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LIA 2016 Print • Poster • Billboard Shortlist Revealed

63 entries shortlisted

(New York, 10 October 2016) London International Awards (LIA) has today announced the shortlist for Print, Poster and Billboard.

The final individual shortlist tallies – Print 34, Poster 11 and Billboard 18.


Presiding over this year’s jury was Susan Credle, Global Chief Creative Officer of FCB.
Joining her on the jury was Sarah Barclay Anthony Chelvanathan, Richard Denney, Alfonso Marian, Nisa Mujjalintrakool, Kalpesh Patankar, Jean-Francois Sacco, Katsuhiko Suzuki, Marcel Yunes, and Gerrit Zinke.

Winners will be announced on 10th November.

Complete list of Billboard Shortlist (by country):

BELGIUM:
These Days – Wunderman, Antwerpen – Child Focus “Keep Hope Alive” – Public Service/Social Welfare

BRAZIL:
AlmapBBDO, São Paulo – Havaianas “Arara”, “Bondinho”, “Bossa Nova”, “Futebol”, “Pier”, “Pin-Up” – Art Direction Campaign
W3haus, São Paulo – Criola “Mirrors of Racism” – Public Service/Social Welfare Campaign

CANADA:
john st., Toronto – Cieslok Media “Text and Drive” – Media Promotion
Leo Burnett, Toronto – Raising the Roof “Coming Soon” – Public Service/Social Welfare

DENMARK:
NoA / & Co., Copenhagen – Out of Home Media “Ad Block This!” – Business-to-Business

FRANCE:
Publicis Conseil, Paris – Samsonite “Samsowrap” – Travel

GERMANY:
Grabarz & Partner, Hamburg – Robin Wood e.V. “Capuchin Monkey”, “Polar Bear”, “Deer” – Use of Illustration Campaign
HEIMAT, Berlin – Hornbach “Project Germany” – Innovative Use of Billboard
Jung von Matt AG, Hamburg – Obi “Gap Map” – Innovative Use of Billboard
Kolle Rebbe, Hamburg – Lufthansa Intercontinental Flights “Travel Compass” – Innovative Use of Billboard

NEW ZEALAND:
Y&R NZ, Auckland – Burger King “McWhopper” – Retail

UNITED ARAB EMIRATES:
Memac Ogilvy Dubai, Dubai – IKEA Special Offers “Bed”, “Lamp”, “Table”, “Nightstand”, “Bookcase” – Consumer Campaign

UNITED KINGDOM:
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Innovative Use of Billboard

UNITED STATES:
DigitasLBi North America, Atlanta – Lost-n-Found Youth – The Future of Hate “Stop HB757: Standard Sign”, “Stop HB757: Beer Sign”, “Stop HB757: Flower Sign”, “Stop HB757: Rent Sign”, “Stop HB757: Adoption Sign”, “Stop HB757: Wedding Sign” – Public Service/Social Welfare Campaign
J. Walter Thompson Atlanta, Atlanta – ELITE “Flashlight Billboard” – Innovative Use of Billboard
TBWA\Chiat\Day NY, New York – Airbnb “Octopus”, “Spider”, “Penguin”, “Armadillo”, “Pig” – Art Direction Campaign
TBWA\Chiat\Day NY, New York – Airbnb “Octopus”, “Spider”, “Penguin”, “Armadillo”, “Pig” – Consumer Campaign
Complete list of Poster Shortlist (by country):

ARGENTINA:
La Comunidad, Buenos Aires – Tic Tac “Pinball”, “Roller Coaster”, “Skate Park” – Use of Illustration Campaign

AUSTRALIA:
GPY&R Brisbane, Brisbane – Australian Road Safety Foundation “Life Saving Stickers” – Public Service/Social Welfare

BRAZIL:
AlmapBBDO, São Paulo – Audi Cornering Lights “Curve/Child”, “Turn/Truck”, “Hill/Rail” – Use of Typography Campaign

FRANCE:
FRED & FARID, Paris – Prodiss “Ma place est dans la salle”, “Ma place est dans la salle” – Consumer Campaign
Young & Rubicam France, Paris – Surfrider – Throwing Kills “Seagull”, “Mackerel”, “Seagull”, “Turtle” – Use of Illustration Campaign

PORTUGAL:
Y&R Lisbon, Lisbon – BI – Weekend Supplement “Kim”, “Merkel”, “Obama”, “Pope”, “Putin” – Use of Illustration Campaign

UNITED ARAB EMIRATES:
Y&R Dubai, Dubai – The Cartel “Sunglasses”, “Bag”, “Ring”, “Makeup”, “Shoes” – Consumer Campaign
Y&R Dubai, Dubai – American Garden “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan” – Business-to-Business Campaign

UNITED STATES:
Energy BBDO, Chicago – Ziploc® “Ziploc® Chaos Comes to Life – Toys”, “Ziploc® Chaos Comes to Life – Tools”, “Ziploc® Chaos Comes to Life – Cereal” – Consumer Campaign
FCB Chicago, Chicago – Boeing Flypaper “Heart”, “Dart”, “Beetle” – Art Direction Campaign
J. Walter Thompson, New York – Puma Suede “1960s”, “1970s”, “1980s”, “1990s”, “2000s”, “2010s” – Use of Illustration Campaign
Complete list of Print Shortlist (by country):

BELGIUM:
FCBHappiness, Brussels/Saigon – Unicef “#NoFilter Dong Nai”, “#NoFilter Ben Nghe”, “#NoFilter Nga Bay”, “#NoFilter Saigon” – Use of Photography Campaign

BRAZIL:
AlmapBBDO, São Paulo – Visa “Germany/Netherlands”, “Sweden/Switzerland”, “Jamaica/Scotland” – Consumer Campaign
AlmapBBDO, São Paulo – Getty Images “Charles”, “Angela”, “Francis”, “Dalai” – Business-to-Business Campaign
F/Nazca Saatchi & Saatchi, São Paulo – Leica Gallery São Paulo “Colorful”, “Future”, “Black & White” – Consumer Campaign
J. Walter Thompson, São Paulo – Alcoholics Anonymous “White Face”, “Grey Face”, “Black Face” – Public Service/Social Welfare Campaign
Y&R, São Paulo – Penguin Books “Gatsby”, “Gulliver”, “Scarlet” – Consumer Campaign
Y&R, São Paulo – Freddo Ice Cream “Chocolate”, “Mint”, “Strawberry” – Consumer Campaign

CANADA:
lg2, Quebec – Farnham Ale & Lager “Transvestite” – Use of Illustration

CZECH REPUBLIC:
Y&R Prague, Prague – UNHCR “Hang Glider” – Use of Photography
Y&R Prague, Prague – Forbes “Cancer”, “Oceans”, “Poverty”, “Forests”, “Animals” – Art Direction Campaign

FRANCE:
BETC, Paris – Loto “Tan”, “Island”, “Watch” – Use of Copywriting Campaign
Havis Paris, Puteaux – Voxpax “The Rocker”, “The Supporter” – Art Direction Campaign
Les Gaulois, Puteaux – Ligne Roset “Daybed”, “Pumpkin”, “Elysée”, “Andy” – Consumer Campaign

GERMANY:
BBDO Group Germany, Düsseldorf  – Wrigley’s Spearmint “Moby Dick”, “Sherlock Holmes”, “Little Red Riding Hood” – Art Direction Campaign
BBDO Group Germany, Düsseldorf – Pepsi Light “Iconic Moments – Breakdance”, “Iconic Moments – Parkour”, “Iconic Moments – Skateboard” – Use of Photography Campaign
Ogilvy Germany – Gesicht Zeigen! “The Tear-Open-Mailing For Mein Kampf – Against Racism” – Direct Marketing – Business-to-Business

JAPAN:
Ogilvy & Mather Japan GK, Tokyo – Imytec Canon “Maykol”, “Rajesh”, “Clèmence”, “Beatrice”, “Barbara” – Use of Photography Campaign

NEW ZEALAND:
Y&R NZ, Auckland – Burger King “McWhopper” – Corporate Image

PORTUGAL:
Y&R Lisbon, Lisbon – BI – Weekend Supplement “Kim”, “Merkel”, “Obama”, “Pope”, “Putin” – Consumer Campaign

QATAR:
Memac Ogilvy & Mather, Doha – Qatar Islamic Bank “Nujoom”, “Maataha”, “Shams”, “Presentation Board” – Public Service/Social Welfare Campaign

SINGAPORE:
Saatchi & Saatchi, Singapore – Thai Health Promotion Authority “Smoking Cessation – Gazing”, “Smoking Cessation – Thinking”, “Smoking Cessation – Smiling” – Public Service/Social Welfare Campaign

SPAIN:
Tapsa | Y&R, MADRID – General Motors – Opel “That Thing That You Have – Armpit”, “That Thing That You Have – Ass”, “That Thing That You Have – Belly” – Consumer Campaign
Tapsa | Y&R, Madrid – Interflora “Valentine’s Day”, “Search History”, “Bridesmaid” – Consumer Campaign

THAILAND:
TBWA\THAILAND, Bangkok – McDonald’s “Loving the Night 1” – Use of Photography
TBWA\THAILAND, Bangkok – McDonald’s “Loving the Night 1”, “Loving the Night 2”, “Loving the Night 3” – Consumer Campaign

UNITED ARAB EMIRATES:
Memac Ogilvy Dubai, Dubai – IKEA Special Offers “Bed”, “Lamp”, “Table”, “Nightstand” – Consumer Campaign

UNITED KINGDOM:
adam&eveDDB, London – Skittles “Give the Rainbow” – Corporate Image
McCann London, London – Xbox / Tomb Raider “Survival Billboard – Terms & Horrible, Horrible Conditions” – Use of Copywriting
McCann London, London – Ethos Travel “Fuck My Life”, “Make It Stop”, “Help Me God” – Use of Typography Campaign
MullenLowe, London – Persil/OMO “Free the Kids” – Household Products
MullenLowe, London – Winston Fletcher “Next Chapter Campaign” – Direct Marketing – Business-to-Business
OgilvyOne, London – Postal Service “Addressing The Problem – Niger”, “Addressing The Problem – Senegal”, “Addressing The Problem – Comoros”, “Addressing The Problem – Benin”, “Addressing The Problem – Nigeria’s”, “Addressing The Problem – Sierra Leone” – Use of Illustration Campaign

UNITED STATES:
Leo Burnett, Chicago – Donate Life America “Elizabeth Williams”, “Frederick Jones” – Art Direction Campaign
Leo Burnett, Chicago – Donate Life America “Elizabeth Williams”, “Frederick Jones” – Public Service/Social Welfare Campaign

By Liliana K

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