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Expertiza internationala

Exclusive, Expertiza internationala, Experts' Opinion

Exclusive Interview with ShiSh Shridhar, Microsoft: I foresee several exciting developments in the realm of AI-powered tools and programs

Violeta-Loredana Pascal

ShiSh Shridhar was one of the speakers of GoTech World 2023, an event recommended by PRwave. In this exclusive interview with ShiSh Shridhar we discussed about AI - evolution, trends,…

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Exclusive, Expertiza internationala, Experts' Opinion

Yoana Boyanova, VMware Bulgaria – I’m inspired by the people around me – how they think and behave and what they achieve in their lives

Violeta-Loredana Pascal

Yoana Boyanova, speaker for Women in Tech Con at DevCon 2021, online on November 3: https://www.dev-con.ro/speakers Yoana Boyanova is Sr. Member of Technical Staff at VMware Bulgaria. She is a…

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Exclusive, Expertiza internationala, Experts' Opinion

Interviu în exclusivitate cu Răzvan Andrei – redactor-șef Editura Publisol: “Cartea tipărită e la putere și cred că o bună bucată de timp va rămâne așa. Cartea proastă e ca otrava.”

Violeta-Loredana Pascal

Recent am realizat un interviu cu Răzvan Andrei, redactorul-șef al Editurii Publisol, pe care îl redăm mai jos. Am discutat despre piața de carte din România și nu numai, despre…

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Expertiza internationala, Expertiza locala, Experts' Opinion, Uncategorized

Scrisoare pentru juniori

Violeta-Loredana Pascal

Irina GînguCreative Director, Pastel Dragă juniorule,În curând împlinesc 10 ani de când lucrez în această industrie. Eu şi mulţi colegi de-ai mei am fost ceea ce eu numesc "juniori adevăraţi".…

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Expertiza internationala, Expertiza locala, Experts' Opinion, Uncategorized

Scurt istoric al evoluției Strategic Planning-ului în cadrul agențiilor de publicitate din România, de la apariție până în prezent

Liliana K

Cristina Oncescu, Senior Strategic Planner @Pastel Ca membră a tagmei publicitare încă din 1994, am perceput până acum trei etape în evoluția Strategic Planning-ului românesc:Anii 90’ – Haosul primordial La…

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Expertiza internationala, Expertiza locala, Experts' Opinion

În România nu există scriitor de succes, doar scriitor cunoscut (III)

Violeta-Loredana Pascal

Scrisul intelectual versus scrisul comercialAș începe simplu cu "Anna Karenina" a lui Tolstoi. Dacă stați și analizați doar puțin, nu mult, da, e o poveste de dragoste, dar, de asemenea…

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Apr

Expertiza internationala

The Brand IS the Strategy

Violeta-Loredana Pascal

Dr. Dan Herman About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 3

Violeta-Loredana Pascal

The Ethical Debate For some, buzz marketing raises not just strategy questions, but serious ethical issues as well. In most cases when marketers talk about buzz marketing 'agents' they mean…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 2

Violeta-Loredana Pascal

But Does It Work? Buzz marketing stands in direct contrast to traditional television or radio advertising -- the classic 'mass marketing' approach that is based on the premise of broadcasting…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 1

Violeta-Loredana Pascal

There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems…

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