Think you’ve established your presence on every major social network? If you business doesn’t have a Tumblr yet, you haven’t. Here are five reasons you need to add Tumblr to your social networking strategy now.
You’ll Reach a More Targeted (Younger) Audience
On Facebook and Twitter, you can find a diverse audience of users from many different demographics. On the other hand, so far Tumblr appeals to a more specific group: Men and women under the age of 25. In fact fully half (or about 20 million) of Tumblr users are 25-years-old or younger. If your business is targeting that age group, you need to get on Tumblr now. If you don’t, you’re missing a great opportunity to get closer to the younger generation.
You Can Appeal to More “Visual” People
Tumblr isn’t a blogging platform that exhibits a lot text. Tumblr is primarily used for sharing photos and videos, with only short (if any) accompanying text. This makes it a great place to find and appeal to people who are more visual thinkers. Not everyone learns (or responds) best to text, which is why visual elements are so important in your marketing strategy. With Tumblr, you can create a place that specifically targets people who prefer pictures and videos over articles or text-only posts.
You Can Flaunt What You Got
Tumblr is the ideal place to post high-quality photos (and videos) that showcase your products and your company in general. If you sell clothing, for example, you can post photographs of your new pieces to generate interest. You can post videos of your services being performed. You can also give people behind-the-scene peaks at your business. It’s a place to really show off your company in a purely visual way. It allows you (and your fans) to focus on looks, without placing so much emphasis on text. Your visual elements can pop and really shine on their own, which is why high-quality images are key.
You’ll Have Another Branding Tool
When you’re trying to establish the image of your business – or establish your brand – it’s important to be consistent and persistent. The more channels you have to assert your image, the more quickly people will begin to recognize and understand your brand. Use Tumblr as an additional branding tool. The photos and videos you post can help strengthen your brand. You can use Tumblr to demonstrate the tone of your brand, and visuals are very effective at expressing tone. Are the pictures on your Tumblr funny? Serious? Controversial? Insightful? Use Tumblr to reinforce the message and tone of your brand.
It’s Not that Difficult
If you aren’t convinced as to why you should be using Tumblr for your business, ask yourself, “Well, why not?” You might think you’re already too busy or overwhelmed with managing the social networks you’re currently a part of, and you don’t want to add more. Seriously though, Tumblr is very easy to update and maintain. As long as you can post a meaningful photo or video a couple times per week, Tumblr can only help your business. It’s that simple, and it works.
This and many other educational articles helping web professionals understand the challenges of the web have been prepared for you by Alexander Bagnall thanks to SEOMap – the keyword strategy experts.
{mosloadposition user9}
