free download 78 travel guides written by experts

19th Golden Drum – first winners are known

19th International Advertising Festival of New Europe
Winners of Single Channel, Groups A-N and Virtuoso Awards

Today, 4 October 2012, at 20.30 (GMT+1) at the Single Channel Awards Ceremony the Golden Drum’s Single Channel Jury announced the first winners of this festival. A total of 38 Silver Drums, 23 Golden Drums and 9 Grand Prix Awards were presented to the best works entered this year.

Single Channel Jury was lead by its president Pawel Heinze with the help of Aljoša Bagola, Martin Dimitrov, Lajos Horváth, Jean-Paul Lefebvre, Róbert Slovák, Tereza Sverakova, Alistair Thompson, Juan Pablo Valencia, Folker Wrage and Shahir Zag.

At the press conference, Pawel Heinze, President of the Single Channel Jury, complemented the works, entered this year and pointed out the importance of shortlists and Golden Drum Awards. As Pawel sees it, shortlisted entries can be those that can become winners at local festivals and shows plus have the potential to be recognized at international shows. The Silver and Golden Drum winners are those that are sure winners at national festivals and Grand Prix awards are those that really stand out in the crowd. Pawel is really glad that the Jury had a great selection of entries to choose from this year, where real works and real brands connected with creativity. Further it was said that Entrants are starting to see the logic behind the new competition structure, introduced at the Golden Drum last year and that the two new competition groups: Mobile and Mobile campaigns, received a nice number of entries this year that the organizers expect to grow significantly in the years to come. The Jury agreed also that independent agencies have surprised everyone this year with entries that collected a lot of awards and thus shown great potential in besting even the big agency networks. The race for the new Tartini Award for the best independent agency of the year, awarded on the last day of the Golden Drum Festival, will be very interesting indeed.

Representatives of the 19th Golden Drum Festival, Golden Drum Competition Council and President of the Single Channel Jury have decided to disqualify the shortlisted entries from Ogilvy&Mather Hungary in groups B. Print and C. Outdoor as they have received a written statement from the representatives of the Hungarian national creative festival Arany Penge that the works in question (B25001G12, B25003G12, C39001G12, C39002G12 and C39003G12) have been identified as scam ads, the reason being the questionable media support behind the works, which is a clear breach of Eligibility & Conditions of the Golden Drum Competition.

Program Highlights
Freedom and Responsibility of Independent Agencies

Morning session was a mosaic of story by individuals who left constrains of the traditional agencies behind and started their own. Andrey Gubaydullin’ Voskhod is among the top ten Russian creative agencies and currently holds the highest rank. His secret was observing people and offering solutions for their real life, he said. Yekaterinburg where he is from has many problems, such as big holes on roads, and politicians with sweet mouth. Their agency draw pictures of politicians’ faces over that hole. The next morning media was full with these photos. Politicians sent street workers to cover their ‘shame’ with fresh paint, but hidden camera recorded that and put online. 24 hours later the holes wire finally repaired. That was a campaign for a website ura.ru and a proof that Gubaydullin believes that advertising can truly change life. Not being from the capital is not a problem, since he believes that ideas live in bright heads not in big cities. And if we want to change the world, we have to change our village first.

Lajos Horváth found out that the usual agency models are still from the 1950’s and that agencies are among most conservative companies. He wanted to change that by his own agency, Cluso. His clients talk to creative directly, just like a person, who wants to have a house, talks to the architect directly. The first two years the operated from cafés, and moved to their own premises recently. The cancels long, inefficient meetings and divorced the clients that loved them. Actually, they dismissed more clients than accepted. Still – or maybe just because of that – they are very successful on market. He feels that money follows passion. And that advertising is desperate for more entrepreneurial spirit.

Jean-Paul Lefebvre has been in the sphere of advertising already for 20 years, but he opened his own agency, Abracadabra Belgium, 2 years ago. He says he was never happier and freer in his entire life. Namely, he stands for simplicity, but that takes a lot of work and time, and only now he has both.

Juraj Vaculik started his adverting career in 1992 and soon after opened his own studio, now agency MADE by Vaculik, Slovakia. On his way he found out that the agency with 12 employees can win the monopoly mobile provider, that is can also survives his leaving after, only to get a bigger account, and that it is capable of working for the Chinese market, too. He believes this is all possible through understanding clients’ business and working with right people.

New Challenges for Advertising Network
The other half of the day was dedicated to Creative Academies. Stage was taken by high representatives of major global advertising network that operates successful in the Golden Drum region: TBWA, Leo Burnett, Ogilvy and Grey.

Ulrich Proeschel,Vice-President Business Development, TBWA\Europe illustrated the point that everything a brand does influences the perception about it. So everything should be creative and innovative. Ilkay Gurpinar, Executive Creative Director TBWA\Istanbul introduced the terms Brand Belief and Brand Behaviour: brand need to have energy to motivate its user, and ways to realise that. She encouraged the creative to do stupid things as well not to lose their playful nature. Her colleague, Toygun Yilmazer, Strategic Planner, added to transform the whole process of advertising work into a creative one: from the initial research until the final presentation. Agency and client should cooperate as much as possible, since the inspiration is among the consumers.

Eastern Europe was thought advertising at a time where outrageous claims were legitimate. Meanwhile, new media have made the world transparent, and brands must come back to the roots: to talk about things that they are truly capable of. To transform words into reality – since this is the only thing that consumers care about. Adam Nowakovski, Head of Strategy, Leo Burnett Poland believes that advertisers should change their language. Namely, neurological researches show that thinking is the consequence of language and not vice versa. His other advice would be for advertisers to impress not persuade.

Grey representatives talked about decline of companies (such as Kodak, Blockbuster and music industry); dead because of the new technology they were not capable following. Jon Williams, Executive Creative Director & Chief Digital Officer, Grey EMEA, suggested making virtual teams (of creative, planners, accounts) within the whole network and not having separate offices in xy countries. Speakers also shared an opinion that the East European approach to advertising might be truly helpful. Lars Samuelsen, Strategic Director and Head of Digital at Uncle Grey, Copenhagen, sees a reason for it in hunger, urgency that is present in this territory, while people in the West became rigid in their work and agency structures, distanced from reality. Dmiry Voskresensky, Digital Strategic Planner, Grey Moscow, agreed with it: in his country they are much more agile, proactive and responsive. Russian digital market has a 45 % yearly growth and lots of start-ups. It’s because here people are used to work in uncertainty, claimed Alemsah Ozturk, Chief Happiness Officer and Founder, 41? 29! His Hungarian colleague, Mihaly Varga, Head of International Relations, CamationGroup, suggested for agencies to create their own products, such as their Totoya, ‘appcessory’ (application + accessory).

Portorož, 04.10.2012

{mosloadposition user9}

19th Golden Drum winners in groups A-N and Virtuoso Awards

A – Film

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

A16006G12

Blood Relations

BAUMANN BER RIVNAY SAATCHI & SAATCHI

ISRAEL

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

A16006G12

Blood Relations

BAUMANN BER RIVNAY SAATCHI & SAATCHI

ISRAEL

A11004G12

Life is short

MCCANN ERICKSON ISRAEL

ISRAEL

A14020G12

The Hand

McCANN ERICKSON ATHENS

GREECE

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

A06001G12

Silence

LAHTINEN & MANTERE SAATCHI & SAATCHI

FINLAND

A06003G12

Fuel

A06004G12

Reliability

A09002G12

Prom.ua Tea Party

SCHOLZ & FRIENDS KYIV

UKRAINE

A10009G12

Megafon 4G

INSTINCT

RUSSIA

A14018G12

Balloon

LOWE GGK WERBEAGENTUR GESMBH

AUSTRIA

Shortlist

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

A01008G12

Got it!

VOSKHOD

RUSSIA

A02013G12

Budweiser Budvar NO

KASPEN / JUNG V. MATT

CZECH REPUBLIC

A02015G12

Coca-Cola Colors of Football

MCCANN ISTANBUL

TURKEY

A03006G12

Raccoon

BBDO RUSSIA GROUP

RUSSIA

A05006G12

Doctor

E:MG

RUSSIA

A08007G12

Movies without disruptions

KINO PASAKA

LITHUANIA

A08010G12

You are not on target

NEXT ADVERTISING SRL

ROMANIA

A08011G12

Must die for it

MADE BY VACULIK, S.R.O.

SLOVAK REPUBLIC

A09003G12

Prom.ua Hockey Player

SCHOLZ & FRIENDS KYIV

UKRAINE

A09004G12

Prom.ua Lover

A09005G12

Nail

BBDO RUSSIA GROUP

RUSSIA

A10013G12

Father

ADVENTA LOWE

UKRAINE

A13001G12

Talking Books

PUBLICIS YORUM

TURKEY

A14008G12

Save Rosia Montana – Dragos Bucur

PAPAYA ADVERTISING SRL

ROMANIA

A14024G12

Every road sign is a someone’s life

STREETART

RUSSIA

A14026G12

Accomodation offers

CAFÉ CREATIVE KFT.

HUNGARY

A14027G12

My Name is Szabó Kinga

CAFÉ CREATIVE KFT.

HUNGARY

A16001G12

Office games

OGILVY&MATHER HUNGARY

HUNGARY

A16017G12

Well crafted world of Kozel

EURO RSCG PRAGUE

CZECH REPUBLIC

A16018G12

Beeline World Music Mix

MFIVE CREATIVE GROUP

RUSSIA

B – Press

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

B31021G12

Obama Clinton

MEMAC OGILVY

LEBANON

B31022G12

Cameron

B31023G12

Putin

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

B31021G12

Obama Clinton

MEMAC OGILVY

LEBANON

B31022G12

Cameron

B31023G12

Putin

B18007G12

Fisherman’s Tales

BBDO RUSSIA GROUP

RUSSIA

B22003G12

Bike Accident

YOUNG & RUBICAM PRAHA

CZECH REPUBLIC

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

B18020G12

Meadow

LEO BURNETT RUSSIA

RUSSIA

B22001G12

Gagarin

SAATCHI&SAATCHI UKRAINE

UKRAINE

B25004G12

Beach

YOUNG & RUBICAM PRAHA

CZECH REPUBLIC

B25005G12

Forest

B25006G12

Mountain


B25017G12

Suprise Your Good Old Friends – Soldier

LEO BURNETT – ISTANBUL

TURKEY

B25018G12

Suprise Your Good Old Friends – Pinocchio

B28001G12

Billboard

BBDO RUSSIA GROUP

RUSSIA

B28002G12

Lego

B28003G12

Guinness

B28005G12

The Independent

B28007G12

Playstation

LEO BURNETT – ISTANBULTURKEY

Shortlist

** Entries have been disqualified as they were reported as scam ads

C – Outdoor

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

C44006G12

Artful construction vehicles

TBWA/ISTANBUL

TURKEY

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

C35009G12

IKEA Fixed Prices

TBWA/ISTANBUL

TURKEY

C39010G12

Beach

YOUNG & RUBICAM PRAHA

CZECH REPUBLIC

C39011G12

Forest

C39012G12

Mountain

C40034G12

Hamburger Timetable

DDB WARSZAWA SP. Z O.O.

POLAND

C44006G12

Artful construction vehicles

TBWA/ISTANBUL

TURKEY

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

C32003G12

Fisherman’s Tales

BBDO RUSSIA GROUP

RUSSIA

C34005G12

Blouse

EURO RSCG WARSAW

POLAND

C36001G12

Bike Accident

YOUNG & RUBICAM PRAHA

CZECH REPUBLIC

C39034G12

Suprise Your Good Old Friends – Soldier

LEO BURNETT – ISTANBUL

TURKEY

C39035G12

Suprise Your Good Old Friends – Pinocchio


Shortlist

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

C32012G12

Butcher

LEO BURNETT RUSSIA

RUSSIA

C32013G12

Meadow

C32014G12

Magician

C32015G12

Insects

C32016G12

Reindeer

C32017G12

Shark

C32018G12

Lumberjack is back!

DDB WARSZAWA SP. Z O.O.

POLAND

C33005G12

The printing of the Bible

MARK/BBDO PRAGUE

CZECH REPUBLIC

C33006G12

The celebration of Svatnovit

C34002G12

Pattex inner cinema, dancers

DDB TRIBAL GROUP

AUSTRIA

C34004G12

Pickup Sticks – Pink Shirt

EURO RSCG ISRAEL

ISRAEL

C35002G12

Construction Site

BBDO RUSSIA GROUP

RUSSIA

C35003G12

9th of May Parade

C36002G12

Roller Skating Accident

YOUNG & RUBICAM PRAHA

CZECH REPUBLIC

C36003G12

Running Accident

C37018G12

Audi A6 Allroad Cockpit

NOBLE GRAPHICS

BULGARIA

C39001G12***

Limpy

OGILVY&MATHER HUNGARY

HUNGARY

C39002G12***

Baldy

OGILVY&MATHER HUNGARY

HUNGARY

C39003G12***

Grumpy

OGILVY&MATHER HUNGARY

HUNGARY

C39029G12

Bird Houses

EURO RSCG PRAGUE

CZECH REPUBLIC

C39042G12

Tweetpositive

DDB BUDAPEST

HUNGARY

C40013G12

McCafé Catapult

DDB TRIBAL GROUP

AUSTRIA

C40031G12

Chopsticks Dragon

VOSKHOD

RUSSIA

C42002G12

Make the politicians work!

VOSKHOD

RUSSIA

C45007G12

Polar Bear

BBDO RUSSIA GROUP

RUSSIA

C45008G12

Whale

C45009G12

Sea Lion

C45032G12

Himaya "Break the Silence / A Predator in the Park"

LEO BURNETT BEIRUT

LEBANON

*** Entries have been disqualified as they were reported as scam ads

D – Radio

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

D55001G12

Bomb

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

AUSTRIA

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

D55001G12

Bomb

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

AUSTRIA

D55002G12

Prison

DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH

AUSTRIA

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

D50007G12

Sneakers Song

G2 UKRAINE

UKRAINE

D46003G12

Alarm Clocks

DDB WARSZAWA SP. Z O.O.

POLAND

D51003G12

MOTIVATIONAL GPS / BRAVEHEART

SAATCHI & SAATCHI SRL

ROMANIA

Shortlist

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

D46001G12

Che Guevara

PRISTOP D.O.O.

SLOVENIA

D46002G12

Rolling Stones

D51002G12

MOTIVATIONAL GPS / 300

SAATCHI & SAATCHI SRL

ROMANIA

D51004G12

MOTIVATIONAL GPS / GLADIATOR

D58001G12

Don’t drink and drive

LEAGAS DELANEY PRAHA S.R.O.

CZECH REPUBLIC

E – Direct communication

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

E65001G12

"Fisherman" rubber boots

GOOD MEDIA

KAZAKHSTAN

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

E65001G12

"Fisherman" rubber boots

GOOD MEDIA

KAZAKHSTAN

E64006G12

Bzzz premium

BACKBONE CREATIVE

ARMENIA

E65008G12

The Vintage Edition

OGILVY & MATHER GMBH

AUSTRIA

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

E61007G12

Put Them In Our Shoes

LOWE ADVENTA (MOSCOW)

RUSSIA

Shortlist

*E65009G12 Erection Blister – entry was moved from E65 to E64

F – Design of Brand & Corporate Identity

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

F66017G12

The Stationary

TBWA/ISTANBUL

TURKEY

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

F66017G12

The Stationary

TBWA/ISTANBUL

TURKEY

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

F66021G12

Corporate Identity

LEAGAS DELANEY PRAHA S.R.O.

CZECH REPUBLIC

F68003G12*

Calendars Of Empathy

LEO BURNETT SP. Z O.O.

POLAND

F68009G12

Ruler that measures time

GREY LJUBLJANA D.O.O.

SLOVENIA

F69003G12

Set for adults

GREY WORLDWIDE WARSZAWA SP. Z O.O.

POLAND

Shortlist

* F68003G12 Calendars Of Empathyentry was moved from F68 to F69.

G – Digital

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

G71027G12

Romanians are smart

BV MCCANN ERICKSON ROMANIA SRL

ROMANIA

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

G71027G12

Romanians are smart

BV MCCANN ERICKSON ROMANIA SRL

ROMANIA

G70005G12

Free a Tree

LEO BURNETT RUSSIA

RUSSIA

G71033G12

No Rights, No Women

LEO BURNETT BEIRUT

LEBANON

G74012G12

Cheer from your heart!

DDB BUDAPEST

HUNGARY

Silver Drum

Shortlist

*A16019G12 What Is There in The Darkroom? – entry was moved from A16 to G74

G71023G12 Look For a Font. Find a job. – entry was moved from G71 to G72

H – Mobile

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

H005G12

Parking Douche

LOOK AT MEDIA

RUSSIA

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

H005G12

Parking Douche

LOOK AT MEDIA

RUSSIA

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

H002G12

Jeep In

LEO BURNETT SP. Z O.O.

POLAND

H013G12

Free a Tree

LEO BURNETT RUSSIA

RUSSIA

Shortlist

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

H006G12

Vrancea Earthquake Alert

APP&GO MOBILE

ROMANIA

H015G12

Austrian red.guide App

WUNDERMAN PXP

AUSTRIA

H021G12

Opticana Eyewear: The Pinch Banner

MCCANN ERICKSON ISRAEL

ISRAEL

N – New or innovative

Grand Prix

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

N068G12

Cheer from your heart!

DDB BUDAPEST

HUNGARY

Golden Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

N068G12

Cheer from your heart!

DDB BUDAPEST

HUNGARY

N060G12

Hamburger Timetable

DDB WARSZAWA SP. Z O.O.

POLAND

Silver Drum

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

N005G12

Drugs Set Your Timeline

MCCANN ERICKSON ISRAEL

ISRAEL

N010G12

Captcha

LEO BURNETT SP. Z O.O.

POLAND

N018G12

Blouse

EURO RSCG WARSAW

POLAND

N033G12

Parking Douche

LOOK AT MEDIA

RUSSIA

Shortlist


VIRTUOSO AWARDS

Best Cinematography for director of photography of the best film clip

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

DIRECTOR OF PHOTOGRAPHY

A14020G12

The Hand

McCANN ERICKSON ATHENS

GREECE

Christos Karamanis

Best Illustration for author of best illustration

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

ILLUSTRATOR

E65008G12

The Vintage Edition

OGILVY & MATHER GMBH

AUSTRIA

Christian Bircher

Best Photography for author of best photography

ENTRY CODE

ENTRY TITLE

ENTRANT NAME

COUNTRY

PHOTOGRAPHER

B18007G12

Fisherman’s Tales

BBDO RUSSIA GROUP

RUSSIA

Ale Burset

Leave a Reply

Your email address will not be published. Required fields are marked *