· TSmedia complements its digital solutions portfolio with nugg.ad’s high reach targeting technology
· nugg.ad expands targeting leadership towards Slovenia
· TSmedia benefits from nugg.ad’s renowned data protection standards
TSmedia, leading Slovenian media house and information broker, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, start cooperating via a strategic partnership on the Slovenian digital market. Together they offer enhanced targeting to advertisers and agencies. As from now, TSmedia markets its website portfolio with the highest web reach in the country using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. The real-time technology of the target group specialist thereby enhances the campaign management due to the delivery of nugg.ad predictions.
Due to its innovative target group marketing and machine learning technology, nugg.ad offers TSmedia not only standard predictions on socio-demographics, product interests, affinities, consumer behaviour & attitudes, but also campaign-specific predictions on brand metrics (brand awareness, brand affinity and purchase intention) and on contact class management. This way, new methods of planning and implementing campaigns become accessible for various groups of customers. Thereby FMCG products, which are commonly complicated to integrate in one’s targeting strategy, can be easily marketed and a new targeting efficiency and precision will be gained.
TSmedia occupies a leading position in the Slovenian digital industry and offers an attractive environment to approach target groups on the following sites: news site (siol.net), local search engine and map (najdi.si), the telephone directory of Slovenia with yellow pages (itis.si) and business directory (bizi.si). All four websites with their exclusive and quality content attract more than two thirds of Slovenian internet users on a daily basis. Tomaž Pernovšek, Managing Director at TSmedia, sees the partnership as a great opportunity for the publisher itself and most importantly its clients: "The satisfaction of both our users and our advertisers is a top priority. We feel confident that the partnership with nugg.ad will play a vital role in significantly enhancing this satisfaction through providing our users with relevant ads and exceeding our advertisers’ objectives. Real time audience recognition and management will, without a doubt, guarantee the latter and attract even more branding advertisers, especially from the FMCG industry. Moreover, the partnership will set a guideline to the development of the Slovenian digital advertising market and will open the door for innovative approaches such as programmatic campaigns."
Grzegorz Sławatyński, Sales Director CEE at nugg.ad, is very pleased about the new partnership with TSmedia in Slovenia: "This is a unique initial momentum in this growing market and we are convinced of the website portfolio of the biggest Slovenian publisher, TSmedia, and look forward to enhancing it with nugg.ad’s machine learning technology and real-time predictions." nugg.ad has entrenched itself in early 2013 as a targeting specialist for Programmatic Premium campaigns. The newly gained efficiency and transparency of automated advertising particularly enhances targeting for small campaigns and specific target groups, including premium segments.
nugg.ad takes various measures to ensure that the privacy of users is compliant with European law at all times. All data is processed exclusively at German data centres in compliance with the appropriate legal framework. nugg.ad does not use any personally identifiable data, such as name, address, email or IP address. The latter is anonymised by a third party company, which neither nugg.ad nor its customers have access to.
TSmedia, d.o.o. is the leading Slovenian media house and information broker. It is renowned for its extensive experience in the development of digital contents and services, management of various media and information points. TSmedia participates in creation of the Slovenian media landscape with the leading digital media Planet Siol.net, and constitutes the central Slovenian information point with najdi.si — the entry point to the Slovenian Internet, the business assistant bizi.si, the Telephone Directory of Slovenia, the contact center 1188 and one of the largest digital display networks in the region. According to MOSS (Slovenian online audience measurement), the media of TSmedia enjoy the largest overall reach in the country, effectively reaching more than two thirds of all internet users. TSmedia offers advertisers all the latest digital advertising formats and innovative solutions, such as advanced content marketing and digital signage. With the largest overall reach in the country its websites present an excellent opportunity to increase awareness of companies or brands and achieve various marketing objectives.
About nugg.ad – Europe’s Audience Experts:
The nugg.ad Smart Audience Platform™ offers Multichannel Audience Targeting based on various data, Smart Data Management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly effective digital advertising along the customer journey and from comprehensive target group knowledge. nugg.ad was founded in 2006 and is pioneer and leading provider for Predictive Targeting. nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising – on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has offices in Berlin, Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.