A brand with a harmonious and nature-bound personality
One of the most dynamic healthcare players on the Romanian naturopathic market — SECOM — commissioned Brandient to conceptualize, develop, and implement a brand capable of sustaining the new business approach and desired growth.
The SECOM brand essence was defined as the enabler of a healthy lifestyle, responsibly providing access to integrative medicine. Moreover, respecting the corporate values of excellence, trust, and partnership and implementing these across all segments of the business model was quintessential to Secom’s brand reevaluation. Thus, a harmonious and nature-bound brand personality has been developed and designed.
The value proposition “nature, vitality and harmony” inspired the visual identity, the trio becoming the three hummingbirds arched into a perfect circle, while the wordmark comprises a retail-friendly custom typeface.
You can read more about the strategy and see further visual identity applications on Brandient’s website.