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PROLOG 2008: young and interactive

Golden Drum Festival opens his stage to everyone with something important or interesting to say. Program of Prolog on the very first festival day, that is Sunday afternoon, 5th of October 2008, was specially made for new talents and their ideas on branding and creativity. Among most interesting comments and blogs special jury chose up the authors who will take the stage of Golden Drum on the very first day, together with some well recognized names. Lectures, workshops and interactive discussions with participants will give us all new answers and new questions. All invited bloggers won free entry to the whole Golden Drum Festival!

Emerald Hall
13.00        Golden Drum 2007 and
        Intercontinental Advertising Cup 2007, screening of the winners

15.00 – 16.30:
Back to the Future focus group1 will cover changes in creative communications, during the internet era and how we feel them.
Moderator: Giovanni Lunghi, Independent Creative and Strategic Advisor, ADLAB@GO
Evgeniya Arabkina, creative director of Bussneslink Advertising agency: Ego boost
Igor Arih, Creative Director of Arih agency: Advertising is dead!
Martin Mol, conceptual copywriter: Put your logo in the bin
Boštjan Tadel, Marketing Magazin Editor: Brand help!
Urša Golob, student of marketing communications: Virtual Social Networks and Advertising: A Relationship without limits?

16.30 – 18.30
BRANDrelationSHIPS focus group 2 will address question
HOW DO WE UNDERSTAND BRAND RELATIONSHIPS?
Moderator: Philippe Boutié, CEO and Creative Director, LAMTAR
Domen Bajde, Professor at University of Ljubljana: Life is a game: Don’t play it to me, let me play it
Lena Borisova, copywriter at Forte-Grey, Belarus:  Friendshop: a friendly relationship that sells
Pawel Nizinski, Managing Partner of Goodbrand Poland: From “reason why” to “reason to be”
Ramona Patrascanu, Account Manager at WEBSTYLER, Bucharest: One night stands and lifelong brands
Tose Arsov, Creative Director at Brand Engineers, Skopje: It’s a Relationship!

Sunday’s Prolog and program – Golden Drum 2007 and Intercontinental Advertising Cup 2007 screening of the winners if FREE for every one.

Sunday’s Prolog and complete program is FREE for every one without participation fee.
Prolog is sponsored by Grey Group.

Bucuresti, 03.10.2008

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