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Honda Business Brief – Issue 89

Information about the Earthquake in Japan:

The recent disaster in Japan has had a significant impact on Honda’s operations. A separate summary explaining the impact and Honda’s response will be issued shortly. In the meantime, please find the traditional Business Brief summary of Honda news from the past month and Sales figures for February 2011 by Country and by model.

1. Vaillant and Honda present micro-combined heat and power system for domestic use

In February, Vaillant, the heating and ventilation specialist and Honda presented a new micro-combined heat and power (mCHP) system for Europe. It is the first European system with highly efficient gas engine technology for use in single-family homes. The mCHP system simultaneously produces environment-friendly heat and electricity and will be available in Germany by mid-year under the product name Vaillant ecoPOWER 1.0.

//www.hondanews.eu/en/news/index.pmode/modul,detail,0,1708-DEFAULT,21,text,1/index.pmode

2. Honda EV Concept and Plug-in Hybrid Platform featured at Geneva International Motor Show 2011

The all-new Honda EV Concept electric vehicle was displayed in Geneva in March, alongside a platform for mid size plug-in hybrid vehicles. The concepts were shown as part of Honda’s "Road to Zero Emissions", illustrating the current technology of hybrids alongside the near-future technology of plug-in vehicles and the ultimate goal of Fuel Cell Electric Vehicles, like Honda’s FCX Clarity.

//www.hondanews.eu/en/news/index.pmode/modul,detail,0,1713-DEFAULT,21,text,1/index.pmode

3. The New Honda Accord Debuted at Geneva

The revised Honda Accord sedan and Tourer models made their debut at the Geneva Motor Show in March. Both cars receive a host of changes with the styling, emissions, ride and handling all enhanced for 2011.

Changes include:
· Revised exterior styling and detail changes to interior finishes
· Improvements to emissions and economy on all engines (138 g/km 2.2 i-DTEC introduced)
· Ride and handling improvements for all models
· Auto High-Beam Support System and Active Cornering Lights debut on Accord
· 180 PS Type S model now available across Europe with bespoke interior and exterior styling

//www.hondanews.eu/en/news/index.pmode/modul,detail,0,1690-DEFAULT,21,text,1/index.pmode

4. Honda Motor Europe Executive Vice President, Mr. Ken Keir, speaks at Geneva Motor Show 2011

Honda Motor Europe Executive Vice President, Mr. Ken Keir spoke at the 2011 Geneva Motor Show on the following areas:
· Electric drive technology as the key to CO2 reduction
· Honda’s continued efforts to expand and develop its hybrid technology
· Honda’s Plug-in hybrid system and EV Concept making their European debut
· An outline of Honda’s four part journey to zero emissions

A full transcript of the speech can be found at:
//www.hondanews.eu/en/news/index.pmode/modul,detail,0,1733-DEFAULT,21,text,1/index.pmode

5. Notice Concerning Management Changes

In February, the Board of Directors of Honda Motor Co., Ltd. decided a plan for changes to its management. Those changes are subject to approval at the General Meeting of Shareholders of the Company scheduled to be held in late June 2011 and/or decision at the meeting of the Board of Directors to be held immediately thereafter. Full details of these changes can be found at:
//www.hondanews.info/news/en/corporate/c110222aeng

6. Honda Ranked Number One on ACEEE’s "Greenest Vehicles of 2011" List for the Eleventh Year in a Row

In February, five Honda vehicles earned recognition from the American Council for an Energy-Efficient Economy (ACEEE) as being among the "greenest vehicles of 2011" with the natural gas-powered Civic GX earning the title of America’s greenest vehicle for the eighth time. The Civic Hybrid and Insight were also included on the list of ACEEE’s 12 most environmentally responsible vehicles available to the public. In addition, the CR-Z sporty hybrid coupe and Odyssey minivan were named as the "greenest vehicles" within their respective classes. This is the 11th year in a row that a Honda vehicle has received the number one ranking and the 13th straight year that multiple Honda vehicles have been named in the top 12.

//www.hondanews.com/channels/corporate-headlines/releases/honda-earns-1-ranking-on-aceee-s-greenest-vehicles-of-2011-list-for-the-eleventh-year-in-a-row

For further information on any of the above articles, please visit the following websites:

Europe www.hondanews.eu
USA www.hondanews.com
Japan www.honda.co.jp/PR/
world.honda.com

Or call:

Vikki Hood, Honda Motor Europe +44 (0) 7872 103576
John Kingston, Honda Motor Europe +44 (0) 7770 544656

CAR SALES BY COUNTRY – FEBRUARY 2011 – EUROPE

COUNTRY

Feb 2011

Feb 2010

Jan- Feb 11

Jan- Feb 10

Austria

236

179

31.8%

335

332

0.9%

Belgium (inc.Lxbg)

584

521

12.1%

895

838

6.8%

Denmark

124

118

5.1%

171

267

-36.0%

Finland

246

251

-2.0%

689

612

12.6%

France

803

918

-12.5%

1,480

1,698

-12.8%

Germany

3,263

2,485

31.3%

4,655

4,178

11.4%

Greece

77

259

-70.3%

147

754

-80.5%

Ireland

125

187

-33.2%

387

441

-12.2%

Italy

1,165

1,109

5.0%

2,261

2,336

-3.2%

Netherlands

496

574

-13.6%

1,083

1,741

-37.8%

Portugal

140

242

-42.1%

272

493

-44.8%

Spain

635

1,099

-42.2%

1,189

1,705

-30.3%

Sweden

296

320

-7.5%

558

609

-8.4%

UK

2,058

1,681

22.4%

6,011

6,019

-0.1%

EU – 15

10,248

9,943

3.1%

20,133

22,023

-8.6%

Iceland

6

4

50.0%

16

12

33.3%

Norway

146

198

-26.3%

310

337

-8.0%

Switzerland

411

366

12.3%

600

717

-16.3%

EFTA

563

568

-0.9%

926

1,066

-13.1%

EU – 15 + EFTA

10,811

10,511

2.9%

21,059

23,089

-8.8%

Bulgaria

13

8

62.5%

25

22

13.6%

Cyprus

77

69

11.6%

141

115

22.6%

Czech Rep

119

125

-4.8%

220

206

6.8%

Estonia

61

36

69.4%

154

82

87.8%

Hungary

97

132

-26.5%

178

248

-28.2%

Latvia

10

4

150.0%

21

7

200.0%

Lithuania

23

10

130.0%

49

23

113.0%

Malta

5

1

400.0%

13

16

-18.8%

Poland

572

997

-42.6%

1,283

2,017

-36.4%

Romania

52

51

2.0%

116

112

3.6%

Slovakia

67

75

-10.7%

125

134

-6.7%

Slovenia

46

64

-28.1%

101

135

-25.2%

EU 12 New Members

1,142

1,572

-27.4%

2,426

3,117

-22.2%

European Union

11,390

11,515

-1.1%

22,559

25,140

-10.3%

Total EU(EU+EFTA)

11,953

12,083

-1.1%

23,485

26,206

-10.4%

Croatia

48

43

11.6%

65

75

-13.3%

Gibraltar

21

16

31.3%

30

34

-11.8%

Israel

653

589

10.9%

1,431

1339

6.9%

FYR Macedonia

8

7

14.3%

19

16

18.8%

Serbia

21

11

90.9%

31

22

40.9%

Others

21

36

-41.7%

40

79

-49.4%

Total EU Others

772

702

10.0%

1,616

1,565

3.3%

TOTAL EUROPE

12,725

12,785

-0.5%

25,101

27,771

-9.6%

CAR SALES BY MODEL FOR FEBRUARY 2011 – EUROPE

MODEL

Feb 2011

Feb 2010

Jan- Feb 11

Jan- Feb 10

Jazz

4,616

3,589

28.6%

7,653

7,745

-1.2%

Civic – All Models

3,529

3,897

-9.4%

7,190

8,395

-14.4%

Civic Hybrid

110

302

-63.6%

349

820

-57.4%

Accord – All Models

1,222

1,739

-29.7%

2,392

3,628

-34.1%

CR-V

2,455

2,337

5.0%

5,910

5,124

15.3%

FR-V

4

105

-96.2%

9

327

-97.2%

S2000

0

1

-100.0%

1

11

-90.9%

City

48

151

-68.2%

128

274

-53.3%

Legend

1

6

-83.3%

4

15

-73.3%

Insight

620

960

-35.4%

1,305

2,252

-42.1%

CR-Z

230

0

++++

509

0

++++

Other models

0

0

++++

0

0

++++

TOTAL EUROPE

12,725

12,785

-0.5%

25,101

27,771

-9.6%

NB: Source Honda

Bucuresti, 07.04.2011

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