Cea de-a XVI-a ediție Effie Awards și-a anunțat finaliștii competiției în cadrul galei dedicate, care s-a desfășurat pe 28 mai la ARCUB Gabroveni. Evenimentul a fost prezentat de Victor Stroe – Associate Director & Head of Strategy | Leo Burnett & Președintele Comitetului de Organizare Effie 2019 și Răzvan Mircea – Marketing Director | Strauss Balkans & membru al Comitetului de Organizare Effie 2019.
21 de agenții și companii au obținut nominalizări în 25 de categorii de concurs: Auchan | Cohn & Jansen JWT | Digital Star | Geometry Global România | GMP+WEBSTYLER | Headvertising | Jazz Communication | Kubis Interactive | Leo Burnett România | MAINSTAGE THE AGENCY | McCann Worldgroup România | Mercury360 Communications | MRM//McCann România | Ogilvy Group România | Propaganda | Publicis România | Sector 7 | ThinkDigital | Ursus Breweries | Vivre | WOPA.
Brandurile finaliste sunt: Always | Asociația Inima Copiilor | Auchan | AVON | Băneasa Shopping City | BCR | Brewers of Romania Association | BT Pay | catmobile | Coca-Cola | Coca-Cola Zero Sugar | Dăruiește Viață NGO | George | Hochland | Hospice Casa Speranței | ING Bank | Kaufland | KFC | KitKat | La Minut | Lidl | Metropolitan Life | Neumarkt | OMV MaxxMotion | Orange | Petrom | Pizza Hut | Press One | Pufina |Raiffeisen | Rexona | Samsung | Sugus | TAROM | Telekom | Ursus Retro | Vivre | Vodafone
Președintele Juriului Effie este anul acesta Achim Rietze, Strategy Lead la Google ZOO – think tank-ul de creaţie Google pentru branduri şi agenţii. Achim deţine un număr impresionant de premii de eficienţă şi este un membru constant în juriul Euro Effie, GWA Effie şi AME @ New York Festivals.
Juriul Effie 2019 din prima rundă de evaluare a fost format din peste 60 de specialiști ȋn marketing, comunicare sau research. Ȋn runda a doua de jurizare, alți 60 de seniori ai industriei vor analiza lucrările finaliste și vor desemna câștigătorii Effie Awards 2019.
Dezbaterile de la prima rundă de jurizare Effie au fost moderate de consultanți de marketing și specialiști cu mare experiență în research: Adina Nica – Strategy and Research Consultant | Open-I Research; Adina Vlad – Managing Partner | Unlock Market Research; Andreea Beleneș – Sr. Advisor Strategy / Design
Thinking / Entrepreneur; Dan Petre – Business Developer | D&D Research și Dan Zloteanu – Business Consultant & Marketing Researcher | MRI Research & Consulting.
În cadrul Galei finaliștilor Effie 2019, Victor Stroe | Associate Director & Head of Strategy @ Leo Burnett & Președintele Comitetului de Organizare Effie 2019 a prezentat şi un set de Effie Statistics, pe baza înscrierilor, a nominalizărilor şi a câştigătorilor din ultimii cinci ani.
Ediția de anul acesta a cuprins înscrieri din partea a peste 30 de agenții și companii pentru aproximativ 60 de branduri.
Câștigătorii Effie Awards 2019 vor fi aplaudați pe 10 iunie, ȋn cadrul Galei de Premiere ce va avea loc la Ateneul Român.
Romanian Effie Awards 2019 este un proiect organizat de IAA România şi UAPR, prezentat de Kaufland și Philip Morris Trading şi susţinut de Coca-Cola, Doncafé, frufru.
Parteneri strategici: Deloitte, Nielsen, Facebook și Institutul Cervantes.
Creative Partner: Jazz Communication
Traditional partner: The Institute
Special media partner: Radio Guerrilla
Media partners: PRO TV, IQads, Smark, Pagina de Media, Biz
Mai multe detalii despre iniţiativă se regăsesc pe site-ul competiției www.effie.ro și pe pagina de Facebook Effie România.
ANEXĂ FINALIȘTI – EFFIE 2019
PACKAGED FOOD
Campaign: KFC Garlic Sauce
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: The Holiday Feast
Brand: La Minut
Client: Orkla
Submitted by: Jazz Communication
Other Credits: Zenith Media
Campaign: The Poetry of Taste
Brand: Hochland
Client: Hochland
Submitted by: Leo Burnett România
Other Credits: Mihai Bonca (Brand Architects) | MSL The Practice | Starcom
SNACKS, CONFECTIONERY AND DESERTS
Campaign: GIF Masters by Sugus
Brand: Sugus
Client: Kandia Dulce
Submitted by: Cohn & Jansen JWT
Other Credits: Atelieru de Internet | Universal McCann | MRM//McCann România
PERSONAL CARE PRODUCTS & SERVICES
Campaign: 5000 steps challenge
Brand: Rexona
Client: Unilever România
Submitted by: Propaganda
Other Credits: Mindshare | Kubis Interactive
HOUSEHOLD SUPPLIES & SERVICES
Campaign: Strong and Soft
Brand: Pufina
Client: Pehart Tec Grup
Submitted by: Jazz Communication & McCann Worldgroup România
ALCOHOLIC BEVERAGES – BEERS
Campaign: Ursus Retro, Legendary Fun Is Back
Brand: Ursus Retro
Client: Ursus Breweries
Submitted by: Ursus Breweries
Other Credits: BBDO | Kubis Interactive | Media Investment | Brand New
Campaign: The Proper Men of the New Generation
Brand: Neumarkt
Client: Heineken
Submitted by: McCann Worldgroup România
Other Credits: Starcom
NON-ALCOHOLIC BEVERAGES
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
RETAIL
Campaign: The ABC of a Good Living
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR | Cexpa | Fortuners
RESTAURANTS
Campaign: KFC Booster – Limited Edition
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
E-COMMERCE
Campaign: It’s from Vivre!
Brand: Vivre
Client: Vivre Deco
Submitted by: Vivre
Other Credits: Graffiti BBDO | Conversion
ENERGY
Campaign: MaxxMotion
Brand: OMV MaxxMotion
Client: OMV Petrom
Submitted by: Publicis România
Other Credits: Blue 449
Campaign: A Tank Full of Joy
Brand: Petrom
Client: OMV Petrom
Submitted by: Cohn & Jansen JWT
Other Credits: Atelieru de internet | Blue 449
FINANCIAL SERVICES
Campaign: Call a Friend Campaign
Brand: Metropolitan Life
Client: Metropolitan Life România
Submitted by: MRM//McCann România
Campaign: Do What’s Best For You
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media România | Kaleidoscope Proximity | PGM!
Campaign: Dorothy
Brand: BCR
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet
Campaign: ING Pay
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
Campaign: Morgan Freeman Gives Voice to Romanians
Brand: BT Pay
Client: Banca Transilvania & Visa
Submitted by: MAINSTAGE THE AGENCY
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet | MAINSTAGE THE AGENCY | One Night Gallery
Campaign: Save Your Time
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
Campaign: Put Responsibility into the Spotlight
Brand: Raiffeisen
Client: Raiffeisen Bank
Submitted by: Publicis România
Other Credits: Zenith Media | Rogalski Damaschin Public Relations
MEDIA & ENTERTAINMENT
Campaign: Long Live the Neighbor’s Goat!
Brand: Press One
Client: Press One
Submitted by: GMP+WEBSTYLER
TELECOMMUNICATIONS
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Vodafone Prepaid “Live Life Like a Game”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
Campaign: The Unsubscription
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Shoelaces
Brand: Orange
Client: Orange
Submitted by: Publicis România
Other Credits: Initiative Media
Campaign: Brand Campaign “Live Beautifully”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
OTHER PRODUCTS & SERVICES
Campaign: You never know when bad luck strikes
Brand: catmobile
Client: Catmobile.ro
Submitted by: Sector 7
Campaign: TAROM, Wherever Longing Takes You
Brand: TAROM
Client: TAROM
Submitted by: Propaganda
RENAISSANCE
Campaign: Pizza Hut – Repositioning – A Little Crazier. Just a Little
Brand: Pizza Hut
Client: American Restaurant System
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: TAROM, wherever longing takes you
Brand: TAROM
Client: TAROM
Submitted by: Propaganda
SHOPPER MARKETING
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR | Cexpa | Fortuners
BRANDED CONTENT
Campaign: Brand Campaign “Live Beautifully”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
Campaign: The Note Challenge
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Other Credits: MSL The Practice | Starcom | Centrade Cheil România
Campaign: No Romanian Left Behind
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: KFC Boxmaster – Friendzone
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: #upgrade2SUPER with S9
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Other Credits: MSL The Practice | Starcom | Centrade Cheil România
Campaign: Unlimited Playlist
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
SEASONAL MARKETING
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Long Live the Neighbor’s Goat!
Brand: Press One
Client: Press One
Submitted by: GMP+WEBSTYLER
Campaign: The Heart Sewing Kit
Brand: Asociația Inima Copiilor
Client: Asociația Inima Copiilor
Submitted by: Mercury360 Communications
Other Credits: Cosânzeana (Laura Leonte)
Campaign: Offline March
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication
Other Credits: Starcom
Campaign: The Fashion Experiment
Brand: Băneasa Shopping City
Client: Băneasa Shopping City
Submitted by: Geometry Global România
Other Credits: iProspect
Campaign: KFC Xmas Bucket – When Mom Allows
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: Hotelekom
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
BRAND EXPERIENCE
Campaign: Hotelekom
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
ENGAGED BRAND COMMUNITIES
Campaign: The First 24 Hours Facebook Live Marathon
Brand: Lidl
Client: Lidl România
Submitted by: Jazz Communication
Other Credits: Golin PR
USE OF INFLUENCERS
Campaign: Romania’s Next Big Vlogger 2.0
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet | MAINSTAGE THE AGENCY | One Night Gallery
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: #upgrade2SUPER with S9
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Other Credits: MSL The Practice | Starcom | Centrade Cheil România
MEDIA IDEA
Campaign: Unlimited Playlist
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
Campaign: The First 24 Hours Facebook Live Marathon
Brand: Lidl
Client: Lidl România
Submitted by: Jazz Communication
Other Credits: Golin PR
Campaign: Have a Break from Driving
Brand: KitKat
Client: Nestlé România
Submitted by: Digital Star
Other Credits: Zenith Media
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
POSITIVE CHANGE – BRANDS (CSR)
Campaign: Long Live the Neighbor’s Goat!
Brand: Press One
Client: Press One
Submitted by: GMP+WEBSTYLER
Campaign: Teachers of Confidence
Brand: Always
Client: P&G
Submitted by: Leo Burnett România
Other Credits: Graffiti PR | Mediacom
Campaign: Untamed Romania
Brand: Auchan
Client: Auchan Retail România
Submitted by: Auchan & Transylvania Film
Other Credits: Graffiti BBDO | Mindshare | Planet Media | Total PR
POSITIVE CHANGE – NON PROFIT
Campaign: Be Like a Mother
Brand: Brewers of Romania Association
Client: Brewers of Romania Association
Submitted by: WOPA
Campaign: Romania without HOSPICE
Brand: Hospice Casa Speranței
Client: Hospice Casa Speranței
Submitted by: ThinkDigital
Campaign: Life Hangs by a Thread of Hair
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Submitted by: Ogilvy Group România
Other Credits: Mediacom | ThinkDigital
SUSTAINED SUCCESS
Campaign: The Playful Bank
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
