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Beat the Drum for a Change and Help to learn the World

21st International Advertising Festival Golden Drum offers many interesting lectures and program events especially made for young talents. Slovenian Advertising Chamber, organizers of the Golden Drum Festival, DDB Budapest and Global Development, a catalyst for developing new global partnerships for sustainable development, know that young creatives are the goldmine of engaging ideas, so we ask them to create ideas that make a change in our industry; that truly Beat the Drum for Change, prepare a case video or a presentation and enter the Beat the Drum for Change 2014 Off Drum Competition. The deadline is 19 September 2014.

Help to learn the World – a brief from Golden Drum, DDB and Global Development.

Imagine a future where young people are more conscious about the increasingly complex relationships of common social, ecological, political and economic issues so they can actively shape their future in the present.

Inspire the countries’ leaders, the businesses and its leaders as well as young talents and future leaders to recognize the role of global education in affecting change.

It is important to inform, inspire and enable young people to participate in discussions about the world they want to see and live in.

Influence the current thinking about Global Education. We live and interact in increasingly globalized world and interconnected society, and we need to understand increasingly complex relationships of common social, ecological, political and economic issues, so as to derive new ways of thinking and acting for better world.

Global Development Education is education that opens people’s eyes and minds to the realities of the globalized world and awakens them to bring about a world of greater justice, equity and human rights for all.

It is understood to encompass development education, human rights education, and education for sustainability, education for peace and conflict prevention and intercultural education. It is the global dimension of education for citizenship (from Beat the Drum for Change 2014 Off Drum Competition) which educates youth and all citizens about opportunities to find solutions to the global challenges we are all facing today. These global challenges are summarized in the eight United Nations Millennium Development Goals endorsed by over 180 countries in 2000 which will come to an end in 2015 (1. eradicate poverty and hunger, 2. achieve universal education, 3. promote gender equality, 4. reduce child and 5. maternal mortality, 6. combat HIV/AIDS, 7. ensure environmental sustainability and 8. develop global partnerships). In 2015, the United Nations will endorse the new Sustainable Development Goals, a major global effort today in by all countries to end poverty and ensure lasting prosperity for all citizens.

We Can End Poverty: Millennium Development Goals and Beyond 2015

Beat the Drum for Change and Experience Berlin!

Global Development – Advising the Leaders www.globaldevelopment-impact.org is looking for an activation idea which will raise the awareness of Global Education, i.e. will help young people to be more conscious about the increasingly complex relationships of common social, ecological, political and economic issues so they can actively shape their future in the present. Background: Maastricht Declaration, Millennium Development Goals and the new Sustainable Development Goals in the shaping for our planet and all of us.

To present your ideas you can either prepare a case video or a presentation (ppt or keynote) not longer than 10 pages. It can be a complex campaign, digital/social media activation, a print/poster campaign or just a one-off event or stunt idea with a big PR-potential. Only authors, born after 10 October 1984 from countries of New Europe can participate in the competition. Please refer to the sources listed in the brief.

The winner behind the best entry entered in the competition until 19 September 2014 on subject “Help to Learn the World” will spend a long weekend in Berlin. Eric Schaeffer, CCO of DDB Group Germany, will make sure that it will be a truly exciting and inspiring visit in this multicultural city. The author(s) of the second and third best entry will receive a free full registration for the Golden Drum Festival 2014. Beat the Drum for Change Jury will be announced in the following days.

Young Creatives: Image, Inspire, Influence and Help to Learn the World!

Application and brief are published at //www.goldendrum.com/competition/off-drum/beat-the-drum-for-change-2014/.

Ljubljana / Bucuresti, 04.09.2014
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