AdPrint Festival 2012 si-a desemnat castigatorii in cadrul unei petreceri ce a avut loc pe 13 iunie in Energiea, partenerul festivalului, care a lansat cu aceasta ocazie o campanie de revitalizare a printului la nivel european.
Contextul neprielnic pentru print ca mediu si pentru publicitatea in print a provocat Energiea si AdPrint sa lanseze o campanie in care sa revitalizeze industria si sa pastreze printul in viata.
Energiea provoaca agentiile de publicitate din Europa sa duca industria de print mai departe si sa creeze fiecare cate o lucrare prin care sa promoveze importanta printului ca mediu cu istorie, valoare si noblete.
Ce isi propun AdPrint si Energiea: sa obtina suportul publisherilor din Romania si la nivel european si al partenerilor media ai festivalului, care sa ofere spatii pentru printarea mesajelor generate de campanie.
Trofeele AdPrint 2012 pentru competitiile de ADVERTISING si DESIGN au mers la:
1861united, AIDA Pioneer, Bcube, Bold Ogilvy & Mather Grecia, Branding Studio "StudioIN", Cocoon Bucharest, Communication Agency, Demmer, Merlicek & Bergmann Austria, Friends Advertising, Graffiti BBDO Bucharest, HBO Romania, JANDL Bratislava, Jung von Matt / Limmat, JWT Rome, JWT/ FABRIKANT, Leo Burnett Milan, Mccann-Erickson Milan, Media DoR, Mercury360, Noper, Piko, Publicis Conseil – Paris, Saatchi & Saatchi Praga, SCHNEIDERS Kommunikation fur Lebensart, Stichting Tamago, Tempo Advertising Romania, Zeppelin Magazine.
In competitia ADVERTISING ANGELS au fost oferite 23 de trofee, in cadrul celor 5 categorii (Print, OOH, Poster, Print&OOH Crafts, Print &OOH Individuals). In cazul DESIGN ANGELS, au fost oferite 14 trofee pentru castigatorii competitiilor de GRAPHIC DESIGN si DESIGN CRAFTS.
Agentiile si artistii romani au castigat 11 trofee, dintre care 6 in competitia Advertising Angels si 5 in competitia Design Angels. Agentiile si artistii romani premiati au fost: Cocoon Bucharest, Decat o Revista, Friends Advertising, Graffiti BBDO Bucharest, HBO Romania, Mercury 360, Noper, Tempo Advertising si Zeppelin magazine.
Juriile celor doua competitii au fost conduse de Al Moseley – Creative Director 180 Amsterdam si de Pum Lefebure – Creative Director si Fondator Design Army Washington DC.
“Iubesc printul pentru ca nu ne ingradeste in niciun fel. Desi printul inca surprinde ca mediu, tehnologia nu mai este ceva nou. Revolutia nu este mediul, ci faptul ca arta publicitatii a reusit sa utilizeze calitatile acestui mediu cu rezultate excelente – acum, ca si in trecut.” Declara Al Moseley – Presedintele Juriului AdPrint ADVERTISING ANGELS.
In competitia AdPrint 2012 au fost inscrisi 59 de agentii si freelanceri din 20 de tari si au fost jurizate 575 de lucrari de Print, OOH si Design.
Lucrarile castigatoare vor fi incluse intr-o expozitie gazduita de MNAR, in perioada 1-30 iulie 2012 si in urmatorul numar Lurzer’s Archive.
AdPrint Festival este singurul festival European care premiaza exclusiv lucrari de Print, Out of Home, Graphic Design. Partenerii strategici ai festivalului sunt: Lürzer’s Archive, Art Directors Club of Europe (ADC*E), Carioca si EACA (European Association of Communication Agencies).
ADVERTISING ANGELS
PRINT COMPETITION
PRINT
Art, Culture, Media & Entertainment
Top-drawer Books
Agentie: Graffiti BBDO Bucharest
Client: Carturesti
Brand: Carturesti
Echipa:
Art Director: Gelu Florea
Copywriter: Eugen Suman
Creative Director: Mihai Gongu
Ilustrator: Dan Munteanu
Miracles
Agentie: 1861united
Client: SKY ITALIA SATELLITE TV
Brand: SKY SPORT
Echipa:
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Creative Director: Federico Ghiso and Giorgio Cignoni
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Fast Moving Consumer Goods
See you later
Agentie: JWT / FABRIKANT
Client: Kimberly-Clark GmbH
Brand: Hakle Naturals
Echipa:
Art Director: Roger Dobmann
Copywriter: Mathias Bart
Creative Director: Andreas Maedler, Grischa Rubinik
CEO: Remy Fabrikant
Services
Fine-tune your company
Agentie: Saatchi & Saatchi Praga
Client: Software 602
Brand: Software 602
Echipa:
Art Director: Michal Felgr
Copywriter: Tomas Vapenik
Creative Director: Jakub Hanzlicek
Automotive and Automotive Products
F1
Agentie: Publicis Conseil – Paris
Client: Renault F1
Brand: Renault F1
Echipa:
Art Director: Yves-Eric Deboey
Copywriter: Degryse Mathieu
Creative Director: Altmann Olivier
Assisting Art Director: Weessa Jean
Photographer: David Gill
Durables and Other Consumer Goods
Wetsuit
Agentie: Publicis Conseil – Paris
Client: Sooruz
Brand: Sooruz
Echipa:
Art Director: Charles Morand
Copywriter: Roland Martin
Creative Director: Olivier Altmann, Frédéric Royer
Photographers: Cesar, Jacques Ancelle-Hansen, Demarcillac
Social services, Public Awareness
You’d better!
Agentie: SCHNEIDERS Kommunikation für Lebensart
Client: AIDS-Hilfe Hamburg e. V.
Brand: AIDS-Hilfe Hamburg
Echipa:
Art Director: Günter Bitter
Copywriter: Manfred Schneider
Creative Director: Manfred Schneider
Client Supervisor: Michaela Schneider-Mestrom
The shadow
Agentie: Mercury360
Client: Help Malin Association & Direct Therapy Association
Brand: helpautism.ro
Echipa:
Art Director: Emanuel Borcescu
Copywriter: Ciprian Banica
Creative Director: Liviu Turcanu
Ilustrator: Emanuel Borcescu
Others
Tuxedo Confessions Retail Store – Get noticed
Agentie: JANDL Bratislava
Client: Big Issues SRL
Brand: Tuxedo Confessions
Echipa:
Art Director: Alexis Blanco, Pavel Fuksa
Copywriter: Eugen Suman
Creative Director: Pavel Fuksa
Ilustrator: Ryohei Hase
OOH COMPETITION
BILLBOARD
Fast Moving Consumer Goods
HOLIDAYS
Agentie: JWT Rome
Client: Johnson&Johnson
Brand: imodium
Echipa:
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
Creative Director: Flavio Mainoli, Paolo Cesano
Post production: h-57 creative station
Automotive and automotive products
4 Horses for 4MATIC
Agentie: Jung von Matt / Limmat
Client: Mercedes-Benz
Brand: Mercedes-Benz
Echipa:
Art Director: Adrian Merz
Copywriter: David Hugentobler
Creative Director: Lukas Frei
Composing, retouching: Carioca Studio
Graphics: Lukas Frischknecht
Durables and Other Consumer Goods
Neander Boy and Girl
Agentie: Graffiti BBDO Bucharest
Client: Axxon Group Romania
Brand: XL Lighters
Echipa:
Art Director: Cosmin Simionescu
Copywriter: Alex Strimbeanu
Creative Director: Mihai Gongu
Photography and Retouching: Macri Studio, Raluca Bararu
Social services, Public Awareness
Incivilities
Agentie: Publicis Conseil – Paris
Client: RATP
Brand: RATP
Echipa:
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Creative Director: Herve Riffault
Assisting Art Director: Melanie Pennec
Photographer: Benoit Mauduech
POSTER
Art, Culture, Media & Entertainment
CAMERA JAPAN Festival Posters
Agentie: Stichting Tamago
Client: CAMERA JAPAN Festival
Brand: Japanese Film/Culture/Art Festival
Echipa:
Art Director & Copywriter: Yasuo Kishibe
Creative Director: Yasuo Kishibe, Dirk Zschunke
Services
Family Tree
Agentie: Demner, Merlicek & Bergmann Austria
Client: Bankhaus Carl Spängler & Co. AG
Brand: Asset Management Service
Echipa:
Art Director: Roman Steiner
Copywriter: Arno Reisenbuechler
Creative Director: Franz Merlicek
Jr. AD & Graphic: Stefan Oehner
Automotive and automotive products
Equalizer
Agentie: Bold Ogilvy & Mather
Client: Ford Motor Hellas
Brand: Ford
Echipa:
Art Director: Vangelis Tolias
Copywriter: Lazaros Nikiforidis
Creative Director: Lazaros Nikiforidis
Ilustrator: Tereza Ferentinou
3D Artist: George Kazakos
Social services, Public Awareness
The shadow
Agentie: Mercury360
Client: Help Malin Association & Direct Therapy Association
Brand: helpautism.ro
Echipa:
Art Director: Emanuel Borcescu
Copywriter: Ciprian Banica
Creative Director: Liviu Turcanu
Emanuel Borcescu: Emanuel Borcescu
AMBIENT
A smoking and smelling citylight
Agentie: Demner, Merlicek & Bergmann Austria
Client: XXXLutz KG/ moemax furniture store
Brand: moemax furniture store
Echipa:
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Creative Director: Alistair Thompson, Rene Pichler
Graphic: Lukas Hueter
Free Media
Pimp My P
Agentie: Bcube
Client: MINI
Brand: MINI
Echipa:
Art Director: Andrea Marzagalli
Copywriter: Andrea Bomentre
Creative Director: Francesco Bozza
Associate Creative Director: Sergio Spaccavento
Ilustrator: Pietro Carretta
PRINT & OOH CRAFTS COMPETITION
Art Direction
Club Clasher
Agentie: Mccann-Erickson Milan
Client: Durex
Brand: SSL
Echipa:
Art Director: Gaetano Del Pizzo
Copywriter: Marco Cremona
Creative Director: Alex Brunori
Photography
World Vision 1000 Children
Agentie: Tempo Advertising
Client: World Visionw
Brand: World Vision
Echipa:
Art Director: Viorel Holovaci
Copywriter: Alexandru Vicol
Creative Director: Alexandru Pomana
Account Supervisor: Monica Gheorghiu
Graphic Designer: Felix Starcea (Carioca)
Photographer: Dragos Coman (Carioca)
Illustration
Kiss Radio – For those who…
Agentie: JANDL Bratislava
Client: Kiss Radio Prague
Brand: Kiss Radio
Echipa:
Art Director: Matus Nemcik
Copywriter: Adam Rovny
Creative Director: Pavel Fuksa
Photographer: Miro Minarovych
PRINT & OOH BEST INDIVIDUALS COMPETITION
Best Illustrator
The Bed
Credits: Noper
Client: Momentum
Brand: Burn
DESIGN ANGELS
GRAPHIC DESIGN Competition
Branding Schemes – Corporate Identity
Hungry Hungarian
Agency: AIDA Pioneer
Client: Hungry Hungarian
Brand: Hungry Hungarian
Team:
Art Director: Alexey Shklyanko
Copywriter: Alexey Schklyanko
Creative Director: Dmitry Apolenis
Designer: Julia Kanygina
inStore
Agency: AIDA Pioneer
Client: inStore
Brand: inStore
Team:
Art Director: Alexey Shklyanko
Copywriter: Sergey Laputs
Creative Director: Dmitry Apolenis
Logos
Strategy
Agency: Communication Agency
Client: New Press
Brand: Strategy
Team:
Art Director: Dragana Girizovski
Copywriter: Surko Palko
Creative Director: Pavel Surovy
Packaging
New Year Wine 2012
Agency: Branding studio "StudioIN"
Client: StudioIN
Brand: New Year Wine 2012
Team:
Art Director: Arthur Schreiber
Copywriter: Ekaterina Teterkina
Creative Director: Arthur Schreiber
Designer: Ekaterina Teterkina
Visualisation: Anastasia Chamkina
The Luxury Honey
Agency: Friends Advertising
Client: Honey Plaza
Brand: Honey Plaza
Echipa:
Art director: Adrian Iota
Copywriter: Vladi Paunescu
Creative director: Sorin Tranca
Poiana Negri Water Re-design
Agency: Cocoon Bucharest
Client: Coca Cola Romania
Brand: Poiana Negri
Echipa:
Art Director: Emanuela Greco
Copywriter / Project Manager: Dana Pandelescu
Creative Director: Martin Zouhar
Managing Director: Simona Straut
Collaterals – Direct Mail
Advent Calendar
Agency: Bcube
Client: BMW Italia
Brand: BMW
Team:
Art Director: Domenico Montemurro, Maria Piccinini
Copywriter: Martino Lapini
Creative Director: Francesco Bozza
Copywriter Supervisor: Bruno Vohwinkel
Collaterals – Others
SABBATICAL YEAR – 2012 Calendar
Agency: LEO BURNETT CO. Srl
Client: FONTEGRAFICA
Brand: FONTEGRAFICA
Team:
Art Director: Azzurra Bacchetta(Art director*)
Copywriter: Giulia Barili(Copywriter*)
Creative Director: Paolo Dematteis, Riccardo Robiglio
Publishing Design & Movie Poster
Magazine Cover
Zeppelin cover #100
Agency: Zeppelin Magazine
Client: zeppelin association
Brand: zeppelin magazine
Echipa:
Art Director: Radu Manelici
Copywriter: Constantin Goagea
Creative Director: Radu Manelici
Publishing Design & Movie Poster
Movie Poster
Digging for Life
Agency:HBO Romania
Client:HBO
Brand:HBO
Team:
Art Director: Razvan Muraru
Copywriter: Razvan Muraru
Creative Director: Razvan Muraru
Ilustrator: Bogdan Diaconu
DESIGN CRAFTS
Photography
Decat o Revista #6, Family Issue
Agency:Media DoR
Client:Media DoR
Brand:Decât o Revistă
Team:
Art Director: Carmen Gociu
Copywriter: Gabriel Dobre
Creative Director: Cristian Lupșa
Copywriter: Lavinia Gliga
Designer: David Stroe
Illustration
Seat – QR
Agency: JANDL Bratislava
Client: Skoda Auto Slovensko – Seat Import Division
Brand: Seat
Team:
Art Director: Matus Nemcik
Copywriter: Adam Rovny
Creative Director: Pavel Fuksa
Photographer: Miro Minarovych
Tuxedo Confessions Retail Store – Get noticed
Agency: JANDL Bratislava
Client: Big Issues SRL
Brand: Tuxedo Confessions
Team:
Art Director: Alexis Blanco, Pavel Fuksa
Copywriter: Eugen Suman
Creative Director: Pavel Fuksa
Ilustrator: Ryohei Hase
Typography
Ad Quotes
Agency: Piko
Client: 15 Minute
Brand: 15 Minute
Team:
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Creative Director: Constantin Sarcov, Eugen Catruc
