Like fashion, every year brings hot new trends in digital marketing, which is no different this year. There are numerous creative ways to market a product, but it is best to focus on tried and tested strategies for optimal and predictive results.
The rapidly changing technology, new platforms that are transforming the way content is consumed online, and ever-evolving people’s preferences make it essential for marketers to re-evaluate and sharpen their strategies regularly.
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Getting Geared up With Your Marketing Strategies in 2020
We spent the time understanding the trends, weighed them against each other, and surfaced the most effective ones. For your benefit, we condensed our research and observations into 16 marketing strategies to focus on for 2020 here. Read on!
#1 Get Familiar with Your Content
Content is and will always be the king. If you have the right content to work with, everything else follows. Our first tip is to get deeply familiar with the product so you can efficiently identify the right target audience, platforms, and influencers.
#2 Invest in High-Quality Research
In case you would like your message to be delivered in a unique way that catches people’s attention, you must have rich insights from well-run research. Proprietary data gives you the freedom to express your message from a fresh perspective.
#3 Use Multiple Platforms
The online audience is spread across various platforms based on the region they come from or the age group in which they fall. For maximum returns, build separate and fully customized campaigns for each online platform you want to target.
You can get help from video making sites like InVideo to create relevant videos that effectively communicate to your audience the essence of your marketing strategies.
#4 Spend Time on Optimization Strategies
Everything in this world can be improved, and that is true of online marketing campaigns too. Run different ads with slight modifications to identify the best performing picture to use, most sticky text, most interactive audience, etc.
#5 Target Smartly
One of the biggest advantages of online platforms is the opportunity they provide to target the right audience. There are tools available to target audiences with specific attributes directly, but you can also retarget based on individual searches.
#6 Use Rich Content Formats
Technological advancements in hardware, both mobile and laptop/desktop formats, allows high-resolution pictures and videos to be displayed seamlessly. Take advantage of this and use rich content to get your message across.
#7 Be Aware of What Other Marketers Are Doing
There is a thin line that divides taking advantage of a trend and making your campaign look repetitive. Be mindful of other marketers’ strategies but always be on the lookout to make your campaigns stand out clearly in what they convey.
#8 Personalize Messages
A lot of research points out that personalized messages attract eyeballs easily. Be aware of that as you customize the content of your campaigns. Generic messages work only to a certain extent.
#9 Use Social Media Well
Social media not only has the capability of making your message go viral and expand its reach, but it can also allow you to interact with your potential customers. Brands that are interactive and have a persona end up being top of mind for people.
#10 Keep Your Content Interactive
A static message attracts your potential customer’s attention for a fleeting second before they move on to be influenced by something else. By making your campaigns interactive, you increase their engagement time with your message.
#11 Find Creative Ways to Retarget Your Content
Do your research on your customer base’s online behavior and use that data to define your retargeting campaigns. Showing a message on social media, for example, and showing it again during a relevant search increases stickiness.
#12 Utilize and Expand Collaborations and Guest Blogging
One creative way of broadening the reach of your campaign is to utilize the viewership of popular blogs. Utilize all opportunities for online partnerships and writing guest posts on popular blogs to reach new audiences.
#13 Use Influencers Well
Do not underestimate the power of influencers on the buying patterns of their audience. If you have a clearly-defined target audience group and online platform for your marketing campaign, seek the right influencers to give the extra boost to your messages.
#14 Try “How-To”, “Unbox”, and “Explainer” Videos
Technologies and trends change, but the appeal of an unboxing or a how-to video has not faded. Apart from your campaign’s regular advertising, consider making product reviews, explainer, and unboxing videos to introduce the product effectively.
If you face challenges making your own videos, you can use free online video making software from platforms like InVideo. You will have access to a variety of templates and royalty-free stock videos and images.
#15 Invest in SEO
Despite social media platforms’ success, search engines still hold a royal share of influencing power online. While developing content, do not ignore SEO techniques, especially ones that take local demographics into consideration
#16 Use Available Tools
Technology provides endless creative possibilities for marketing campaigns. Use design tools like a picture video maker to create sophisticated content and employ analytics to evaluate your online campaigns’ success.
Marketing Techniques Evolve Continuously
Creating marketing campaigns that work is as much a science as it is art. The best strategies to use to achieve success online will be to use art to create material that makes your campaign stand out. Be bold while choosing colors and images.
Be creative about the way you word your message. Use clear, action-oriented sentences. If you are brave, use a play on words and humor. Ensure all the links you provide work, connect to the right page on your website, and load quickly.
Use data tools available to continuously monitor your campaign and make modifications based on what you observe. Don’t hesitate to experiment. Maximize your successful strategies and learn from your failures.
The best strategies are the ones that are fresh, honest, entertaining, and connect emotionally with the target audience. Once you have found this sweet spot, it is easy to find the right technology to spread your campaign’s message.
Finally, solicit feedback. You can learn much from those who find your marketing campaigns interesting, but there is, even more, to learn from people who do not find them appealing. Pay attention to constructive feedback and adapt accordingly.
