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Honda features as official sponsor and supplier of cars and motorcycles for the 100th Giro d’Italia

Honda features as official sponsor and supplier of cars and motorcycles for the 100th Giro d’Italia

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Honda Motor Europe Italy will star in the 100th Giro d'Italia as official sponsor and supplier of cars and motorcycles.The Giro d'Italia is one of the most important sporting events in the world, reaching a vast audience of athletes and fans. Honda's sponsorship of the Giro d'Italia will be supported by a substantial TV, press and internet campaign, which will transcend national boundaries and take the form of around 5,500 hours of programming, with an estimated audience of 192 million TV viewers and 16 million social media users.The Corsa Rosa's roads will host over 130 cars, including the new Civic. The Civic hatchback boasts a sporty feel, in keeping with the spirit of the event, and exhilarating performance thanks to the new 1.0 and 1.5 VTEC Turbo engines. The HR-V will also be...