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ICON Rebrands to CSM Live

Branding and live experience expert announces new identity as part of ongoing integration with parent agency

ICON, which has branded some of the highest-profile sporting, cultural, and retail occasions in the world, has rebranded to CSM Live, marking a new chapter in the company’s development. The news was unveiled at the BT Sport Industry Awards on 27th April 2017.

The move is intended to better reflect the continuous evolution of the company and is part of its ongoing integration with its parent agency CSM Sport and Entertainment. This enhanced integration will enable CSM Live to offer its diverse and widespread client base a richer range of services and resources than ever before.

Since its inception in 1947, CSM Live has been responsible for creating and delivering award-winning brand and live experiences globally. With 26 global locations, CSM has the insight and capacity to implement complex campaigns for brands across any continent.

The company will continue to be managed independently – with no changes in management, ownership, or legal status because of the rebrand. The only change will be visible as the updated brand image and identity is implemented across CSM Live’s offices, equipment and public face.

A global leader in the business of sport and entertainment, it was the mastermind behind the iconic look and feel of the London 2012 Olympics & Paralympics, Rugby World Cup 2015 and the 2014 FIFA World Cup, enhancing the events into world-class environments and unforgettable experiences.

Its specialist retail division, ICON Retail, will continue to operate as normal under CSM Live, creating engaging customer experiences that drive a social footprint. L’Oréal, Levi’s, Burberry, and Hugo Boss, are just some of the brands that have benefitted from this bespoke service.

CSM Live’s CEO, Alastair Bewick, commented:
“We’re proud of what we have achieved as ICON, and equally excited about what the future holds as CSM Live. This is not about operational change but the ambition to make our offer, and that of CSM, more easily understandable and ultimately to provide a better overall service to our clients.”

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