Finalisti si castigatori EFFIE 2008

ALCOHOLIC BEVERAGES

Finalisti:

Campania: Cornel the stag charms the economy segment
Brand: Ciucas
Inscrisa de Gravrila & Asociatii
Campania: The story goes on
Brand: Timisoreana
Inscrisa de GMP Advertising

Campania: Men’s day
Brand: Bergenbier
Inscrisa de Leo Burnett & Target

Campania: Gentlemen
Brand: Zaraza 3 stars
Inscrisa de Next Advertising si CAP

Castigatori:

Silver EFFIE: Campania: Men’s day
Brand: Bergenbier
Inscrisa de Leo Burnett & Target

Gold EFFIE: Campania: The story goes on
Brand: Timisoreana
Inscrisa de GMP Advertising

NON-ALCOHOLIC BEVERAGES

Finalisti:

Campania: Family harmony
Brand: Giusto
Inscrisa de Cupid Consultancy

Campania: Urban Fest
Brand: Mountain Dew
Inscrisa de Graffiti BBDO

Campania: Poiana Negri Supports Romanian Cuisine
Brand: Poiana Negri
Inscrisa de BV McCann Erickson Romania

Campania: Wild Christmas
Brand: Bergenbier
Inscrisa de BV McCann Erickson Romania

Castigatori :

Silver Effie :
Campania: Family harmony
Brand: Giusto
Inscrisa de Cupid Consultancy

Silver Effie:
Campania: Urban Fest
Brand: Mountain Dew
Inscrisa de Graffiti BBDO

Bronze Effie:
Campania: Wild Christmas
Brand: Bergenbier
Inscrisa de BV McCann Erickson Romania

CORPORATE REPUTATION, IMAGE & IDENTITY

Finalisti :

Campania: Respectful employee, respectful bank
Brand: UniCredit Tiriac Bank
Inscrisa de Headvertising

Campania: Successful stories
Brand: Rompetrol
Inscrisa de Odyssey Communication

Campania: Respect For The Future
Brand: Petrom
Inscrisa de Ogilvy Group

Castigatori :

Silver EFFIE : Campania: Successful stories
Brand: Rompetrol
Inscrisa de Odyssey Communication

FINANCIAL LOANS

Finalisti:

Campania: New Home Credit Loan
Brand: Piraeus Bank
Inscrisa de Draft FCB

Campania: Rings
Brand: Millennium Bank
Inscrisa de GMP Advertising

Castigatori:

Bronze Effie:
Campania: Rings
Brand: Millennium Bank
Inscrisa de GMP Advertising

FINANCIAL OTHERS

Finalisti:

Campania: Curious to find out the truth?
Brand: ING Cont’ROL
Inscrisa de CAP

Campania: Avoid boredom
Brand: Allianz Tiriac Pensii Private
Inscrisa de Graffiti BBDO

Campania: Education campaign
Brand: ING Pensions Fund
Inscrisa de Headvertising

Castigatori:

Gold Effie:
Campania: Education campaign
Brand: ING Pensions Fund
Inscrisa de Headvertising

Silver:
Campania: Curious to find out the truth?
Brand: ING Cont’ROL
Inscrisa de CAP

FOOD PRODUCTS 1

Finalisti:

Campania: Looking for the 8th wonder
Brand: Dobrogea
Inscrisa de CAP

Campania: Delaco.Good on cheese
Brand: Delaco
Inscrisa de CAP

Campania: The weather for the picnic
Brand: Maggi Moments
Inscrisa de BV McCann Erickson Romania

Campania: As it used to be
Brand: Napolact
Inscrisa de Propaganda

Castigatori:

Silver Effie:
Campania: Delaco.Good on cheese
Brand: Delaco
Inscrisa de CAP

Silver Effie :
Campania: As it used to be
Brand: Napolact
Inscrisa de Propaganda

FOOD PRODUCTS 2

Finalisti:

Campania: Lays’ arrival
Brand: Star Chips
Inscrisa de Graffiti BBDO

Campania: The picky women
Brand: Magura
Inscrisa de BV McCann Erickson Romania

Castigatori :

Silver Effie :
Campania: The picky women
Brand: Magura
Inscrisa de BV McCann Erickson Romania

MEDIA & ENTERTAIMENT

Finalisti:

Campania: The Daily CanCan
Brand: CanCan
Inscrisa de 23 Communication Ideas

Campania: Equity campaign 2006 – 2007
Brand: Itsy Bitsy
Inscrisa de GMP Advertising

Campania: Nunta Pe NeVe (Blind Wedding)
Brand: Radio 21
Inscrisa de BV McCann Erickson Romania

Castigatori:

Silver Effie:
Campania: Nunta Pe NeVe (Blind Wedding)
Brand: Radio 21
Inscrisa de BV McCann Erickson Romania

Bronze Effie:
Campania: Equity campaign 2006 – 2007
Brand: Itsy Bitsy
Inscrisa de GMP Advertising

NEW PRODUCT OR SERVICE INTRODUCTION

Finalisti:

Campania: The rest is CanCan
Brand: CanCan
Inscrisa de 23 Communication Ideas

Campania: Inspired by life
Brand: Millennium Bank
Inscrisa de GMP Advertising

Campania: Keep the taste of love
Brand: Tnuva
Inscrisa de BV McCann Erickson Romania

Campania: Hot Legs
Brand Cellulight
Inscrisa de Spotlight Advertising

Castigatori:

Silver Effie:
Campania: The rest is CanCan
Brand: CanCan
Inscrisa de 23 Communication Ideas

Gold Effie :
Campania: Inspired by life
Brand: Millennium Bank
Inscrisa de GMP Advertising

Gold Effie:
Campania: Keep the taste of love
Brand: Tnuva
Inscrisa de BV McCann Erickson Romania

NON FOOD PRODUCTS

Finalisti:

Campania: Best from traditions
Brand: Wash&Go
Inscrisa de Leo Burnett & Target

Campania: Discipline all around
Brand: Wash&Go
Inscrisa de Leo Burnett & Target

Castigatori:

Silver Effie:
Campania: Best from traditions
Brand: Wash&Go
Inscrisa de Leo Burnett & Target

Silver Effie:
Campania: Discipline all around
Brand: Wash&Go
Inscrisa de Leo Burnett & Target

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

Finalisti:
Campania: Invent your own future!
Brand: Fundatia Dinu Patriciu
Inscrisa de Odyssey Communication

Campania: The Effects of the TV
Brand: CNA
Inscrisa de Sorin Psatta

Campania: No to the President’s Relegation!
Brand: Referendum
Inscrisa de GMP Advertising

Castigatori:

Gold Effie:
Campania: The Effects of the TV
Brand: CNA
Inscrisa de Sorin Psatta

Silver Effie :
Campania: No to the President’s Relegation!
Brand: Referendum
Inscrisa de GMP Advertising

Bronze Effie :
Campania: Invent your own future!
Brand: Fundatia Dinu Patriciu
Inscrisa de Odyssey Communication

OTHERS

Finalisti:

Campania: Be Interactive
Brand: Interact
Inscrisa de Bridge Communication

Castigatori:

Silver Effie
Campania: Be Interactive
Brand: Interact
Inscrisa de Bridge Communication

PHARMACEUTICALS

Finalisti:

Campania: Better Laugh than Cry Going Through It
Brand: Furazolidon
Inscrisa de Propaganda

Castigatori :

Gold Effie :
Campania: Better Laugh than Cry Going Through It
Brand: Furazolidon
Inscrisa de Propaganda

PROMOTIONS FMCG FOOD

Finalisti:

Campania: Small prizes suck
Brand: Sprite
Inscrisa de BV McCann Erickson Romania

Campania: Delma Easter Promotion
Brand: Delma
Inscrisa de Ogilvy & Mather

Castigatori:

Gold Effie:
Campania: Small prizes suck
Brand: Sprite
Inscrisa de BV McCann Erickson Romania

Silver Effie:
Campania: Delma Easter Promotion
Brand: Delma
Inscrisa de Ogilvy & Mather

PROMOTIONS FMCG NON FOOD

Finalisti:

Campania: Pimp my bedroom
Brand: Axe
Inscrisa de Ogilvy Action

Campania: The Cocolino slippers
Brand: Cocolino
Inscrisa de GMP Advertising

Campania: The perfume of those beautiful years
Brand: Dero Surf
Inscrisa de Punct Advertising

Campania: Sunsilk beetle
Brand: Sunsilk
Inscrisa de Punct Advertising

Campania: Hardworking and Generous
Brand: Cif&Domestos
Inscrisa de Brands&Bears

Castigatori :

Gold Effie :
Campania: The perfume of those beautiful years
Brand: Dero Surf
Inscrisa de Punct Advertising

Silver Effie :
Campania: The Cocolino slippers
Brand: Cocolino
Inscrisa de GMP Advertising

Bronze Effie:
Campania: Pimp my bedroom
Brand: Axe
Inscrisa de Ogilvy Action

PROMOTIONS NON-FMCG PRODUCTS

Finalisti:
Campania: You Get More from Logan
Brand: Logan ABS & Logan Easy
Inscrisa de Graffiti BBDO

Campania: Choose the Logan KissFM star
Brand: Logan KissFM
Inscrisa de Graffiti BBDO

Campania: Wild Jeep
Brand: Jeep Grand Cherokee
Inscrisa de Headvertising

Castigatori:

Silver Effie:
Campania: You Get More from Logan
Brand: Logan ABS & Logan Easy
Inscrisa de: Graffiti BBDO

PROMOTIONS NON-FMCG SERVICES

Finalisti:
Campania: Mr. Interest
Brand: MasterCard Forte from Banca Transilvania
Inscrisa de Next Advertising

Campania: Anti-Resentment Campaign
Brand: Radio Guerrilla
Inscrisa de Propaganda

Campania: Grow your money with Raiffeisen Bank
Brand: Raiffeisen Bank
Inscrisa de Saatchi&Saatchi

Campania: The car
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: Pink
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: Light & Color
Brand: Dolce
Inscrisa de Headvertising

Campania: You only have to imagine
Brand: Orange
Inscrisa de Leo Burnett & Target

Castigatori :

Gold Effie :
Campania: Anti-Resentment Campaign
Brand: Radio Guerrilla
Inscrisa de Propaganda

Silver Effie :
Campania: Light & Color
Brand: Dolce
Inscrisa de Headvertising

Bronze Effie:
Campania: Pink
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Bronze Efie:
Campania: Mr. Interest
Brand: MasterCard Forte from Banca Transilvania
Inscrisa de Next Advertising

RETAIL

Nu are finalisti.
Nu are castigatori.

TELECOMMUNICATIONS

Finalisti:
Campania: Close to you
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: We live in a world full of MMS!
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: 3 Millions
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: Pimp my computer
Brand: Vodafone
Inscrisa de BV McCann Erickson Romania

Campania: The Ride
Brand: ClickNet
Inscrisa de Grey Worldwide

Campania: Toys
Brand: Orange
Inscrisa de Leo Burnett & Target

Castigatori:

Gold Effie:
Campania: The Ride
Brand: ClickNet
Inscrisa de Grey Worldwide

Silver Effie:
Campania: We live in a world full of MMS!
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes

Bronze Effie:
Campania: Pimp my computer
Brand: Vodafone
Inscrisa de BV McCann Erickson Romania

SUSTAINED SUCCESS

Finalisti:
Campania: More fruit.More energy.
Brand: Prigat
Inscrisa de 23 Communication Ideas

Campania: An extraordinary story
Brand: Timisoreana
Inscrisa de GMP Advertising

Campania: Dacia Logan changes your life
Brand: Dacia Logan
Inscrisa de Graffiti BBDO

Campania: Get noticed
Brand: Wash&Go
Inscrisa de Leo Burnett & Target

Campania: Friends Know Why
Brand: Bergenbier
Inscrisa de Leo Burnett & Target

Campania: Nature in the city
Brand: Dorna
Inscrisa de BV McCann Erickson Romania

Campania: 99 Stains
Brand: Dero Surf
Inscrisa de Unilever South Central Europe

Castigatori :