Gala Online Effie Awards România are loc pe 26 noiembrie
În urma primei runde de jurizare care s-a desfășurat online pe 12 și 13 noiembrie au fost stabiliți finaliștii celei de-a XVII-a ediții Effie Awards România. Câștigătorii vor fi anunțați pe 26 noiembrie, de la 19:30, în cadrul Galei Effie România 2020, prima în format online.
22 de agenții și companii au obținut nominalizări în 27 de categorii de concurs: Cohn & Jansen WT | Friends\TBWA | GMP+WEBSTYLER | Graffiti PR | HEADVERTISING | Jazz Communication | Kaufland România | Kubis Interactive | Leo Burnett România | Mainstage The Agency | Mercury360 | Minio Studio| Most Wanted Ideas | MRM // McCann România | Propaganda | Publicis România | Saatchi & Saatchi + The Geeks | THE CIRCUS | The Onion Media | Tribal Worldwide | VODAFONE ROMÂNIA | Zenith.
Cele 37 de branduri finaliste sunt: 5 to go | Animaterra 2 | Aqua Carpatica | Ariel | Autovit.ro | BCR | Burger King | Carrefour | Coca-Cola | Curtea Veche Publishing | Durex | Edenia Foods | Funky Citizens |George | Gillette | ING Bank | KFC |Kinder | Lay’s | Magnevie Stress Resist | Mountain Dew | Napolact | Netflix | OLX Jobs | ORANGE | Pampers | Plant Line | ROMANIAN POLICE | Rompetrol Go | SAMSUNG | STAR KRAX| Telekom | Timișoreana | TUC | Unisol | URSUS |Vodafone.
Gala de Premiere Effie România 2020 va avea loc în 26 noiembrie, de la 19:30, în format 100% online. Va fi transmisă live din studio-ul unde Andi Moisescu, gazda evenimentului, va primi în direct prin video call invitați din industrie, dar și câștigătorii celei de-a 17-a ediții. Publicul este invitat să îi aplaude live urmărind transmisiunea de pe paginile de Facebook EFFIE România și IAA sau logându-se alături de participanți în Discord. În același timp, evenimentul va face și o radiografie a ultimului an într-un panel talk interactiv ce va aborda teme diverse despre publicitatea din România. Programul întreg al Galei EFFIE 2020 va fi anunțat în curând.
Președintele Juriului Effie este anul acesta Charlie Hiscocks, Founder Curious Eye Ltd, specialist în marketing cu peste 35 de ani de experiență. Charlie este si Președintele Scoring Committee, structură nou formată anul acesta care setează pragurile de accedere în runda finală, stabilind astfel nominalizații ediției, precum și câștigătorii competiției după runda doi de jurizare. Din această structură mai fac parte Mihai Bârsan – Business Leader, Entrepreneur și Președintele Comitetului de Organizare Effie 2020, Cristina Osiescu – Client Delivery Industry Leader Nielsen România și Miruna Dumitriu – Senior Consultant, Audit, Financial Services Industry Deloitte România.
Juriul Effie 2020 din prima rundă de evaluare a fost format din peste 80 de specialiști ȋn marketing, comunicare, research, media si reprezentanți ai mediului academic. Jurizarea s-a desfășurat pentru prima dată în format exclusiv online. Ȋn runda a doua de jurizare, desfășurată în 19 noiembrie, peste alți 60 de seniori ai industriei vor analiza lucrările finaliste și vor desemna câștigătorii ediției.
Jurizarea Effie Awards România 2020 este moderată în ambele runde de consultanți de marketing și specialiști high level din agenții de research și companii: ADINA VLAD, Managing Partner | Unlock Market Research, AFRODITA BLASIUS, Coach/Consultant | Marcomia, COSTIN RADU, Independent Strategy Consultant & membru în Comitetul de Organizare Effie 2020, DAN PETRE, Business Developer | D&D Research & membru al Comitetului de Organizare, DAN ZLOTEANU, Business Consultant & Marketing Researcher | MRI Research & Consulting, MARIA PREDOIU, Co-founder & CEO | Qriser și ROXANA BAIAS, Marketing Director | Telekom, Residential Segment.
Comitetul de Organizare Effie 2020 este format din: Mihai Bârsan, President Romanian Effie Awards Committee 2020 & Business Leader, Entrepreneur, Alexandra Dimitriu, Chief Media Officer, Publicis Groupe România, Bogdan Țurcanu, Commercial Manager, Ursus Breweries, Costin Radu, Independent Strategy Consultant, Dan Petre, Business Developer, D&D Research, Mihai Trandafir, Managing Director, UM România, Ruxandra Rău, Director Brand & Communication Strategy, Telekom România, Silvia Mihăilescu, Director of Brand, Marketing & Communications, ING România şi Victor Stroe, Head of Strategy & Associate Director, Leo Burnett.
Romanian Effie Awards 2020 este un proiect organizat de IAA România şi UAPR, susținut de Kaufland, Philip Morris România, Coca-Cola, George și Ursus Specialități.
Parteneri strategici: Deloitte și Nielsen.
Creative Partner: Jazz Communication
Traditional partner: The Institute
Live Streaming Partner: Nexus Gaming
Parteneri Media: PRO TV, BIZ, Iqads, Smark și Pagina de Media.
Mai multe detalii se regăsesc pe pagina de Facebook Effie România si pe site-ul competiției www.effie.ro.
ANEXĂ FINALIȘTI – EFFIE 2020
PACKAGED FOOD
Campaign: Unisol ești
Brand: Unisol
Client: Bunge
Lead Agency: Most Wanted Ideas
Contributing Agencies: Circles Colab| Optimum Media Direction
Campaign: Welcome the “Peace of Mind” at Your Table
Brand: Napolact
Client: Friesland Campina
Lead Agency: Propaganda
Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film
Campaign: Eduard, the Urban Farmer
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
SNACKS, CONFECTIONERY AND DESERTS
Campaign: Which Lay’s is Yours?
Brand: Lay’s
Client: PepsiCo România
Lead Agency: Friends\TBWA
Contributing Agency: OMD România
Campaign: What Do You Put on TUC?
Brand: TUC
Client: Mondelez
Lead Agency: Minio Studio
Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România
PERSONAL CARE PRODUCTS & SERVICES
Campaign: Gillette Skinguard “Life without Irritations”
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: Leo Burnett România & Graffiti PR
Contributing Agency: Mediacom România
Campaign: TATItlon
Brand: Pampers
Client: Procter & Gamble România
Lead Agency: Jazz Communication
Contributing Agencies: Graffiti Public Relations |Mediacom România
HOUSEHOLD SUPPLIES & SERVICES
Campaign: I CAN because I POD
Brand: Ariel
Client: Procter & Gamble România
Lead Agency: GraffitiPR
Contributing Agency: Mediacom România
BEVERAGES – ALCOHOL
Campaign: The Unconditional Supporter of Football
Brand: Timișoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice România
Campaign: RETRO 1st of May
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment
BEVERAGES– NON-ALCOHOL
Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda & Tribal Worldwide
Contributing Agency: OMD România
Campaign: Homeland of Mineral Waters
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen WT
Contributing Agencies: TPS Engage | Media Investment
RETAIL
Campaign: Proofs of Love
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Campaign: Animaterra 2 – The Fantastic World
Brand: Animaterra 2
Client: Kaufland România
Lead Agency: Kaufland România
Contributing Agencies: LEO BURNETT | UM România| 50s Digital
RESTAURANTS
Campaign: Burger King – Welcome Home Whopper
Brand: Burger King
Client: Amrest România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Zenith
E-COMMERCE
Campaign: OLX – NO TWO JOBS ARE THE SAME
Brand: OLX Jobs
Client: OLX Group
Lead Agency: Publicis România
Campaign: GET THE WHOLE STORY ON AUTOVIT.RO
Brand: Autovit.ro
Client: OLX Group
Lead Agency: Publicis România
FINANCIAL SERVICES
Campaign: Intelligent Payments
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România
Campaign: Do The Easy Thing
Brand: ING Bank
Client: ING Bank
Lead Agency: HEADVERTISING
Contributing Agencies: MMS COMMUNICATIONS România| Proximity
CORPORATE REPUTATION
Campaign: The Money School
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România
TELECOMMUNICATIONS
Campaign: Smart Wi-Fi
Brand: Telekom
Client: Telekom România
Lead Agency: Leo Burnett România
Contributing Agency: Media Investment
Campaign: Holo Kid – 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România
Campaign: ORANGE LOVE + HBO
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media
MEDICAL SERVICES & HEALTHCARE PRODUCTS
Campaign: The Right Condom
Brand: Durex
Client: Reckitt Benckiser România
Lead Agencies: Minio Studio & Zenith
Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt
Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA
OTHER PRODUCTS & SERVICES
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
DAVID VS. GOLIATH
Campaign: #NotJustMondays
Brand: 5 to go
Client: 5 to go
Lead Agency: The Onion Media
NEW BRAND INTRODUCTION
Campaign: PLANT LINE LAUNCH
Brand: Plant Line
Client: Unilever South Central Europe
Lead Agency: THE CIRCUS
Contributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners
SHOPPER MARKETING
Campaign: Rompetrol Go
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
SPORTS MARKETING
Campaign: The Unconditional Supporter of Football
Brand: Timișoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment
SEASONAL MARKETING
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Campaign: SANTA’S CALLING
Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company Romania
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
Campaign: Retro 1st of May
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice
BRAND EXPERIENCE
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Campaign:Untold Haunted Camping, protected by the KFC Garlic Sauce
Brand: KFC
Client: KFC
Lead Agency: Mainstage The Agency
Contributing Agency: United Media| Golin
Campaign: HoloKid – 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România
Campaign: RETRO MUSIC BATTLE
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett România
Campaign: SANTA’S CALLING
Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail
Campaign: La Casa de Papel Season 3 – The ‘Bella Ciao’ Live Stunt
Brand: Netflix
Client: Netflix
Lead Agency: Jazz Communication
Contributing Agency: MSL The Practice România
Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company Romania
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
Campaign: George Street Art Gallery upgrades the city
Brand: George
Client: BCR
Lead Agency: Mainstage The Agency
Contributing Agencies: One Night Gallery | Wavemaker România | Cohn & Jansen WT
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: MediaInvestment
BRANDED CONTENT& ENTERTAINMENT
Campaign: SOMETHING RANDOM
Brand: KFC
Client: KFC
Lead Agency: MRM // McCann România
Contributing Agencies: Universal McCann România | GolinRomânia
Campaign: Eduard, the Urban Farmer
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
Campaign: RETRO MUSIC BATTLE
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett România
Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice
Campaign: Gillette Skinguard “Life without Irritations”
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: LEO BURNETT & Graffiti PR
Contributing Agency: Mediacom România
ENGAGED COMMUNITIES
Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP
Brand: STAR KRAX
Client: PepsiCo
Lead Agency: Friends\TBWA
Contributing Agency: OMD România
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda& Tribal Worldwide
Contributing Agency: OMD România
Campaign: Burger King – Welcome Home Whopper
Brand: Burger King
Client: Amrest România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Zenith
Campaign: The Right Condom
Brand: Durex
Client: Reckitt Benckiser România
Lead Agencies: Zenith & Minio Studio
Contributing Agencies: Fulg Media, Land of Web, CevaMărunt
BRANDED UTILITY
Campaign: Rompetrol Go – Utility App
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice România
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
MARKETING INNOVATION
Campaign: Rompetrol Go – mobile app
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
CARPE DIEM
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company România
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
POSITIVE CHANGE: SOCIAL GOOD – BRANDS
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT
Campaign: IRREPARABLE TRAUMA
Brand: ROMANIAN POLICE
Client: Romanian Police – Traffic Police Directorate
Lead Agency: Mercury360
Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro
Campaign: Vote Not Trade
Brand: Funky Citizens
Client: Funky Citizens
Lead Agency: Kubis Interactive
