Tracking tool wins Annual Multimedia Award 2020
Cologne. The “EyeSpy” tracking tool has been awarded with
this year’s Annual Multimedia Award 2020 in silver in the “Tool” category. The renowned Annual Multimedia creative competition honours innovative multimedia projects every year, highlighting the digital trends in brand communication.
“EyeSpy” is an in-house development by antwerpes and was specially programmed for smartphone applications such as apps, web apps, mobile websites or mobile ads. The tool provides real-time feedback on how users view mobile screens. The results of multiple users are calculated into a common score and displayed as an overall picture. This provides information about which areas of the screen attract the most attention and which areas receive less. The analysis thus enables the optimization of website design, online ads and even print media.
“The EyeSpy’ software tool is an important step for us in the digital transformation of products and services,” says Thilo Kölzer, CEO of antwerpes ag. “We have consistently implemented the classic advertising impact analysis digitally and pushed it to market maturity. I am very proud of the team and the final result”.
Last year, antwerpes received a silver Multimedia Award for its VR application “Virtual Radiolity”. The award for digital media communication has been presented since 1996 and defines the state of the art of trends in digital marketing and multimedia design.
“EyeSpy – Eye tracking tool with real-time feedback”
Annual Multimedia Award 2020 in SILVER in the category “Tool”
antwerpes ag
– antwerpes develops and delivers creative marketing and communications concepts for the healthcare
– market – full service and with a certain disposition for forward thinking. Based in Germany, they bring
– experience and expertise from a demanding healthcare environment to the European setting. antwerpes
– employs around 145 people and belongs to the DocCheck Group.
