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XPLAIN and FrieslandCampina join forces for the Online Strategy of Napolact in the Romanian market

XPLAIN – The Leading Strategy & Advisory Digital Marketing Agency – operating in 10 countries – has launched its cooperation with FrieslandCampina in Romania with the development of the Digital Strategy for Napolact.

XPLAIN has extensively worked on designing a holistic Online Presence for the Brand delivering an Auditing that included Extensive Market, Brand and Consumer Research, as well as a Strategic Advisory including a winning Digital Marketing Strategy for the Brand combining Social Media and Content Marketing. In addition, XPLAIN offered its Advisory Services for the selection of the Creative Agency to implement the Strategy outlined.

“We feel honored to have worked for such a beloved Brand as Napolact, and bring our expertise in front so as to empower Napolact’s online visibility and performance” stated Stefanos Karagos, XPLAIN’s Founder and CEO.

As Jan Willem Kivits, Managing Director of FrieslandCampina Romania also stated:
“Napolact is, by far, our most important brand, as it accounts for the majority of our sales and it is our brand of focus with regard to innovation. Romanians love and trust this brand, which can only bring us satisfaction, but also obligations. One of it is to constantly invest in its level of innovation and trustability, and the online environment is one of our most battlefields in this regard”

XPLAIN has a deep understanding of the Romanian market needs, as well as the innovation and strategic – advisory support it can provide to Brands by building and handling a solid Digital presence for them. Baneasa Shopping City and Dacia are the proof of its great performance.

XPLAIN, having strong focus on Performance Marketing, has deliberately decided to work as a purely Results-Driven Strategy & Advisory Digital Marketing Agency, providing its Clients with only one service: Results, to which the Agency commits. XPLAIN has worked with multinational and local clients in a variety of countries and has been granted with a variety of awards and recognitions on a worldwide level.

Bucuresti, 29.04.2015
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