Our life today is more dynamic than it was at any point in history and none of our days is like the previous one. In the world of business this new form of operation speed is both a gift and a curse depending on your company’s ability to adapt to the social and economic changes and use the full potential of the new environment.
In 2017 serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now or never expiring content. The biggest trends in the industry will help these expert engage consumers more directly by increasing their marketing reach.
On this year’s Webit.Festival on 25-26 April in Sofia Tech Park you can listen to some of the top marketers in the world. During the Marketing & Innovation Summit of the event will share their thoughts on topics, such as Programmatic, Mobile, Video and Native Advertising, Brand Strategies, Metrix & Data, Mobile Marketing, OmniChannel & Personalisation Strategies and Media & Digital Entertainment.
Their insight information will help you transform your business into the enterprise of tomorrow and will give you the best tools to increase your performance.
As more and more brands learn the true value of content, our lives are becoming increasingly over-saturated in information. This means the competition for our attention has never been greater and getting eyes on your content is no longer good enough. The design director of TBrand Studio International Graham McDonnell will tell us more about the importance of the story in storytelling.
The President and Global Brand Director of Havas Worldwide Jason Jercinovic will talk about the rise of Artificial Intelligence and its role in today’s politics and political marketing. Meanwhile, the CMO of Selligent Nick Worth will tell us more about marketing automation and the use of AI.
During the Brand Strategies track, the Chief Creative Officer at DigitasLBi Chris Clarke will tell us more about the death of empathy in marketing and why global brand consistency doesn’t matter anymore. Chris is a member of the Campaign A-List and was recently placed at #53 in The Drum’s Adverati, a list of the most influential people in advertising.
Twice Reply’s Managing director for digital transformation Volker Glaeser will inform you how new innovation processes can change the digital world and what are the most efficient ways of creating and testing future products. The German expert will explain the two most important approaches of today’s leading global innovators – Rapid Prototyping and Constant Beta.
The General manager of Advertising at Phunware Jon Hook will talk about the changing landscape of mobile advertising, what are the best ways to adapt your strategy to that change and where are the biggest gaps when starting a mobile ad tech business.
Meanwhile the Global chief strategy and digital officer at Mindshare Norm Johnston will explain the exploding market of connected devices and how to use the marketing opportunities it brings to better connect and service consumers. In his session, Norm will share examples from his recent book Extra Sense, which illustrate how marketers are exploring the post-mobile third wave of digital marketing.