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Tag: ROTHCO and Heineken Orchestrate the Ultimate Prank for Rugby Fans in the Run Up to the ERCC

ROTHCO and Heineken Orchestrate the Ultimate Prank for Rugby Fans in the Run Up to the ERCC

ROTHCO and Heineken Orchestrate the Ultimate Prank for Rugby Fans in the Run Up to the ERCC

Media
Creative agency ROTHCO puts rugby fans face-to-face with their worst nightmare in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup (formerly Heineken Cup). The film which leads the online campaign, directed by Finn Keenan of Motherland for ROTHCO, sets the scene like a punchy heist film. We’re introduced to the key players and what may have initially been perceived as a moment of crisis is quickly turned on its head. Art Director, Paddy Thunder comments, ‘We thought this approach would set up the story and the challenge for the guys in a unique way and make the content feel like a different kind of hidden camera piece.’ The story begins innocuously enough by tweeting an image from the set of a new commercial featuring the infamous Neil...