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A Big Interview With Adrian Holmes, Y&R, President Of Film, Press, Outdoor And Radio Jury

A Big Interview With Adrian Holmes, Y&R, President Of Film, Press, Outdoor And Radio Jury

Media
Please list 3 of your favorite advertisements – globally and your own. Why those? A film I've always loved is the commercial for the Peugeot 206 called 'The Sculptor', made by Euro RSCG Milan in 2002. You must know the one - the young Indian guy who gets an elephant to sit on his old jalopy (amongst other methods) so that it ends up looking like the car of his dreams. It's still there on YouTube, so if you've never seen it, go and check it out.  Everything about it - the story, the editing, the music, the casting - is simply frame-perfect. Apart from anything else, it stands as a monument to the brave and imaginative client who said 'yes' to such a wonderful piece of work. As you so kindly allow me to nominate one of our own agency's ads, my current Y&R favourite is a po...
A Big Interview With Adrian Holmes, Y&R, President Of Film, Press, Outdoor And Radio Jury

A Big Interview With Adrian Holmes, Y&R, President Of Film, Press, Outdoor And Radio Jury

Media
Please list 3 of your favorite advertisements – globally and your own. Why those? A film I've always loved is the commercial for the Peugeot 206 called 'The Sculptor', made by Euro RSCG Milan in 2002. You must know the one - the young Indian guy who gets an elephant to sit on his old jalopy (amongst other methods) so that it ends up looking like the car of his dreams. It's still there on YouTube, so if you've never seen it, go and check it out.  Everything about it - the story, the editing, the music, the casting - is simply frame-perfect. Apart from anything else, it stands as a monument to the brave and imaginative client who said 'yes' to such a wonderful piece of work. As you so kindly allow me to nominate one of our own agency's ads, my current Y&R favourite is a po...
Film, Press, Outdoor And Radio Jury

Film, Press, Outdoor And Radio Jury

Public Relations
The big president of the big jury this year is witty, clever and kind English gentleman, Mr. Adrian Holmes, Executive Creative Director of Young & Rubicam EMEA. We managed to get his answers to the questions we are all interested in and the taste of his presentation which will be held on October 8. AN INTERVIEW WITH ADRIAN HOLMES, PRESIDENT OF FILM, PRESS, OUTDOOR AND RADIO JURY How will you judge the works? What are you looking for in it? What are your criteria for a good campaign? How would you define a bad campaign? I'll strongly recommend to the jury that they assess entries according to four criteria: · Firstly, is what they're looking at an IDEA with real intelligence behind it, and not just a fancy technique, or 'eye-candy', as they call it in America? · ...