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Tag: New Ford Fiesta Debuts MyKey in Britain; Enables Parents of Young Drivers to Set Top Speed

New Ford Fiesta Debuts MyKey in Britain; Enables Parents of Young Drivers to Set Top Speed

New Ford Fiesta Debuts MyKey in Britain; Enables Parents of Young Drivers to Set Top Speed

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and Limit Audio Volume · New Ford Fiesta debuts industry-first MyKey technology in the UK from December; enables parents to place restrictions on young drivers to promote safer driving · New Fiesta owners will be able to limit top speed, reduce maximum audio volume, and override deactivation of driver assistance and safety technology · Launch comes as Government is considering proposals targeting young drivers in a bid to cut road deaths · Ford survey of the parents of young drivers reveals almost half say top concern is speeding; and more than half would be more likely to allow a teenager to drive if the vehicle were equipped with MyKey** Britain’s best-selling new Ford Fiesta will be the first car in the UK to feature Ford’s MyKey t...