free download 78 travel guides written by experts

Tag: Christian Floden

90 % of brands budget still goes to paid media

90 % of brands budget still goes to paid media

Events
The second day of Golden Drum Festival left the mark on delegatesThe drums are drumming in Ljubljana. The Grand Hotel Union is hosting a three-day international festival of creativity 24th Golden Drum. Festival brought excellent speakers who shared their opinions, know-how and experience with delegates.Second day started in a search of women in creative leadership. Three outstanding women Inken Rohweder, Collette Wasielewski and Lorna Hawtin were sharing their experiences and challenges they faced in their career. Inken pointed out: "It starts when women come to the workplace. You tell women not to lose and you tell men to win."Sari Heinilä, McCann, Finland, encouraged delegates to change complexity into simplicity while building culture within a creative organization and w
»Brands have the power and the money to change the world«

»Brands have the power and the money to change the world«

Events
First day of the Festival impressed the Golden Drum delegatesExcellent lectures, great creative works and extraordinary atmosphere are the result of the first festival day of the 24th Golden Drum. International Festival of Creativity in Ljubljana, Slovenia, will offer an interesting program until Friday evening.»Creatives and Creative Directors must step out of their comfort zone«, said Ioana Filip, Executive Creative Director, MRM//McCann Romania at the opening speech and added: »Brands have the power and the money to change the world«.The need to understand the Millennials and listen to them was highlighted by Daniel Bukumirović and Maša Milutinović from VICE Serbia. Moreover, they appeal to them to trust in themselves, to be courageous and to speak out loud even if they
24th Golden Drum Festival will open its doors tomorrow

24th Golden Drum Festival will open its doors tomorrow

Events
24th International Festival of Creativity Golden Drum will open its doors tomorrow. Communication and advertising professionals from all over the world will gather from 18 until 20 October in Grand Hotel Union in Ljubljana. More than 1000 creative works from 27 different countries are competing for the prestigious awards and 30 experts will have their speech at the Golden Drum’s podium. Besides the rich congress program delegates will have great networking opportunities. On Friday night all eyes will turn to the winners of this year’s festival.»Golden Drum Festival will encourage creativity and innovation. It will reward the best and create the champions of our not always enough appreciated work and direct the industry from average to excellence. We are delighted that the participants