Grey Bucharest, Propaganda si Tempo Advertising se numara printre castigatorii AdPrint 2010. Juriul prezidat de Brian Fraser, Executive Creative Director McCann Erickson London, a acordat anul acesta cinci trofee de aur si cate sase de argint si de bronz in competitia care a reunit 58 de agentii europene si un total de 318 lucrari.
In urma punctelor acumulate in concurs, Agency of Angels este anul acesta Ogilvy France, agentie a carei campanie „M”, cu executiile „Beach”, „ Night Club” si „Tennis” a castigat aur in mai multe categorii si sectiuni ale competitiei. Campania a fost desemnata si Grand Prix in categoria AdPrint Outdoor & Poster. Astfel, Golden Team al AdPrint 2010 este echipa formata din Chiumino, Luc Chomarat, Marie Farge si Eve Roussou, din Ogilvy France.
O alta campanie recompensata cu mai multe trofee este „Great Emotions”, cu executiile „Goosebumps”, „Heartbeat” si „Teardrop”, realizata de echipa Rob Hartmann, Axel Eckstein si Isabelle Bühler din Euro RSCG Zurich.
In ceea ce priveste castigatorii romani la AdPrint 2010, in ordinea categoriilor de concurs, au fost premiate echipele:
Vladimir Taroi, Dragos Raicu, Claudiu Dobrita si Bob Toma de la Grey Bucharest cu Bronze Angel in categoria AdPrint Outdoor & Poster, sectiunea Durables and Other Consumer Goods, pentru campania „Safe Inside”, cu executiile „Punks”, „Caught in the act” si „Graffiti”;
Bogdan Moraru, Tudor Pascanu, Andrei Tripsa, Simina Leotescu si Vlad Tomei de la Propaganda cu Bronze Angel in categoria AdPrint Press & Magazine, sectiunea Art, Culture, Media & Entertainment, pentru campania „For Greatest Fans”, cu executiile „Queen_The Miracle”, „Michael_Bad”, „Beatles_Yellow Submarine” si „Depeche Mode_Music for the Masses”;
Bob Toma, Alex Strimbeanu si Claudiu Dobrita de la Grey Bucharest cu Silver Angel in categoria AdPrint Unconventional Media, sectiunea Unconventional Use of Ambient pentru „Flower Pots”;
Dan Costea, Alina Rosioreanu, Adrian Preda si Bogdan Costin de la Tempo Advertising cu Bronze Angel in categoria AdPrint Unconventional Media, sectiunea Unconventional Use of Ambient, pentru „Ajax Glass Efect”.
Toate lucrarile castigatoare vor aparea in cel de-al treilea numar din acest an al publicatiei Luerzer’s Archive – editia europeana, intr-o sectiune speciala dedicata festivalului. Revista va fi distribuita unui numar de 12.000 de abonati, iar alte 3.000 de exemplare vor fi oferite participantilor Cannes Lions2010.
Luerzer’s Archive, partener traditional al festivalului inca din 2008, sustine si sectiunile speciale de craft: Best Use of Art Direction, Best Use of Copywriting, Best Use of Typography, Best Use of Illustration si Best Use of Photography.
Campaniile inscrise in competitia AdPrint 2010 vor fi expuse pana la sfarsitul lunii aprilie pe un suport neconventional – gardul ce inconjoara Muzeul National de Arta al Romaniei, fiind astfel accesibile si vizibile pentru publicul larg.
Castigatorii AdPrint 2010
Category A. AdPrint OUTDOOR & POSTER
Art, Culture, Media & Entertainment
Silver Angel
TEAM: Rob Hartmann, Axel Eckstein, Isabelle Bühler
AGENCY: Euro RSCG Zurich
PRINT : Great Emotions
EXECUTION: Goosebumps // Heartbeat
Bronze Angel
TEAM: Rob Hartmann, Axel Eckstein, Isabelle Bühler
AGENCY: Euro RSCG Zurich
PRINT : Great Emotions
EXECUTION: Teardrop
Nominee
TEAM: Dimitri Guerassimov, Eric Jannon, Frederic Temin, Anne DeMaupeou, Romain Galli
AGENCY: Marcel Paris
PRINT : iPhone
EXECUTION: Cop // Soldiers // Woman
Fast Moving Consumer Goods
Gold Angel
TEAM: Thierry Chiumino, Luc Chomarat, Marie Farge, Eve Roussou
AGENCY: Ogilvy France
PRINT: Melting
EXECUTION: Beach // Night Club // Tennis
Silver Angel
TEAM: Cedric Auzannet, Benjamin Dessagne, Andrea Stillacci, Achim Lippoth
AGENCY: Grey Paris
PRINT: Fraich’Frites
EXECUTION: Ida // Noah // Sven
Bronze Angel
TEAM: Sergio Lobo, Francisco Cassis
AGENCY: Vitruvio Leo Burnett – Madrid
PRINT: TIDE
EXECUTION: Gardener // Spy
Nominee
TEAM: Mathieu Vinciguerra , Olivier Dermaux, Olivier Altmann
AGENCY: Publicis Conseil (Paris)
PRINT: Attraction
EXECUTION: Attraction
Automotive and Automotive Products
Silver Angel
TEAM: Dimitri Guerassimov, Eric Jannon, Frederic Temin, Anne DeMaupeou
AGENCY: Marcel Paris
PRINT: Crash Tests
EXECUTION: Panda // Walrus // Penguins
Durables and Other Consumer Goods
Bronze Angel
TEAM: Vladimir Taroi, Dragos Raicu, Claudiu Dobrita, Bob Toma
AGENCY: Grey Bucharest
PRINT: Safe Inside
EXECUTION: Punks // Caught in the act // Graffiti
Social services, Public Awareness
Nominee
TEAM: Pascale Gayraud, Fabrice Dubois, Olivier Altmann
AGENCY: Publicis Conseil (Paris)
PRINT: Babies
EXECUTION: Cleaning Lady // Garbage Man // Roadworker
Nominee
TEAM: Sergio Lobo, Francisco Cassis
AGENCY: Vitruvio Leo Burnett – Madrid
PRINT: Tales
EXECUTION: Little red ridding hood // Jack & the beanstalk
Grand Prix OUTDOOR & POSTER
TEAM: Thierry Chiumino, Luc Chomarat, Marie Farge, Eve Roussou
AGENCY: Ogilvy France
PRINT: Melting
EXECUTION: Beach // Night Club // Tennis
Catergory B. AdPrint PRESS & MAGAZINE
Art, Culture, Media & Entertainment
Gold Angel
TEAM: Rob Hartmann, Axel Eckstein, Isabelle Bühler
AGENCY: Euro RSCG Zurich
PRINT: Great Emotions
EXECUTION: Goosebumps // Heartbeat
Gold Angel
TEAM: Cristiana Boccassini, Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Paolo Cesano
AGENCY: JWT Milan
PRINT: Comic Strips
EXECUTION: The Bill // The Waking Up // The Shot
Silver Angel
TEAM: Rob Hartmann, Axel Eckstein, Isabelle Bühler
AGENCY: Euro RSCG Zurich
PRINT: Great Emotions
EXECUTION: Teardrop
Bronze Angel
TEAM: Bogdan Moraru, Tudor Pascanu, Andrei Tripsa, Simina Leotescu, Vlad Tomei
AGENCY: Propaganda
PRINT: For Greatest Fans
EXECUTION: Queen_The Miracle // Michael_Bad // Beatles_Yellow Submarine // Depeche Mode_Music for the Masses
Nominee
TEAM: Christina Wellnhofer, Ivan Madeo, Axel Eckstein, Anna Colby, Sarah Kahn
AGENCY: Euro RSCG Zurich
PRINT: Eye Tracking
EXECUTION: Alberto Giacometti // Jeff Koons // Sol Lewitt
Nominee
TEAM: Dimitri Guerassimov, Eric Jannon, Frederic Temin, Anne DeMaupeou, Romain Galli
AGENCY: Marcel Paris
PRINT : iPhone
EXECUTION: Cop // Soldiers // Woman
Fast Moving Consumer Goods
Gold Angel
TEAM: Thierry Chiumino, Luc Chomarat, Marie Farge, Eve Roussou
AGENCY: Ogilvy France
PRINT: Melting
EXECUTION: Beach // Night Club // Tennis
Nominee
TEAM: Antoaneta Metchanova, Nick Hine, Chris Garbutt
AGENCY: Ogilvy France
PRINT: Fusion
EXECUTION: Sumo // Tornado // Rhino
Services
Gold Angel
TEAM: Oliver Brkitsch, Heiko Notter, Ralf Heuel, Dirk Diebenhaar, Tom Hauser
AGENCY: Grabarz & Partner
PRINT: Furniture Messages
EXECUTION: Living Room // Kitchen // Bedroom
Nominee
TEAM: Jan Riggert, Tobias Burger, Ralf Heuel, Goesta Diehl, Oliver Heidorn
AGENCY: Grabarz & Partner
PRINT: Set Theory
EXECUTION: Coincidence // Mini skirt // Security Guy
Automotive and Automotive Products
Silver Angel
TEAM: Dimitri Guerassimov, Eric Jannon, Frederic Temin, Anne DeMaupeou
AGENCY: Marcel Paris
PRINT: Crash Tests
EXECUTION: Panda // Walrus // Penguins
Bronze Angel
TEAM: Marco Martins, Rafael Pitanguy, Diogo Mello
AGENCY: Fischer Portugal
PRINT: Your ears can help you park
EXECUTION: Bagpiper // Opera Singer // Priest
Social services, Public Awareness
Nominee
TEAM: Luca Ghilino, Michele Picci, Giovanni Porro, Erick Loi, Daria Villa
AGENCY: Euro RSCG Milano
PRINT: Calendar
EXECUTION: Calendar
Nominee
TEAM: Marcelo Melo, Nuno Leal, Diogo Mello
AGENCY: Fischer Portugal
PRINT: Sedentaries
EXECUTION: Woman // Old Lady
Nominee
TEAM: Pascale Gayraud, Fabrice Dubois, Olivier Altmann
AGENCY: Publicis Conseil (Paris)
PRINT: Babies
EXECUTION: Cleaning Lady // Garbage Man // Roadworker
Category C. AdPrint UNCONVENTIONAL MEDIA
Unconventional Use of Direct & Collateral Communication
Nominee
TEAM: Alexandru Micu, Marius Tianu, Jorg Riommi, Daniela Nedelschi, Anca Luca, Romana Topescu, Vitalie Brega, Elena Catanchin, Adrian Codreanu, Monica Gabur
AGENCY: Saatchi & Saatchi Bucharest
PRINT: If You Love the Zoo, the Zoo Loves You
EXECUTION: Bear – Fish – Lama – Buffalo
Unconventional Use of Ambient
Silver Angel
TEAM: Bob Toma, Alex Strimbeanu, Claudiu Dobrita
AGENCY: Grey Bucharest
PRINT: Flower Pots
EXECUTION: Flower Pots
Bronze Angel
TEAM: Dan Costea, Alina Rosioreanu, Adrian Preda, Bogdan Costin
AGENCY: Tempo Advertising
PRINT: Ajax Glass Effect
EXECUTION: Ajax Glass Efect
BEST USE OF ILLUSTRATION
WINNER
TEAM: Rob Hartmann, Axel Eckstein, Isabelle Bühler
AGENCY: Euro RSCG Zurich
PRINT: Great Emotions
EXECUTION: Goosebumps // Heartbeat // Teardrop
WINNER
TEAM: Christina Wellnhofer, Ivan Madeo, Axel Eckstein, Anna Colby, Sarah Kahn
AGENCY: Euro RSCG Zurich
PRINT: Eye Tracking
EXECUTION: Alberto Giacometti // Jeff Koons // Sol Lewitt
BEST USE OF PHOTOGRAPHY
WINNER
TEAM: Cedric Auzannet, Benjamin Dessagne, Andrea Stillacci, Achim Lippoth
AGENCY: Grey Paris
PRINT: Fraich’Frites
EXECUTION: Ida
WINNER
TEAM: Christian Reuilly, Edgard Montjean, Anthony Yohan, Sid Thomkins
AGENCY: Ogilvy France
PRINT: The young woman and the tiny folds
EXECUTION: The young woman and the tiny folds
BEST USE OF TYPOGRAPHY
WINNER
TEAM: Oliver Brkitsch, Heiko Notter, Ralf Heuel, Dirk Diebenhaar, Tom Hauser
AGENCY: Grabarz & Partner
PRINT: Furniture Messages
EXECUTION: Living Room // Kitchen // Bedroom
BEST USE OF ART DIRECTION
WINNER
TEAM: Oliver Brkitsch, Heiko Notter, Ralf Heuel, Dirk Diebenhaar, Tom Hauser
AGENCY: Grabarz & Partner
PRINT: Furniture Messages
EXECUTION: Living Room // Kitchen // Bedroom
WINNER
TEAM: Thierry Chiumino, Luc Chomarat, Marie Farge, Eve Roussou
AGENCY: Ogilvy France
PRINT: Melting
EXECUTION: Beach // Night Club // Tennis
BRONZE TEAM
Oliver Brkitsch, Heiko Notter, Ralf Heuel, Dirk Diebenhaar, Tom Hauser // Grabarz & Partner
SILVER TEAM
Rob Hartmann, Axel Eckstein, Isabelle Bühler // Euro RSCG Zurich
GOLDEN TEAM
Thierry Chiumino, Luc Chomarat, Marie Farge, Eve Roussou // Ogilvy France
AGENCY OF ANGELS
OGILVY FRANCE
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