(New York, 7 November 2016) The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Romania brings home three Statues – 1 Gold, 1 Silver and 1 Bronze.
McCann Worldgroup Romania, Bucharest is the recipient of all three Statues at LIA 2016. These wins contributed to McCann Worldgroup being awarded LIA Network of the Year.
· Gold – Radio & Audio – Public Service/Social Welfare for Radio XXI titled “Go Mono”
· Silver – Radio & Audio – Innovative Use of Radio & Audio for Radio XXI titled “Go Mono”
· Bronze – Radio & Audio – Use of Music for Radio XXI titled “Go Mono”
Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners.
This year, fifteen GRAND LIAs were awarded:
adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled “Tiny Dancer”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You’re alive. Do you remember?”
J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”
McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honoured with the 2016 Of The Year Awards:
Network of the Year: McCann Worldgroup
Agency of the Year: McCann New York
Production Company of the Year: Framestore
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Produce Sound, Johannesburg
Music & Sound Company of the Year: Factory, London