A free seat and an empty wall for graffiti are waiting for the visitors of the Intercontinental Advertising CUP and Creative Summit in Istanbul.
Rich and attractive program is guaranteed on January 26 and 27 at the Ritz-Carlton Hotel in Istanbul.
More than 30 high-profile speakers, inspiring golden winners from four continents, gurus, teachers, managers, creative leaders, stars and global legends will share the Golden Stage of Istanbul.
*The preliminary programme of the 5th Intercontinetal Avertising CUP and Summit:
Thursday, 26 January
· Golden Stage of Istanbul – Presentations of 12 golden winners from four continental festivals. The key element of presentations will be explanation of their personal attitudes, visions, insights … for being a winner.
· The Gunn Report 2011 world premiere by Donald Gunn, Founder of The Gunn Report
· Call for Creative Leadership by Michael Conrad, President of Berlin School of Creative Leadership
· Midnight Awards Marathon – Non-stop screening of awards reels from advertising festivals ADFEST, FIAP, ADC*E and Golden Drum.
Friday, 27 January
· Creative Thinkers Stage:
Slavoj Žižek, probably the hottest philosopher of our time
Edward de Bono, global teacher of creative thinking
Boris Podrecca, Spirit of the place in architecture
Joakim Jonason, global creative director of the decade
Jimmy Lam, President of ADFEST
Franco Moretti, President of ADC*E
Farid Chehab, Honorary Chairman, Advisor to the Board Leo Burnett MENA
Ulrich Proeschel, Vice President Business Development, TBWA Europe
· Intercontinental Creative Stars Constellation
with jury members and guests
and in the evening:
· Intercontinetal Advertising CUP Awards Ceremony
Full programme availabe at on-line.
Slavoj Žižek in Istanbul:
“The power of negative thinking”
Probably the hottest philosopher of our time, the most critical, popular and controversial analyst of the modern world and extremely thought-provoking prophet of the future will open the interdisciplinary creative discussion on the hot Istanbul stage.
Vastly different creative fields will be presented, different heroes, creative leaders and living legends will make the Intercontinental Creative Summit a truly exceptional inter-cultural event.
About Slavoj Žižek:
Slavoj Žižek is a Slovenian-born political philosopher and cultural critic. He was described by British literary theorist, Terry Eagleton, as the “most formidably brilliant” recent theorist to have emerged from Continental Europe.
Žižek’s work is infamously idiosyncratic. It features striking dialectical reversals of received common sense; a ubiquitous sense of humor; a patented disrespect towards the modern distinction between high and low culture; and the examination of examples taken from the most diverse cultural and political fields. Yet Žižek’s work, as he warns us, has a very serious philosophical content and intention. He challenges many of the founding assumptions of today’s left-liberal academy, including the elevation of difference or otherness to ends in themselves, the reading of the Western Enlightenment as implicitly totalitarian, and the pervasive skepticism towards any context-transcendent notions of truth or the good.
Edward de Bono in Istanbul:
"Creative thinking is not a talent; it is a skill that can be learnt"
Edward de Bono is regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is equally renowned for his development of the Six Thinking Hats® technique and the Direct Attention Thinking Tools™ (D.A.T.T.™) framework.
Edward de Bono is the originator of the concept – and formal tools – of Lateral Thinking, which is now a part of language enjoying an entry in the Oxford Dictionary.
Dr. de Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford, a D. Phil in Medicine, a Ph.D. from Cambridge, a D. Des (Doctor of Design) from the Royal Melbourne Institute of Technology; an LL.D. from Dundee. He holds professorships at the Universities of Malta, Pretoria, Dublin City University, and the University of Central England. The New Univeristy of Advancing Technology in Phoenix, Arizona appointed Dr. de Bono Da Vinci Professor of Thinking in May 2005.
His techniques and work focus on improving the elements that constitute a perception and the formal design and application of the frameworks required towards innovative and creative action. One may easily say that all the recent (past thirty years) focus on thinking, on creativity, on innovation, on frameworks beyond ‘x-storming’ etc has taken its lead from Edward de Bono’s work.
Whereas Rene Descartes propounded "cogito ergo sum’ (I think therefore I am), Edward de Bono proposes ‘ago ergo erigo’ (I act therefore I construct/ act). It is not enough to sit, (talk) and think: Action, together with an intentional design of the thought process, is required to constructively advance towards results and change.
He has written 76 books with translations into 40 languages and has been invited to lecture in 58 countries.
His methods are now mandatory on the school curriculum in many countries and widely used in others. These countries include Australia, New Zealand, Canada, Argentina, U.K., Italy, United Arab Emirates, Ireland, Spain, Portugal, The Baltic States, Sweden, Denmark, Norway, Singapore, Malaysia, India, China, U.S.A., Russia. It is compulsory in all schools in Venezuela. In Malta there is a model show-case for the de Bono Thinking Tools within the national Education Department.
The appeal of Dr. de Bono’s work is its simplicity and practicality. It can be used by four year olds and by senior executives; by Down Syndrome youngsters and Nobel Laureates.
His instruction in thinking has been sought by many organisations: Boeing, BT (UK), Nokia (Finland), Mondadori (Italy), Sanofi (France), Total (France), Siemens (Germany), 3M (Germany), Ericsson (Sweden), NTT (Japan), GM, Kraft (Switzerland), Nestle (Switzerland), Bouygues Construction (France), Bosch (Germany), Goldman Sachs, Ernst & Young and many others.
Dr. de Bono acts as advisor to various Governments, cities, regional Governments and global organisations dealing on a macro level with diverse topics including economy, unemployment, social policy, recidivism, pensions, health care, finance, transportation, education, conflict resolution, judicial processes, foresight scenario design etc.
Dr. de Bono was the Chairman of the Council of Young Enterprise Europe which had a membership of 1,500,000 youngsters across Europe, Israel and Russia who set up mini-businesses whilst at school.
Dr. de Bono established the World Centre for New Thinking which acts as a platform and channel to make visible New Thinking from any source. Democracies and representative organisations, due to their nature, cannot put forward new ideas. By definition "new ideas" are not representative of existing thinking. They are therefore high risk. Such organisations may be perfectly capable of having new ideas but cannot risk putting them forward. The specific function of the World Centre is to focus directly on new ideas and new possibilities: "hypothesis development."
Young CUP Competition is back!
Together with CreativeSociety, we are opening a new Facebook contest for the best logo design titled "The Stolen Logo". We challenge young creatives to come up with a good logo and submit their entry by 12 December. The author of the winning entry will be awarded with full participation at Intercontinental Advertising CUP and Summit, 25 – 28 of January 2012 in Istanbul (travel and accommodation included)! And that is not all. Everybody who will submit a logo, will be awarded with one-year premium membership at CreativeSociety.
CreativeSociety.com is a web service, which lets advertisers showcase their work. Apart from that, it focuses on putting together a whole collection of works from several advertising festivals.
The competition is open to young creatives from all around the world who are at 18-29 of age at time of entry.
“The Stolen Logo” is one the first of the three competitions that will be organized for your creatives in scope of The Young CUP Competition. A brand new cmpetition with a new brief will start on 12 December.
