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Piata media&publicitate, incotro?

AdCouture, emisiunea de media&advertising, difuzata de televiziunea de business The Money Channel , va trata in aceasta saptamana, la rubrica “Hot Spot”, rezultatele studiului AdMarket 2008, realizat de Uniunea Agentiilor de Publicitate din Romania in colaborare cu D&D Research. Invitat in studio-ul AdCouture va fi Peter Jansen, noul presedinte al UAPR, care va vorbi despre cum se reflecta piata de publicitate in urma studiului efectuat in randul companiilor in 2008. Emisiunea se va difuza incepand cu ora 23:00.

La “Insider”, invitatul lui Serban Ciusca este Dan Balotescu, General Manager – Media Investment, companie membra The Group. Cum va evolua piata de media in acest an, cat se investeste in media inovativa si care sunt proiectele de succes ale companiei pe care acesta o conduce vom afla in editia de astazi a AdCouture.

Bucuresti, 02.02.2009

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By Violeta-Loredana Pascal

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