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Optoma Unveils its Genesys Plan

Optoma Adds GENESYS DISTRIBUTIE to its Distribution List

It was announced today that GENESYS DISTRIBUTIE one of the most dynamic value-added distributors of IT and communications equipment on the Romanian market has signed a deal with Optoma, the leading projector brand in the UK.

Romanian-based Genesys will target to deliver growth for EMEA, Optoma’s Europe Middle East and Africa division, from its existing channels including system integrators, local resellers, service providers, retailers. Its partners address all the market segments: SOHO, SME and LA.

Loredana Nastase, Marketing Director at Genesys Distributie, said:"Our goal is to provide the highest quality, best value products at competitive prices. This partnership with Optoma, a world leading provider of an innovative range of products, extends our portfolio of projection equipments in order to better address customer’s needs and to provide award-winning products."

Sales Manager for Optoma Russia & Eastern Europe division, Mike Gregory, says the Genesys appointment reflects its ability to sell the full range of projectors including the higher-end installation models such as Optoma’s premium ‘ThemeScene’ brand.

"Optoma has become the fastest growing* DLP projector brand within EMEA through its combination of having the right product at the right price’ said Mike. ‘We are reliant on recruiting the right channel partners to represent us professionally in their local markets. As such I am delighted to announce our cooperation with Genesys, one of Romania’s leading IT solution providers."
 

About Optoma:
Optoma is a world leading designer and manufacturer of award-winning projectors for Business, Education, Professional Audio/Video and Home Entertainment, with comprehensive ranges to exceed the expectations of every user.

The Optoma Group has continental headquarters in Europe, the USA and Asia; whilst Optoma Europe Ltd, based in London, covers Europe, Middle East and Africa (EMEA), delivering local services from regional offices in Germany, France and Norway.

Watford, 23.04.2009

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