Our website use cookies to improve and personalize your experience and to display advertisements(if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, Youtube. By using the website, you consent to the use of cookies. We have updated our Privacy Policy. Please click on the button to check our Privacy Policy.

New Models Drive Ford Sales in Europe; Strengthens Its No.2 Best-Selling Brand Position

· Strong sales of new models helped Ford to extend its No. 2 best-selling vehicle brand position in its 19 traditional European markets
· All-new B-MAX – voted earlier this week AUTOBEST 2013 by leading automotive journalists from 15 countries in Central and Eastern Europe – sales are strong, with over 11,000 sold after only a few weeks on sale
· Fiesta sales up almost 7 per cent on November 2011 as the new Fiesta starts to make its presence felt in the market
· Ford market share at 7.8 per cent was stable compared to November 2011, in an industry that was down 11 per cent in the month
· Ford year-to-date market share was 7.9 per cent, down 0.4 percentage points

· UK Ford sales up 6 per cent in November, boosting Ford’s leadership in its largest European sales market
· Sales in Russia were up 11.3 per cent November year-to-date, confirming the market as the third-largest year-to-date for Ford behind the UK and Germany
· Industry continues to track at lowest level since 1995

Ford extended its No. 2 best-selling brand position in Europe last month, driven by strong sales of new vehicle models such as the B-MAX, Fiesta and Ranger. Ford also was Europe’s No.2 brand for the first eleven months of this year.

Sales of the all-new B-MAX reached 11,100 units after only a few weeks on sale. Fiesta sold 25,300 units in November, and increase of 1,600 sales compared to November 2011, while Ranger sales at 1,600 units saw an increase of 67 per cent compared to the same month last year.

“November was marked by a strong sales momentum for many of our new vehicles, led by the all new B-MAX. Fiesta and Ranger,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.

“With the new Kuga and all-new Transit Custom we are currently launching more new and exciting models as part of our unprecedented drive to launch 15 global vehicles in Europe within the next three years. They are making their presence felt and drive Ford to having the freshest line up in the industry.”

Ford’s November share in its 19 traditional European markets was 7.8 per cent, the same as in November 2011. In the first eleven months of the year, Ford’s market share was 7.9 per cent, down 0.4 percentage points on the same period 2011. The overall industry was down 11 per cent in November and 7.7 per cent year-to-date, and continues to track at its lowest level since 1995.

Ford sales in the UK increased by 5.8 per cent to 25,700 units, strengthening Ford’s market leadership and confirming the UK to be Ford’s largest European market by volume. Fiesta and Focus remain the industry’s No. 1 and 2 best-sellers, respectively.

Germany remained Ford’s second-largest market by volume in Europe, with a share of 6.5 per cent in November and 6.9 per cent year-to-date.

In Russia, Ford sales grew 11.3 per cent in the first eleven months of the year to 116,600 units, making it the third-largest market by volume for Ford in Europe so far this year, behind the UK and Germany.

Ford sales in Eastern Europe were up 2,100 units or 4.6 per cent at 46,800 year-to-date.

November 2012 sales volume (registrations)

1 The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
2 The Euro 22 markets are: Euro 19 plus Russia, Turkey and Romania.
3 Total Euro 51 composed of EURO 22 registrations and EDM 294 retail sales, as total EDM 30 registrations figures are not available. Industry retail sales data not available.
4 EDM 29 or European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Lybia, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Tunisia, Ukraine, Uzbekistan.

November 2012 Market Share (*)

(*) Not available for EDM, where we base our share on non-domestic sales volumes.

Ford Top 5 Markets ranked by November volume (registrations) plus Russia

(**) Figures do not include vehicles such as Car Derived Vans, Maverick, Explorer imports and Turkish built Cargo heavy trucks.

COLOGNE, Germany / Bucuresti, 14.12.2012

{mosloadposition user9}
By Liliana Kipper

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

No widgets found. Go to Widget page and add the widget in Offcanvas Sidebar Widget Area.