25th Golden Drum Festival, one of the Europe’s highest-rated creative competitions, have invited MSL to be the festival’s exclusive PR partner for the third year in a row.
MSL’s network of agencies will be responsible for carrying out comprehensive communications activities on 17 CEE markets – Austria, Bulgaria, Croatia, the Czech Republic, Finland, Greece, Hungary, Italy, Spain, Portugal, Russia, Romania, Serbia, Turkey, Ukraine and the United Kingdom. MSL will cooperate together with partner agencies and local Publicis Groupe offices whilst working on this project. The experience gained from previous editions of the Golden Drum will allow for the even more effective implementation of promotional activities for the festival’s silver jubilee.
Mojca Briščik, President of the Golden Drum Festival and Chief Executive Officer of the Slovenian Advertising Chamber: “We are extremely satisfied with our cooperation with MSL during previous editions of our festival, which is why we decided to continue with it this year as well. We guarantee strategic communications counseling and a full spectrum of possibilities offered by a leading global network agency.”
The last few remaining weeks prior to the festival are a key period for running promotional activities, the effects of which will be regularly reported by the media with the main promotional highlight taking place on the Golden Drum Festival’s opening day. Running media relations and social media communications are just some of the broad promotional activities implemented by MSL for the Golden Drum Festival. “Relying on our experience in supporting previous editions of the festival, we’re responsible for comprehensive media activities and creating and promoting the Golden Drum Festival’s positive image” – says Zofia Bugajna-Kasdepke, Business Development Director MSL CEE and Golden Drum juror.
The Golden Drum Festival inspires the world’s leading creators and allows festival participants to take a fresh look on global issues through the eyes of an artist. It gives them the opportunity to listen to inspiring speeches by outstanding speakers – not just personas from the creative and marketing communications industries, but from many other areas and specializations – internationally recognized artists, musicians, philosophers, business professionals and other specialists who openly share their knowledge, experiences and creativity. The festival has gathered more than 42 000 professionals from over 40 countries and brings together over 900 experts from various industries each and every year.
The 25th edition of the Golden Drum Festival – International Festival of Creativity, organized by the Slovenian Advertising Chamber, will take place between 17-19th October 2018 in Portorož, Slovenia.