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LIA 2015 The NEW Shortlist Revealed

London International Awards (LIA) has today announced the shortlist for the The NEW.

A total of 24 entries were shortlisted in the medium, with United States (6) and the United Kingdom (4) being the nations with the highest number of shortlisted entries.

The NEW was redefined for 2015 and several categories were added to the medium. The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

John Merrifield (Chief Creative Officer of Google Asia-Pacific) was the 2015 Jury President. His jury consisted of Tom Gilmartin, Aden Hepburn, Kelle Jacob, Emad Tahtouh, Cyrus Vantoch-Wood and Faris Yakob.

Winners will be announced on November 10th.

The NEW Shortlist:

Leo Burnett Argentina, Buenos Aires – Samsung Corporate, “Safety-Truck” – The NEW, Brand Experience

Ogilvy Brasil, São Paulo – Soccer Team “Security Moms” – The NEW, Brand Content

Marcel, Paris – Marc Dorcel, “#HandsOff” – The NEW, Brand Experience
McCann, Clichy – L’Oréal Paris “Make Up Genius apps” – The NEW, Brand Technology
ROSAPARK, Paris – Thalys High-Speed Rail Travel Network “Sounds of the City” – The NEW, Media Innovation

Grabarz & Partner, Hamburg – EXIT-Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – The NEW, Brand Content
GREY Germany – SoundCloud “The Berlin Wall of Sound” – The NEW, Brand Content
serviceplan, Munich – World Press Photo Annual 2015 “Speaking Images 2015” – The NEW, Technology Development

Dentsu Indonesia, Jakarta – Topli Tissues “Diabetest” – The NEW, IP and/or Licensing

BIRDMAN Inc., Tokyo – Google Android “Android Chorus” – The NEW, Brand Experience

Cheil Worldwide, Seoul – Samsung “Look at Me” – The NEW, Brand Technology

TBWA Group KL, Kuala Lumpur – Eveready Batteries and Torchlights “The Eveready Book of Play” – The NEW, Brand Experience

Kitchen Reklamebyrå, Oslo – Fretex As “The Overweight Baggage Drop” – The NEW, Media Innovation

BBDO Pakistan, Lahore – MoltyFoam “The World’s First BillBed” – The NEW, Media Innovation

J. Walter Thompson, London – Royal Dutch Shell “Shell Morro da Mineira” – The NEW, Brand Experience
McCann London, London – Momondo “ClickTwo Travel” – The NEW, Media Innovation
OgilvyOne London, London – Animal Rescue Service “Looking For You” – The NEW, Media Innovation
Saatchi & Saatchi, Worldwide – New Directors’ Showcase “25×25” – The NEW, Self-Promotion

AKQA, San Francisco – Jordan Brand “The Last Shot” – The NEW, Brand Experience
Hill Holliday, Boston – Capra “Trailscape” – The NEW, Brand Experience
Leo Burnett Chicago, Chicago – Allstate “Social Savvy Burglar” – The NEW, Brand Content
Ogilvy & Mather – Dove “Choose Beautiful” – The NEW, Brand Content
Ogilvy New York, New York – Coke Zero “Drinkable Advertising” – The NEW, Brand Experience
Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – The NEW, Media Innovation

To find out more about LIA, visit //

London and New York / Bucuresti, 20.10.2015

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