London International Awards (LIA) has announced the shortlist for the Print, Poster & Billboard media.
The final individual shortlist tallies – Billboard 19, Poster 32 and Print 61.
Among the recognized work, numerous campaigns stand out for their continuous appearances. Prolam Y&R Chile’s campaign for UNICEF, BBDO Proximity Malaysia’s KFC series and Ogilvy & Mather UK’s flag campaign for the 28 Too Many effort all have large presences on the Poster and Print shortlists. Meanwhile, executions for the Thalys Railway Network, Snickers and Yaocho Bars, by Rosapark in Paris, Ogilvy & Mather Japan GK in Tokyo and BBDO New York respectively, turn up multiple times on the Billboard shortlist.
Judging the category were Jury President Matt Eastwood (Worldwide CCO of J. Walter Thompson), Eugene Cheong, Karolina Galácz, Joe Johnson, Hadas Liwer, Melvin Mangada, Pedro Prado, Dörte Spengler-Ahrens, Justin Tindall, Ben Welsh and Fadi Yaish.
Winners will be announced on November 10th.
Billboard Shortlist:
ARGENTINA
Leo Burnett Argentina, Buenos Aires – Samsung “Safety Truck” – Billboard, Innovative Use of Billboard
Leo Burnett Argentina, Buenos Aires – Samsung “Safety Truck” – Billboard, Corporate Image
AUSTRALIA
Clemenger BBDO, Sydney – Keep Australia Fishing “The Underwater Billboard” – Billboard, Innovative Use of Billboard
GPY&R Melbourne, Melbourne – Farm Pride “The Billboard with Nothing to Hide” – Billboard, Foods
Leo Burnett Melbourne, Melbourne – Crikey.com.au “Set In Stone” – Billboard, Media Promotion
FRANCE
ROSAPARK, Paris – Thalys High-Speed Rail Travel Network “Sounds of the City” – Billboard, Innovative Use of Billboard
ROSAPARK, Paris – Thalys High-Speed Rail Travel Network “Sounds of the City Campaign – Paris; Amsterdam; Brussels” – Billboard, Consumer Campaign
ROSAPARK, Paris – Thalys High-Speed Rail Travel Network “Sounds of the City Campaign – Paris; Amsterdam; Brussels” – Billboard, Art Direction Campaign
GERMANY
Ogilvy Germany, Frankfurt – Powerade “Workout Billboards” – Billboard, Innovative Use of Billboard
thjnk, Hamburg – IKEA “Bed; Wardrobe; Shelf” – Billboard, Consumer Campaign
JAPAN
Ogilvy & Mather Japan GK, Tokyo – The Fujisan Club “Junk; Hubcaps; Plastic; Tires” – Billboard, Public Service/Social Welfare Campaign
Ogilvy & Mather Japan GK, Tokyo – Yaocho Bars “Sleeping Drunks Billboard” – Billboard, Corporate Image
Ogilvy & Mather Japan GK, Tokyo – Yaocho Bars “Sleeping Drunks Billboard” – Billboard, Innovative Use of Billboard
KOREA
INNOCEAN Worldwide, Seoul – Hyundai “A Message to Space” – Billboard, Innovative Use of Billboard
SWEDEN
Forsman & Bodenfors, Gothenburg – United Nations World Food Programme “805 Million Names” – Billboard, Innovative Use of Billboard
TURKEY
Concept, Istanbul – Amnesty International Turkey “Typography of Censorship” – Billboard, Use of Typography
UNITED STATES
BBDO New York, New York – Lowe’s “Live Vines” – Billboard, Innovative Use of Billboard
BBDO New York, New York – Snickers “Marcia Gets Hungry” – Billboard, Confections/Snacks
BBDO New York, New York – Snickers “Marcia Gets Hungry” – Billboard, Innovative Use of Billboard
Poster Shortlist:
BRAZIL
F/Nazca Saatchi & Saatchi, São Paulo – Nissin “Celebrating 50 Years in Brazil Campaign – 1940 The Second War; 1948 The Origins; 1958 The Revolution; 1965 The Arrival; 1971 The Evolution” – Poster, Use of Illustration Campaign
J. Walter Thompson, São Paulo – Alcoholics Anonymous “Stair” – Poster, Use of Illustration
Ogilvy Brasil, São Paulo – GIV “HIV Positive Poster” – Poster, Public Service/Social Welfare
CANADA
J. Walter Thompson Canada, Toronto – Alzheimer Society for Toronto “Music for Memory Project Poster Campaign” – Poster, Use of Illustration Campaign
CHILE
Prolam Y&R Chile, Santiago – Dos en Uno “Bees” – Poster, Confections/Snacks
Prolam Y&R Chile, Santiago – Dos en Uno “Parrot; Rake; Bees” – Poster, Consumer Campaign
Prolam Y&R Chile, Santiago – UNICEF “Fatty; Nerd; Weak” – Poster, Use of Photography Campaign
Prolam Y&R Chile, Santiago – UNICEF “Fatty; Nerd; Weak” – Poster, Public Service/Social Welfare Campaign
Prolam Y&R Chile, Santiago – UNICEF “Nerd” – Poster, Public Service/Social Welfare
GERMANY
Ogilvy Germany, Frankfurt – Powerade “Workout Billboards” – Poster, Innovative Use of Poster
INDIA
McCann Worldgroup India, Mumbai – Dish TV “Sofa” – Poster, Media Promotion
McCann Worldgroup India, Mumbai – Dish TV “Sofa; Puddle; Basement” – Poster, Consumer Campaign
JAPAN
Ogilvy & Mather Japan GK, Tokyo – The Fujisan Club “Mt. Fuji Rubbish Billboards” – Poster, Innovative Use of Poster
MALAYSIA
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Burger; Drumstick; French Fries” – Poster, Use of Illustration Campaign
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Burger; Drumstick; French Fries” – Poster, Art Direction Campaign
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Burger; Drumstick; French Fries” – Poster, Consumer Campaign
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Drumstick” – Poster, Retail
SWEDEN
M&C Saatchi Stockholm, Stockholm – Norwegian Airlines “The Flag of Flags” – Poster, Travel
THAILAND
BBDO Proximity Thailand, Bangkok – Air Asia “Beach” – Poster, Travel
BBDO Proximity Thailand, Bangkok – Air Asia “Beach; Mountain; Waterfall” – Poster, Consumer Campaign
LOWE Thailand, Bangkok – Tea Plus “Mount Fuji” – Poster, Beverages – Non-Alcoholic
UNITED KINGDOM
Ogilvy & Mather, Canary Wharf – 28 Too Many “UK” – Poster, Public Service/Social Welfare
Ogilvy & Mather, Canary Wharf – 28 Too Many “UK” – Poster, Art Direction
Ogilvy & Mather, Canary Wharf – 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” – Poster, Public Service/Social Welfare Campaign
Ogilvy & Mather, Canary Wharf – 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” – Poster, Art Direction Campaign
Publicis London, London – Depaul UK “There’s Another Side to the Story – Never in a Million Years” – Poster, Public Service/Social Welfare
Publicis London, London – Depaul UK “There’s Another Side to the Story – Struggle to Sleep” – Poster, Public Service/Social Welfare
Publicis London, London – Depaul UK “There’s Another Side to the Story Campaign – No Way in the World; Never in a Million Years; Struggle to Sleep” – Poster, Public Service/Social Welfare Campaign
Publicis London, London – Depaul UK “There’s Another Side to the Story Campaign – No Way in the World; Never in a Million Years; Struggle to Sleep” – Poster, Use of Copywriting Campaign
UNITED STATES
BBDO New York, New York – Lowe’s “Live Vines” – Poster, Innovative Use of Poster
BBDO New York, New York – The Art of Shaving “Barber Spa Campaign” – Poster, Consumer Campaign
the community, Miami – The Buenos Aires Public Bike System “Bike 24 Hours Campaign – Dog; Baby; Squirrel” – Poster, Use of Illustration Campaign
Print Shortlist:
BRAZIL
AlmapBBDO, São Paulo – Volkswagen 4-Zone Temperature Control “Grandma; Broke Up; Move Out” – Print, Consumer Campaign
Leo Burnett Tailor Made, São Paulo – CVV (Emotional Support Hotline) “Toast; Party; Weekend with the Family” – Print, Use of Copywriting Campaign
CANADA
DDB Canada, Vancouver – Netflix “Ghostbusters” – Print, Entertainment
DDB Canada, Vancouver – Netflix “Life of Pi” – Print, Entertainment
DDB Canada, Vancouver – Netflix “Orange is the New Black; House of Cards; Arrested Development; Fargo; Life of Pi; Ghostbusters” – Print, Consumer Campaign
CHILE
Prolam Y&R Chile, Santiago – Dos en Uno “Bees” – Print, Confections/Snacks
Prolam Y&R Chile, Santiago – Dos en Uno “Parrot; Rake; Bees” – Print, Consumer Campaign
Prolam Y&R Chile, Santiago – UNICEF “Fatty” – Print, Public Service/Social Welfare
Prolam Y&R Chile, Santiago – UNICEF “Fatty; Nerd; Weak” – Print, Public Service/Social Welfare Campaign
Prolam Y&R Chile, Santiago – UNICEF “Nerd” – Print, Public Service/Social Welfare
Prolam Y&R Chile, Santiago – UNICEF “Nerd; Weak; Fatty” – Print, Use of Photography Campaign
Prolam Y&R Chile, Santiago – UNICEF “Weak” – Print, Public Service/Social Welfare
Prolam Y&R Chile, Santiago – X-Sense “Fighter” – Print, Cosmetics/Toiletries/Pharmaceuticals
Prolam Y&R Chile, Santiago – X-Sense “Rockstar” – Print, Cosmetics/Toiletries/Pharmaceuticals
Prolam Y&R Chile, Santiago – X-Sense “Rockstar; Sailor; Fighter” – Print, Consumer Campaign
Prolam Y&R Chile, Santiago – X-Sense “Sailor” – Print, Cosmetics/Toiletries/Pharmaceuticals
CHINA
Grey Group China Beijing, Beijing – Beijing Subway “Firemen” – Print, Travel
Grey Group China Beijing, Beijing – Beijing Subway “Paramedics” – Print, Travel
GERMANY
Ogilvy Germany, Frankfurt – Coca-Cola “Icon of the Century” – Print, Beverages – Non-Alcoholic
Ogilvy Germany, Frankfurt – Coca-Cola “Icon of the Century” – Print, Use of Typography
Ogilvy Germany, Frankfurt – Coca-Cola “Icon of the Century” – Print, Art Direction
HUNGARY
Y&R Budapest, Budapest – Lego “Clean Water” – Print, Recreational
Y&R Budapest, Budapest – Lego “Virus” – Print, Recreational
INDIA
McCann Worldgroup India, Mumbai – Dabur Gastrina “Flugelhorn” – Print, Cosmetics/Toiletries/Pharmaceuticals
McCann Worldgroup India, Mumbai – Dish TV “Basement” – Print, Media Promotion
McCann Worldgroup India, Mumbai – Dish TV “Puddle” – Print, Media Promotion
McCann Worldgroup India, Mumbai – Dish TV “Sofa” – Print, Media Promotion
McCann Worldgroup India, Mumbai – Dish TV “Sofa; Puddle; Basement” – Print, Consumer Campaign
ITALY
J. Walter Thompson Italia, Milan – Samsung NX 3000 Mini Camera “Workers; Kiss” – Print, Consumer Campaign
MALAYSIA
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Burger; Drumstick; French Fries” – Print, Use of Illustration Campaign
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Burger; Drumstick; French Fries” – Print, Art Direction Campaign
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Burger; Drumstick; French Fries” – Print, Consumer Campaign
BBDO Proximity Malaysia, Kuala Lumpur – KFC Brand “Drumstick” – Print, Retail
MEXICO
Havas WorldWide Vale, México City – Airwick “Flower Dog” – Print, Household Products
NEW ZEALAND
Colenso BBDO, Auckland – Breast Cream “A Cream That Gives You Wrinkles” – Print, Cosmetics/Toiletries/Pharmaceuticals
SRI LANKA
TBWA\Sri Lanka, Colombo – Ceylon Today & Maubima National Newspapers “Big Respect” – Print, Direct Marketing – Consumer
SWEDEN
M&C Saatchi Stockholm, Stockholm – Norwegian Airlines “The Flag of Flags” – Print, Travel
SWITZERLAND
Leo Burnett Schweiz, Zürich – Samsung NX Mini Camera “Self-Portraits Campaign – Van Gogh; Kahlo; Dürer” – Print, Use of Photography Campaign
Saatchi & Saatchi Switzerland, Geneva – Vangardist Magazine “The HIV+ Issue” – Print, Media Promotion
THAILAND
BBDO Proximity Thailand, Bangkok – Air Asia “Beach” – Print, Travel
BBDO Proximity Thailand, Bangkok – Air Asia “Beach; Mountain; Waterfall” – Print, Consumer Campaign
BBDO Proximity Thailand, Bangkok – Air Asia “Mountain” – Print, Travel
LOWE Thailand, Bangkok – Tea Plus “Mount Fuji” – Print, Art Direction
LOWE Thailand, Bangkok – Tea Plus “Mount Fuji” – Print, Beverages – Non-Alcoholic
UNITED ARAB EMIRATES
IMPACT BBDO Dubai, Dubai – Mercedes-Benz “Rats” – Print, Automotive
IMPACT BBDO Dubai, Dubai – Mercedes-Benz “Rats; Foxes; Shepherd Dogs” – Print, Consumer Campaign
Leo Burnett Dubai, Dubai – McDonald’s “Day and Night Campaign – Alley; Square; Street” – Print, Art Direction Campaign
UNITED KINGDOM
adamandeveDDB, London – Harvey Nichols “Tidings of Joy; Christmas Time; Good Will To All Men” – Print, Use of Copywriting Campaign
ais London, London – Harrison’s Fund “I Wish My Son Was a Dog” – Print, Use of Copywriting
Leo Burnett London, London – Karma Nirvana “Suffocation” – Print, Public Service/Social Welfare
Leo Burnett London, London – Karma Nirvana “Suffocation” – Print, Art Direction
Ogilvy & Mather, London – 28 Too Many “UK” – Print, Art Direction
Ogilvy & Mather, London – 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” – Print, Public Service/Social Welfare Campaign
Ogilvy & Mather, London – 28 Too Many “UK; Sweden; Netherlands; Germany; Italy; Scotland” – Print, Art Direction Campaign
UNITED STATES
McCann New York, New York – Evolve “Swords” – Print, Public Service/Social Welfare
the community, Miami – Buenos Aires Blood Donation “You Give More Than Just Blood – Andy Warhol” – Print, Public Service/Social Welfare
the community, Miami – Buenos Aires Blood Donation “You Give More Than Just Blood – George Lucas” – Print, Public Service/Social Welfare
the community, Miami – Buenos Aires Blood Donation “You Give More Than Just Blood – Stephen King” – Print, Public Service/Social Welfare
Y&R New York, New York – Land Rover USA “Elephant” – Print, Art Direction
Y&R New York, New York – Land Rover USA “Frog” – Print, Corporate Image
Y&R New York, New York – Land Rover USA “Hyena; Frog; Ape; Elephant” – Print, Consumer Campaign
To find out more about LIA, visit //www.liaawards.com/.
