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LIA 2015 Non-Traditional Shortlist Revealed

62 entrants shortlisted – Brazil leads the way with 10

London International Awards (LIA) has today announced the shortlist for Non-Traditional.

There are 62 shortlisted entries in the medium. Brazil leads the way with 10 entries featured on the final shortlist, followed by the United States (9), France (8), Australia (7) and Germany (6).

The Leo Burnett network accumulated a total of 19 shortlisted entries across its Beirut, Buenos Aires, Chicago, Saint-Denis, Istanbul, London, Melbourne and São Paulo offices.

Presiding over this year’s jury was Mark Tutssel (Global Chief Creative Officer or Leo Burnett Worldwide). Joining him on the jury was Jérémie Bottiau, Mark Harricks, Ted Lim, Steve Mykolyn, Malcom Poynton, Juan Carlos Ortiz and Jureeporn Thaidumrong.

Winners will be announced on 10th November.

Non-Traditional Shortlist:

ARGENTINA
Leo Burnett Argentina, Buenos Aires – Samsung “Safety-Truck” – Non-Traditional, Corporate Image
Leo Burnett Argentina, Buenos Aires – Samsung “Safety-Truck” – Non-Traditional, Experiential

AUSTRALIA
Clemenger BBDO, Sydney – Keep Australia Fishing “The Underwater Billboard” – Non-Traditional, Guerrilla Marketing
George Patteson Y&R Brisbane, Brisbane – Melanoma Prevention “Melanoma Likes Me” – Non-Traditional, Guerrilla Marketing
George Patteson Y&R Brisbane, Brisbane – Melanoma Prevention “Melanoma Likes Me” – Non-Traditional, Public Service/Social Welfare
GYP&R Melbourne, Melbourne – Public Transport Victoria/Ladder “Donation Posters” – Non-Traditional, Interactive Installations
Leo Burnett Melbourne, Melbourne – Crikey.com.au “Set In Stone” –
Non-Traditional, Media Promotion
Leo Burnett Melbourne, Melbourne – SPC “#MyFamilyCan” – Non-Traditional, Foods
M&C Saatchi, Sydney – Blue Ball Foundation “Game of Balls” – Non-Traditional, Branded Content

BRAZIL
FCB Brasil, São Paulo – BDF Nivea Brasil “Nivea Doll” – Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals
Leo Burnett Tailor Made, São Paulo – Clube Sangue Bom (Good Blood Club) “Solidarity Queue” – Non-Traditional, Media Promotion
Leo Burnett Tailor Made, São Paulo – Clube Sangue Bom (Good Blood Club) “Solidarity Queue” – Non-Traditional, Public Service/Social Welfare
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Experiential
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Interactive Installations
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Direct Marketing
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Live Events – Beyond Advertising
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Guerrilla Marketing
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Experiential
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Public Service/Social Welfare

CANADA
Rethink Canada, – Uber “Uber Safe” – Non-Traditional, Direct Marketing
Rethink Canada, – Uber “Uber Safe” – Non-Traditional, Interactive Installations

CHINA
FRED & FARID Shanghai, Shanghai – The North Face “Great Warm Up Cup” – Non-Traditional, Direct Marketing
FRED & FARID Shanghai, Shanghai – The North Face “Great Warm Up Cup” – Non-Traditional, Apparel

FRANCE
Leo Burnett France, Saint-Denis – Atlantic Group / Connected Heaters “37 Days” – Non-Traditional, Branded Content
Leo Burnett France, Saint-Denis – Atlantic Group / Connected Heaters “37 Days” – Non-Traditional, Home Furnishings/Appliances
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” –
Non-Traditional, Live Events – Beyond Advertising
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” –
Non-Traditional, Experiential
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” –
Non-Traditional, Public Service/Social Welfare
Marcel, Paris – Intermarché “The Freshest Orange Juice Brand” – Non-Traditional, Retail
Marcel, Paris – Intermarché “The Freshest Orange Juice Brand” – Non-Traditional, Experiential
McCann, Paris – L’Oréal Paris “Makeup Genius” – Non-Traditional, Experiential

GERMANY
BBDO Group Germany, Berlin – smart “The MONSTER-smart Launch” –
Non-Traditional, Automotive
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Public Service/Social Welfare
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Live Events – Beyond Advertising
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Guerrilla Marketing
GREY Germany, Berlin – SoundCloud “The Berlin Wall of Sound” – Non-Traditional, Web Services
GREY Germany, Berlin – SoundCloud “The Berlin Wall of Sound” – Non-Traditional, Branded Content

HONG KONG
Cheil, Hong Kong – Save The Children “’Missing Child’ Lock Screens” –
Non-Traditional, Public Service/Social Welfare

ITALY
Dinamo Istanbul / Casta Diva Group, Milan – Samsung Duyan Eller “Hearing Hands” – Non-Traditional, Live Events – Beyond Advertising

JAPAN
Ogilvy & Mather Japan GK, Tokyo – Yaocho Bars “Sleeping Drunks Billboard” – Non-Traditional, Guerrilla Marketing

KOREA
KT, Seoul – olleh “The Life Saving TV Project” – Non-Traditional, Direct Marketing

LEBANON
Leo Burnett, Beirut – KAFA “Vote for Us, We’ll Vote for You” – Non-Traditional, Guerrilla Marketing

NEW ZEALAND
Colenso BBDO, Auckland – Breast Cancer Awareness “Breast Cream” –
Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals
Colenso BBDO, Auckland – Volkswagen “Reduce Speed Dial” – Non-Traditional, Automotive

SPAIN
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Non-Traditional, Live Events – Beyond Advertising
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Non-Traditional, Experiential
McCann Madrid, Madrid – Campofrío “Ashes” – Non-Traditional, Guerrilla Marketing
Del Campo Saatchi & Saatchi Madrid, Madrid – Islazul “A Discount to Your Misfortune” – Non-Traditional, Retail

SWEDEN
Åkestam Holst, Stockholm – The Swedish Peace and Arbitration Society “Singing Sailor” – Non-Traditional, Public Service/Social Welfare
Forsman & Bodenfors, Gothenburg – World Food Program “805 Million Names” – Non-Traditional, Public Service/Social Welfare

TURKEY
Leo Burnett Istanbul, Istanbul – www.duyaneller.com “Hearing Hands” –
Non-Traditional, Web Services

UNITED KINGDOM
Engine, London – National Blood Week “Missing Type” – Non-Traditional, Guerrilla Marketing
Leo Burnett London, London – Karma Nirvana “Suffocation” – Non-Traditional, Direct Marketing

UNITED STATES
AKQA, San Francisco – Jordan “The Last Shot” – Non-Traditional, Interactive Installations
CP+B, Boulder – Fruit of the Loom “Plastique” – Non-Traditional, Branded Content
DAVID, Miami – Burger King “Proud Whopper” – Non-Traditional, Retail
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” –
Non-Traditional, Retail
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” –
Non-Traditional, Direct Marketing
Leo Burnett Chicago, Chicago – Allstate “Skip Punishment” – Non-Traditional, Branded Content
Leo Burnett Chicago, Chicago – Allstate “Social Savvy Burglar” – Non-Traditional, Live Events – Beyond Advertising
R/GA, New York – Ad Council “Love Has No Labels” – Non-Traditional, Experiential
R/GA, New York – Ad Council “Love Has No Labels” – Non-Traditional, Public Service/Social Welfare

To find out more about LIA, visit //www.liaawards.com/.

London and New York / Bucuresti, 22.10.2015

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