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LIA 2015 Digital Shortlist Revealed

London International Awards (LIA) has announced the shortlist for Digital.

A total of 116 entries have been shortlisted within the medium, with the United States dominating the field with 38 shortlisted entries.

Germany follows with 18 overall.

Chairing the Digital judging this year was Ronald Ng (Chief Creative Officer NA, DigitasLBi). Joining Ng on the jury were Daniel Bonner, Brent Choi, Mike Farr, Elke Klinkhammer, Jason Musante and Andreas Ullenius.

R/GA is the most successful network in Digital this year having 17 shortlisted entries.

Winners will be announced on November 10th.

Digital Shortlist:

AUSTRALIA
BWM Dentsu, Sydney – SurfAid.org “Surfify” – Digital, Public Service/Social Welfare
George Patterson Y&R Brisbane, Brisbane – Melanoma Patients Australia “Melanoma Likes Me” – Digital, Public Service/Social Welfare
George Patterson Y&R Brisbane, Brisbane – Melanoma Patients Australia “Melanoma Likes Me” – Digital, Use of Social Media
Havas Worldwide, Sydney – Virgin Mobile Australia “#mealforameal” – Digital, Utilities
Havas Worldwide, Sydney – Virgin Mobile Australia “#mealforameal” – Digital, Use of Social Media

BRAZIL
FCB Brasil, São Paulo – Hewlett-Packard Brasil “Print for Help” –
Digital, Innovative Use of Digital
FCB Brasil, São Paulo – Hewlett-Packard Brasil “Print for Help” –
Digital, Corporate Image
GREY Brasil, – Aruba Tourism Authority “Aruba Image Bank” –
Digital, Travel
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi Fi” – Digital, Innovative Use of Digital
Publicis Brasil, São Paulo – The Voice “Skip Ad Festival” – Digital, Innovative Use of Digital

CANADA
J. Walter Thompson Canada, Toronto – Toronto PFLAG “Raise the Pride” – Digital, Public Service/Social Welfare
J. Walter Thompson Canada, Toronto – Toronto PFLAG “Raise the Pride” – Digital, Innovative Use of Digital
Leo Burnett Toronto, Toronto – IKEA “#ShareTheBathroom” – Digital, Banners
Leo Burnett Toronto, Toronto – IKEA “Quick & Easy Banners” – Digital, Banners

CHINA
OgilvyOne Beijing, Beijing – Volkswagen “Bug Configurator” – Digital, Animation/Motion Graphics

COLOMBIA
Sancho BBDO, Bogotá – Exito Foundation / Food Bank “Aid to Cart” – Digital, Innovative Use of Digital
Sancho BBDO, Bogotá – Exito Foundation / Food Bank “Aid to Cart” – Digital, Public Service/Social Welfare
Sancho BBDO, Bogotá – Exito Foundation / Food Bank “Aid to Cart” – Digital, E-Commerce

FRANCE
BETC Paris, Paris – CANAL+ “Being the Bear” – Digital, Media Promotion
BETC Paris, Paris – CANAL+ “The Interactive Form” – Digital, Media Promotion
BETC Paris, Paris – D&AD “The Ad Filter” – Digital, Corporate Image
FRED & FARID PARIS, Paris – GOV “Keep Democracy Alive” – Digital, Use of Social Media
Marcel, Paris – Marc Dorcel “#HandsOff” – Digital, Navigation/Interactivity
Marcel, Paris – Marc Dorcel “#HandsOff” – Digital, Web Services
McCann, Paris – L’Oréal Paris “Make Up Genius” – Digital, Apps

GERMANY
denkwerk, Cologne – denkwerk “Teye” – Digital, Visual Design
Grabarz & Partner, Hamburg – EXIT-Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Digital, Viral
Grabarz & Partner, Hamburg – EXIT-Deutschland – Nazis Against Nazis – Germany´s Most Involuntary Charity Walk campaign – “The Viral Film”, “The Website” – Digital, Public Service/Social Welfare Campaign
GREY Germany, Düsseldorf – Germanwings “Corridor Targeting” – Digital, Innovative Use of Digital
GREY Germany, Düsseldorf – Germanwings “Corridor Targeting” – Digital, Banners
GREY Germany – SoundCloud “The Berlin Wall of Sound” – Digital, Innovative Use of Digital
GREY Germany – SoundCloud “The Berlin Wall of Sound” – Digital, Microsites
GREY Germany – SoundCloud “The Berlin Wall of Sound” – Digital, Branded Content
Heye, Munich – Mammut “#Project 360” – Digital, Microsites
Heye, Munich – Mammut “#Project 360” – Digital, Branded Content
Kolle Rebbe, Hamburg – Google “Go Global” – Digital, Business-to-Business
Ogilvy Germany, Frankfurt – Media Markt “Rabbit Race” – Digital, Retail
serviceplan, Munich – Epiphone Les Paul Björn Gelotte Signature Edition “The Les Paul Skill Check” – Digital, Mobile Advertising
serviceplan, Munich – Epiphone Les Paul Björn Gelotte Signature Edition “The Les Paul Skill Check” – Digital, Innovative Use of Digital
serviceplan, Munich – German Bar Association “The Guy Who Cut Everything in Half” – Digital, Viral
serviceplan, Munich – German Bar Association “The Guy Who Cut Everything in Half” – Digital, Use of Social Media
serviceplan, Munich – German Bar Association “The Guy Who Cut Everything in Half” – Digital, Banking/Financial/Insurance
serviceplan, Munich – Sky Go “Sky Sqreening” – Digital, Innovative Use of Digital

ITALY
Leo Burnett Milan, Milan – Always Feminine Care “BackMeApp” – Digital, Cosmetics/Toiletries/Pharmaceuticals
Leo Burnett Milan, Milan – Always Feminine Care “BackMeApp” – Digital, Apps

JAPAN
Hakuhodo Kettle, Tokyo – The University of Tsukuba’s Special Needs-Schools “Eye Play the Piano” – Digital, Public Service/Social Welfare
Hakuhodo Kettle, Tokyo – The University of Tsukuba’s Special Needs-Schools “Eye Play the Piano” – Digital, Innovative Use of Digital
Tokyu Agency, Tokyo – DoCoMo LTE “3 Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling” – Digital, Weird Wonderful Work
Tokyu Agency, Tokyo – DoCoMo LTE – “3 Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling” – Digital, Campaign
Tokyu Agency, Tokyo – DoCoMo LTE “3 Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling” – Digital, Viral

KOREA
Cheil Worldwide, Seoul – Samsung “Look at Me” – Digital, Electronic Equipment
Cheil Worldwide, Seoul – Samsung “Look at Me” – Digital, Apps
Cheil Worldwide, Seoul – Samsung “Look at Me” – Digital, Innovative Use of Digital
INNOCEAN Worldwide, Seoul – Hyundai “A Message to Space” – Digital, Branded Content

NEW ZEALAND
Colenso BBDO, Auckland – Pedigree “Found” – Digital, Innovative Use of Digital

PANAMA
P4 Ogilvy & Mather, Panama – Telemetro Reporta “The Tweeting Pothole” – Digital, Use of Social Media
P4 Ogilvy & Mather, Panama – Telemetro Reporta “The Tweeting Pothole” – Digital, Media Promotion
P4 Ogilvy & Mather, Panama – Telemetro Reporta “The Tweeting Pothole” – Digital, Innovative Use of Digital

SPAIN
Cheil Spain, Madrid – WWF “Animal Copyrights” – Digital, Public Service/Social Welfare
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Digital, Public Service/Social Welfare
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Digital, Innovative Use of Digital

SWEDEN
Åkestam Holst, Stockholm – Audi quattro “The Swedish Snow Rescuers” – Digital, Apps
Åkestam Holst, Stockholm – Audi quattro “The Swedish Snow Rescuers” – Digital, Automotive
Åkestam Holst, Stockholm – The Swedish Peace and Arbitration Society “Singing Sailor” – Digital, Weird Wonderful Work
Forsman & Bodenfors, Gothenburg – World Food Programme “805 Million Names” – Digital, Viral

THAILAND
BBDO Proximity Thailand, Bangkok – Samsung “Samsung Memory Recaller” – Digital, Innovative Use of Digital
BBDO Proximity Thailand, Bangkok – Samsung “Samsung Memory Recaller” – Digital, Apps
THE NETHERLANDS
JWT Amsterdam, Amsterdam – ELAN Languages “ELAN Taste the Translation” – Digital, Web Services

TURKEY
Y&R Team Red Istanbul, Istanbul – Vodafone Red Light Application “Between Us” – Digital, Public Service/Social Welfare
Y&R Team Red Istanbul, Istanbul – Vodafone Red Light Application “Between Us” – Digital, Utilities

UNITED KINGDOM
McCann London, London – Momondo “ClickTwo Travel” – Digital, Travel
Publicis London, London – Depaul UK “Spot 4 Sale” – Digital, Public Service/Social Welfare
R/GA London, London – Heineken “Heineken @WhereNext” – Digital, Use of Social Media
R/GA London, London – Heineken “Heineken @WhereNext” – Digital, Navigation/Interactivity
R/GA London, London – Heineken “Heineken @WhereNext” – Digital, Beverages – Alcoholic
R/GA London, London – Turkcell “Turkcell Healthmetre” – Digital, Apps
RKCR/Y&R, London – Royal British Legion “Every Man Remembered” – Digital, Public Service/Social Welfare Campaign
Stinkdigital, London – Honda “The Other Side” – Digital, Innovative Use of Digital

UNITED STATES
180LA, Santa Monica – Expedia “#ThrowMeBack” – Digital, Travel
AKQA, San Francisco – Jordan Brand “The Last Shot” – Digital, Innovative Use of Digital
BBDO New York, New York – American Red Cross & Bitly “Hope.ly” – Digital, Banners
BBDO New York, New York – Autism Speaks “The MSSNG Project” – Digital, Visual Design
BBDO New York, New York – Foot Locker “HORSE with Harden” – Digital, Use of Social Media
BBDO New York, New York – Foot Locker “HORSE with Harden” – Digital, Retail
BBDO New York, New York – Foot Locker “HORSE with Harden” – Digital, Branded Content
CP+B, Boulder – Domino’s “Emoji Ordering” – Digital, Use of Social Media
CP+B, Boulder – Domino’s “Emoji Ordering” – Digital, Innovative Use of Digital
DDB Chicago, Chicago – McDonald’s “Lovin’ the Super Bowl” – Digital, Use of Social Media
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” – Digital, Use of Social Media
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” – Digital, Retail
Droga5, New York – Newcastle “Newcastle Band of Brands” – Digital, Campaign
Droga5, New York – Under Armour Women’s Apparel “Gisele Bündchen – I Will What I Want Online Film and Web Experience” – Digital, Campaign
Droga5, New York – Women’s Apparel “Gisele Bündchen – I Will What I Want” – Digital, Use of Social Media
Havas Worldwide New York, New York – Dos Equis “Things Get More Interesting When You Wear a Mask – Oculus Rift” – Digital, Innovative Use of Digital
Ogilvy New York, New York – IBM “Play!” – Digital, Use of Social Media
Ogilvy New York, New York – IBM “US Open Sessions” – Digital, Animation/Motion Graphics
Publicis Kaplan Thaler, New York – Doctors of the World “More Than a Costume” – Digital, Public Service/Social Welfare
R/GA, New York – Ad Council “Love Has No Labels” – Digital, Viral
R/GA, New York – Ad Council “Love Has No Labels” – Digital, Public
Service/Social Welfare
R/GA, New York – Ad Council “Love Has No Labels – YouTube Viral Film; TVC; Website; Live Event/Stunt” – Digital, Public Service/Social Welfare Campaign
R/GA, New York – Alvio – Digital, Apps
R/GA, New York – Alvio – Digital, Innovative Use of Digital
R/GA, New York – BioRanger – Digital, Innovative Use of Digital
R/GA, New York – Equinox “The Pursuit by Equinox” – Digital, Retail
R/GA, New York – Equinox “The Pursuit by Equinox” – Digital, Visual
Design
R/GA, New York – Equinox “The Pursuit by Equinox” – Digital, Innovative Use of Digital
R/GA, New York – Hammerhead Navigation “Hammerhead” – Digital, Navigation/Interactivity
R/GA, New York – LISNR – Digital, Innovative Use of Digital
R/GA, New York – Owlet – Digital, Innovative Use of Digital
R/GA, New York – Samsung “Samsung Holiday Dreams” – Digital, Animation/Motion Graphics
Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – Digital, Innovative Use of Digital
Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – Digital, Use of Social Media
Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – Digital, Automotive
Razorfish New York, New York – Spotify “Spotify Year in Music” – Digital, Microsites
VML, Kansas City – Tennessee Department of Tourist Development “One Minute Vacation” – Digital, Banners
Y&R New York, New York – Land Rover USA “The Vanishing Game” – Digital, Branded Content

To find out more about LIA, visit //www.liaawards.com.

London and New York / Bucuresti, 21.10.2015

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