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INTERCONTINENTAL ADVERTISING CUP 2008

THE GRAND CUP:
02S05 La Clave Reserva (campaign)
Freixenet
JWT Spain
Cava Freixenet Carta Nevada

Group: BEST OF PRODUCT AND SERVICES

Categories:

01 – BEST OF FOOD
01A12 Non-blinking Woman (film)
Carré de Chocolat
Dentsu Inc Tokyo
MORINAGA & Co Ltd

02 – BEST OF BEVERAGES
02S05 La Clave Reserva (campaign)
Freixenet
JWT Spain
Cava Freixenet Carta Nevada

03 – BEST OF HEALTH AND PERSONAL CARE
03S10 Onovalov’s Statue (campaign)
Spectab
CHANGE INTEGRATED
Jelfa SA

04 – BEST OF SPORTS
04I01 Impossible Is Nothing – Where Sport Meets Art (media innovation)
Sportswear
180 Amsterdam (180 TBWA)
Adidas International

05 – BEST OF FASHION AND COSMETICS
05E08 Uniqlock (interactive)
Uniqlo
Projector Inc
Uniqlo Co Ltd

06 – BEST OF LUXURY GOODS
NO CUP WINNER!

07 – BEST OF CARS
07E06 MINI Clubman. The other testdrive. (interactive)
BMW AG
INTERONE WORLDWIDE GMBH
Interone, BBDO ComLab

08 – BEST OF OTHER VEHICLES AND ACCESSORIES
NO CUP WINNER!

09 – BEST OF ELECTRONICS
09A01 Lumix Battle (film)
Panasonic Lumix Digital Camera
Publicis Thailand
Panasonic

10 – BEST OF TRAVEL, TOURISM AND TRANSPORT
NO CUP WINNER!

11- BEST OF RETAIL
11S02 Family Secret/Lovers/Retire/Fortune (campaign)
HomePro Sale
BBDO Bangkok Ltd
Home Product Co Ltd

12 – BEST OF HOUSEHOLD PRODUCTS & MAINTENANCE
12B01 Sad Christmas (radio)
Vanish
EURO RSCG PRAGUE
Reckitt Benckiser

13 – BEST OF HOUSEHOLD AND BUSINESS APPLIANCES, FURNISHING
NO CUP WINNER!

14 – BEST OF COMMUNICATION MEDIA AND PUBLICATIONS
14S13 Times Of India (campaign)
Times Of India
JWT, India
Bennett Coleman & Co

15 – BEST OF ENTERTAINMENT, RECREATION AND LEISURE
15E02 Cello Challenge (interactive)
Berlin Philharmonic Orchestra
Scholz & Friends Interactive
Berliner Philharmonie GmbH

16 – BEST OF CORPORATE
16E01 Dentsu CR&P School 2007 (interactive)
Dentsu Creative And Planning School
Dentsu Inc
Dentsu Inc

17 – BEST OF FINACIAL
17E03 Crash (interactive)
ITAU Insurance
DDB Brasil
ITAU Insurance

18 – BEST OF PUBLIC AND PRIVATE SERVICES
18A03 Power of Wind (film)
Wind energy
Nordpol+ Hamburg
Epuron / German Ministry for the
Environment

19 – BEST OF SOCIAL ENGAGEMENTS
19A14 Let Us Do It (film)
Fundacion Prodis
Vitruvio Leo Burnett
Fundacion Prodis

Group: BEST OF MEDIA

Categories:

A – BEST OF FILM
18A03 Power of Wind
Wind energy
Nordpol+ Hamburg
Epuron / German Ministry for the
Environment

B – BEST OF RADIO
12B01 Sad Christmas
Vanish
EURO RSCG PRAGUE
Reckitt Benckiser

C – BEST OF PRESS
02C08 Goldstar flow chart (Getting, Going out, Toilet)
Goldstar Beer
MCCANN ERICKSON ISRAEL
Tempo Inc.

D – BEST OF OUTDOOR
15D01 Optical Zoom
Leica VLux 1
Advico Young & Rubicam
Leica Camera AG

E – BEST OF INTERACTIVE
05E08 Uniqlock
Uniqlo
Projector Inc
Uniqlo Co Ltd

F – BEST OF ONE2ONE
07F02 MINI Clubman. The Other Testdrive.
MINI Clubman.
Interone/BBDO ComLab
BMW Group

G – BEST OF PUBLICATIONS
18G01 Fleurop Annual report
Fleurop Interflora
Walker, Zurich
Fleurop Interflora

H – BEST OF INSTALLATION
10H01 Sound of the Squares
The City of Mannheim, Germany
Atelier Markgraph
Stadtmarketing Mannheim GmbH

I – BEST OF MEDIA INNOVATION
09I01 Color Tokyo!
Bravia
HAKUHODO Kettle/HAKUHODO
Sony Marketing Japan Inc

Group: BEST OF ADMAKING

Category:

J – BEST USE OF LOCAL CULTURE
19S14 Tan Hong Ming/Race/Karate (campaign)
Merdeka 2007
Leo Burnett Advertising Sdn Bhd
Petronas National Berhad

K – BEST UNIVERSAL IDEA CREATED IN A LOCAL MARKET
01A12 Non-blinking Woman (film)
Carré de Chocolat
Dentsu Inc Tokyo
MORINAGA & Co Ltd

L – BEST INTEGRATION OF A GLOBAL IDEA INTO A LOCAL CULTURE
NO CUP WINNERS!

M – BEST OF STRATEGY
19A14 Let Us Do It (film)
Fundacion Prodis
Vitruvio Leo Burnett
Fundacion Prodis

N – MOST INSIGHTFUL IDEA
18A03 Power of Wind (film)
Wind energy
Nordpol+ Hamburg
Epuron / German Ministry for the
Environment

O – BEST OF CRAFTING (AWARD FRO AGENCY)
18A03 Power of Wind (film)
Wind energy
Nordpol+ Hamburg
Epuron / German Ministry for the
Environment

P – BEST OF CRAFTING (AWARD FOR PRODUCTION COMAPNY)
02S05 La Clave Reserva (campaign)
Freixenet
JWT Spain
Cava Freixenet Carta Nevada

Q – BEST USE OF TECHNOLOGY
05E08 Uniqlock (interactive)
Uniqlo
Projector Inc
Uniqlo Co Ltd

R – BEST OF DESIGN
05E01 Diesel Style Lounge (interactive)
New collection of the fashion brand Diesel
Neue Digitale GmbH/Berlin
Diesel S.p.A.

S – BEST OF CAMPAIGN
04I01 Impossible Is Nothing – Where Sport Meets Art (media innovation)
Sportswear
180 Amsterdam (180 TBWA)
Adidas International

A SPECIAL AWARD FROM THE JURY:

19A14 Let Us Do It (film)
Fundacion Prodis
Vitruvio Leo Burnett
Fundacion Prodis

Bucuresti, 12.11.2008

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