Honda today confirmed that it would be expanding its premium luxury-performance automobile brand, Acura, into new global growth markets.
Speaking at the Detroit Motor Show (NAIAS), Takanobu Ito, President and CEO of Honda Motor Co., Ltd, announced that the Acura brand would be expanded to some of the world’s growth markets, such as the United Arab Emirates, Saudi Arabia, Russia and Ukraine.
The demand for large, luxury, performance vehicles in these markets perfectly matches the Acura brand attributes.
It is planned to introduce the Acura brand to the United Arab Emirates and Saudi Arabia by the end of 2013 and to Russia and Ukraine in 2014.
There are no plans to expand the Acura brand into European markets.
About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe. For media information and high-resolution photos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com. To view a webcast of the unveiling all three new Acura vehicles from the North America International Auto Show in Detroit, visit //acuranews.com/live/2012naias-acura.
