• Honda’s first quarter registration figures make it one of the fastest growing mainstream car brands in Europe
• Total sales of 49,836 units to the end of March secures 28.1 per cent growth compared to same period in 2015
• Strong demand driven by refreshed Civic and CR-V ranges and the introduction of all-new HR-V and Jazz
• Strong growth rates across main European markets including Italy (+108%), Germany (+41.2%) and Spain (+34.5%)
Following a full refresh of its car range Honda has sprinted out of the blocks in early 2016, making it one of the fastest growing mainstream car brands in Europe.
Honda recorded total sales in EU and EFTA countries of 49,836 units*, an increase of 28.1 per cent compared to 2015. This performance was driven by the reintroduction of the HR-V crossover, delivering 9,631** registrations. Meanwhile, the Jazz supermini saw a 9.3** per cent increase in registrations compared to the same period in 2015.
All five of the main car markets in Europe (UK, Germany, France, Italy and Spain) saw sales increase for the Honda brand. Italy was a particular highlight with an astonishing 108 per cent increase**, driven by demand across the whole Honda car range.
Jean-Marc Streng General Manager Automobile Division, Honda Motor Europe, commented, “This excellent start to the year is testament to how well our new range has met the needs and desires of customers. What is even more encouraging is the high level of demand from customers new to the Honda brand. We start the new fiscal year with a significant customer order bank giving us confidence to reach our aims.”
Official sales figures, March YTD (provided by ACEA)
Honda Europe (excl. Russia, Turkey and Ukraine)
Honda sales by major European market March YTD (Internal Honda registration data)
* Data provided by ACEA (//www.acea.be/uploads/press_releases_files/20160415_PRPC_1603_FINAL.PDF).
** Internal Honda registration data.