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“Honda experience Casa Connessa Tortona” brings connected lifestyle to Milan Design Week 2019

Honda to exhibit for the first time at Milan Design Week

•• The “Honda experience – Casa Connessa Tortona“ will offer visitors a unique insight into the design concept of the Honda e Prototype, Honda’s first battery electric vehicle for Europe
• Honda announces furniture curation of Casa Connessa Tortona by Italian-based Danord
•• Photography exhibition inspired by Honda e Prototype design language also announced, featuring acclaimed Italian photographers

Honda opened the doors on its exhibit at Milan Design Week 2019, the first time the brand has had a significant presence at the world’s largest design exhibition. Honda’s e Prototype, fresh from its world premiere at 2019 Geneva Motor Show will be the centrepiece of the “Honda experience – Casa Connessa Tortona“.

“Honda experience – Casa Connessa Tortona“

Based in the Tortona design district of Milan, Honda has used high-end fashion boutique “Alysi – The Garden House” as the base to create its experience.

Honda experience - Casa Connessa Tortona

On entry, visitors are greeted by an immersive visual and auditory experience designed to represent the shift from the urban environment to a calming space. Walking through the entrance into the main space, the Honda e Prototype is presented under a glass roof, leaving the car open to shifting natural light.

At the centre of the venue sits an architectural tree sculpture, created from natural materials. The sculpture acts as a symbol of the seamless link between the outside environment and inside life that inspired the design language of the Honda e Prototype.

Furniture and photography collaborations

Elsewhere, Honda has worked together with a team of Italian photographers to create an exhibition inspired by the design language of the Honda e Prototype. The team lead by Sara Mautone use projection techniques to display their work.

The environment is completed by a diorama designed to represent the ‘seamless living’ style of the Honda e Prototype interior. Italian furniture company Danord curated pieces for this area. Based close to Modena, founder Francesca Gatti specialises in the curation of furniture in the style of mid-century Scandinavian and modern design alike.

“Honda experience – Casa Connessa Tortona“ is based in zona Tortona, close to Porta Genova train station. The venue will be open from 9-14 April, 10am-9pm.

A special media preview session will take place from 2.30-4.30pm on 9 April, where Honda designers and collaborators will be available for interview. Please contact Nik Pearson +44 (0) 7464 493333 to book interview time.

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