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Home24, Europe’s largest online furniture shop, launches in Belgium

– How furniture shopping becomes convenient for all Belgians –

Home24, Europe’s largest online furniture shop, continues its rapid expansion and announces the start in Belgium today. On www.home24.be Belgian customers can now shop furniture and home accessories 24/7 from the comfort of their own homes.

With the start in Belgium, Home24 underlines its position as the leading online destination for furniture shopping in Europe and is now active in six markets: Germany, France, Austria, the Netherlands, Switzerland and Belgium. Most recently, Home24 reached the number of 1,000,000 registered customers and achieved a turnover of more than 100 million Euros within 12 months earlier this year.

Home24.be is the company’s second bilingual shop, allowing Belgian customers to shop from more than 40,000 products in both, Dutch and French. Home24 is going to work closely with Belgian manufacturers to ensure the best assortment of local and international brands.

Philipp Kreibohm, Managing Director at Home24: „At Home24 we are aiming to make furniture shopping easy and convenient and we are thrilled to also cater to our Belgian customers now. We deliver all products free of charge, regardless of size and weight, directly to our customers’ living room. If someone wants to return an item we pick it up for free – any time, any place.”

According to a study by Belgian Business Confederation, Comeo, the market potential for furniture in Belgium lies at approximately 4 billion Euros annually. The majority of this is still generated through stationary furniture shops.

“In Belgium we see no pure online player with a comparable assortment and international expertise, however, Belgian e-commerce is growing fast and customers are moving online. With the broadest variety of products and the best shopping experience possible we are aiming to convince all Belgians to shop furniture online at Home24”, adds Constantin Eis, Managing Director at Home24.

About Home24

Home24 is Europe’s leading online shop for furniture and home accessories. The company operates in six European core markets: Germany, France, Austria, the Netherlands, Switzerland and Belgium. It is headquartered in Berlin, where it employs around 300 people. Home24 delivers all kind of furniture pieces – regardless of weight and dimensions – always for free and right to the customer’s point of use.

Berlin / Bucuresti, 21.08.2014
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By Liliana Kipper

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