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Golden Drum, October, 6 – 9, Portorož, Slovenia

PROGRAM

Wednesday, October 6

KODAK HALL
9.00
Presentation: ADFEST 2010 winners in The CUP selection
9.30
Competition: Advertising Campaigns finalists’ live presentations for audience and jury 15.00
Creative Academy: Michael Conrad, President of Berlin School of Creative Leadership
‘Re-Construction’ as a learning metaphor for future thinking on ‘Quality’, ‘Strategy’ and ‘Leadership’.
Michael Conrad will take the audience through his ‘7plus’ quality management thinking, through his ‘Fabric Of a Big Idea’ and through the Berlin School architecture of Creative Leadership.
Quality communication, quality ideas and quality leadership are three of the fundamental issues our industry is struggling more and more with today.
16.00
Creative Academy: Matthew Bull, Global Executive Creative Director, Lowe Worldwide
Looking back, there is so much to look forward to.
17.00
Creative Academy: Sir John Hegarty, Worldwide Creative Director, Bartle Bogle Hegarty:
“Regardless of what cynics say, our industry is about to enter a golden period.”

EMERALD HALL
9.00
Competition: Media finalists’ live presentations for audience and jury

MEDITERANEA HALL
9.00
Competition: PR Finalists
Competition: Radio entries broadcasting

OTHER LOCATIONS
13.00 – 14.00, Sunset Restaurant
Culinary idea of the day

Studio Drum Bernardin shooting session in Piran

9.30 – 12.30; 14.30 – 17.30 – Asteria, Hotel Histrion
LAB: Kodak – workshop with American director of photography Randy Tack dedicated to the creative community
21.00
Welcome Opening party in Portorož hosted by Faculty of Tourism Studies Portorož – Turistica

Thursday, October 7

KODAK HALL
9.00
Presentation: Intercontinental Advertising CUP 2009 winners, presented by Milka Pogliani, President of The Cup Jury 2009
9.30
Creative Academy: Nancy Hill, President-Chief Executive Officer, American Advertising Agencies Association:
We are in a Renaissance spurred by technology
"This is probably one of the most exciting times to be part of the advertising industry. After a period of economic hardship and retrenchment, we are in a Renaissance spurred by technology. During these transformational times we all have integral parts to play.
Our new world inspires us to work synergistically, recognizing that diversity of thought and experience is key to the process.”
10.30
Creative Academy: John Dooner, Chairman McCann Worldgroup:
Our World Has Changed, But Our Job Has Not.
John Dooner will talk about the transformation of our industry – thanks in part to the changing consumer, the impact of technology, the explosion of digital options; what clients are telling him that they expect from us today; and what we need to do about it
11.30
Creative Academy: Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide
HumanKind
12.30
Creative Academy: Giorgio Brenna, Chairman and CEO, Continental Western Europe, Leo Burnett:
Liquid reconstruction
I. The next business model in the Marketing/Communication field.
II. Problems or opportunities?
III. Thoughts about the future communication agency organization model.
14.30
Creative Academy: Professor Cesar Montes, G2i Spain
The blend that will shape the future of marketing communications
Our industry today is in transformation and will never return to its previous model.
As a Blue Chip company MD told me recently, "I can’t predict the future, but I can read the past and drive the present. Now I know it’s time for a new model. A model that not only addresses the kind of relationship we will have in the future, but also the skills I need from you. It’s time to show results and pay for them."
So what is the solution? Better creativity? Smarter strategy? Constant innovation?
Yes and no…
The key ingredients for the recipe for future success lie in a blend of data, creativity and technology.
This is the blend that will shape the future of marketing communications.
In this session Professor Cesar Montes will explore how mastering the balance between these elements will mean the difference between success and failure for agencies of the future.
15.30
New Idea Woman by Dragan Sakan
special guest New Blondie
21.00
Golden Drum Open Awards Ceremony for groups Interactive, Media, Advertising Campaigns, Design & Art Direction, PR, Best PR agency and Portorož Piran Poster competition awards

EMERALD HALL
9.00
Competition: TV Judging live presentations for audience and jury
15.00
MM Creative Academy: Christian Kurz, Insight Director of Emerging Markets, Discovery Networks, EMEA: Species – A user’s guide to young men
Discovery Networks has completed a study of more than 30,000 men in 21 countries and consulted some of the world’s leading experts in male behaviour. This groundbreaking research has revealed how 21st century pressures have caused men to enter a new stage in their evolution. Their lives are now more complex than ever before, and as result men are under increased pressure to deal with their changing role
16.00
Young Kodak Film directors competition
17.00
MM Creative Academy: Mike Haas, Media consultant, Senior partner, The BCI Group GmbH & Co. KG, Germany and Wofram Tech, Senior Consultant & Partner, BCI Group
New- Fashioned Media… How Radio Brands Revitalize the Ad Economy

MEDITERANEO HALL
9.00
Competition: Interactive finalists presentation
15.00
PR LAB: Pawel Nizinski, Managing Partner, GoodBrand & Co., publisher of CR Navigator, Poland:
Social Energy Brand People
"We are not normal brand people – we are social energy brand people!
New consumer trends (enoughism, eco glamour etc. ) are to be considered when we want to work for modern brands, the social energy brands.
Ethical consumerism is gradually changing our perspective on building modern brands. we can observe on 8 European markets how the consumer’s expectations are changing.
Do we respond in a relevant way in PR and advertising?"
16.00
LAB: Innovative Marketing for Green Tourism
Workshop is organized by Slovenian Tourist Board, Bank of Tourism Potentials in Slovenia and University of Primorska – Faculty for Tourism Studies and Faculty of Management.
Challenges have been given by innovative tourism companies looking for next business break-through inspired by your solutions. Winning projects will be awarded and presented on Golden Drum Lab.

OTHER LOCATIONS

13.00 – 14.00, Sunset Restaurant
Culinary idea of the day
At the same table with …

9.30 – 12.30; 14.30 – 17.30 – Asteria, Hotel Histrion
LAB: Kodak – workshop with American director of photography Randy Tack dedicated to the creative community
18.00
MM LAB: Discovery at Theatre Tartini in Piran
Discovery Networks Europe has chosen the Golden Drum advertising festival to celebrate the launch of advertising sales on its flagship channels Discovery Channel and Animal Planet, plus announce the launch of a brand new entertainment channel for women; TLC. Discovery Networks will be holding an invitation only event on October 7th at 6pm at the Tartini Theatre in Piran, this event will showcase the networks wide variety and strength of content plus serve as an opportunity to bring the brands to life through an interactive and exciting event.
22.00
National parties: in Piran – Hungary, Macedonia, Slovenia, Austria Friendly Fire Party

Friday, October 8

KODAK HALL
9.00
Presentation: FIAP 2010 winners in The CUP selection
9.30
Creative Academy:
10.30
Creative Academy: Richard Pinder, Global Leader, Publicis Worldwide
The inspiration and benefits behind contagious ideas that change the conversation
11.30
Creative Academy: TBWA
14.30
PR Creative Academy: Charlie Stjernberg, Partner and Senior Consultant, Public Affairs Department, Prime Group
15.30
PR round table moderated by Eliza Rogalski, CEO of Tempo Creative Group, Romania and President of Golden Drum PR jury
16.30
Creative Academy MM: Dr. Dietmar Schantin, Group Director, WAN IFRA
Reconstruction in Editorial Business – what will change, what already changed in Newsroom strategy and design
"The way how newsrooms need to operate today and tomorrow, has changed. traditional workflows and structures don’t meet the requirements in a digital, interactive media world anymore. Dietmar Schantin will share some latest newsroom strategies from around the world and demonstrate, how print and digital publishing has grown together."
18.00
Screening: Golden Drum finalists 2010

EMERALD HALL
9.30
Seminar: IEDC Bled School of management led by
Nadya Zhexembayeva, Ph.D., Chair of Sustainable Development, IEDC, Slovenia
Innovation, Design and Sustainability: New Trends, New Solutions
In this talk, we will look into global trends that redefine the way we work, invent and create value – and explore what does it mean for business and beyond. At the center of the conversation is the issue of sustainability – but what is it and what are we to do to become ‘sustainable’? We will look at many different examples of how companies choose to see the challenge of sustainability as an opportunity rather than threat – and discover way to re-invent and re-design their products, services, processes and entire business models.
11.00
Seminar: Berlin School of Creative Leadership led by
professor Robert Weisz, Organizational behavior & Organizational Development
Emotional Intelligence & Leading People Effectively
14.30
DAVID, marketing stars presentations:
David versus Goliath – YES, WE CAN.
Since David beat Goliath, the size and the power are not the most important attributes.
Golden Drum present at its Creative Academy five successful marketing cases – five Davids.

PIPISTREL – Marketing through technological innovation
Presentation by Ivo Boscarol, founder and owner.
Pipistrel is the world’s leading designer and producer of the widest range of motor gliders and advanced light aircraft. ECOlution, their philosophy of environment-friendly production is applied to everything they do, from the energetically self-sufficient facility to the green products. They won the NASA Cenntenial Challenge competition two years in a row.
STUDIO MODERNA – From the marginal business to center of new marketing trends
Presentation by Sandi Češko, founder and chairman. Studio Moderna is the largest DRTV marketer in Europe with direct marketing services in over 20 countries. The fully digitalized company is used by many global companies as entry port for marketing of their consumer goods in Central and Eastern Europe.
FONDA – in love with the sea; Presentation by Irena Fonda, founder and managing director. Piran Bass, raised in basins is the best and the healthiest fish, and you can order it to your plate. It is also great example how to communicate what you believe in, and turn your personality into brand.

SEAWAY – The Future is Now”; Presentation by Japec Jakopin, founder and president
Seaway with J&J Design is the world’s leading boat development company, and their Greenline 33 Hybrid won several international awards and became the world’s best selling boat.

LAIBACH – “If you don’t like our music turn around 360º and go.”
Laibach has played in worlds most known halls such as Bloomsbury Theatre, Sadlers Whells Theatre, Queen Elisabeth Hall, Riverside Studios, Astoria Theatre, Town And Country, Union Chapel (all in London), Manchester Pollytechnic (Manchester), James A. Doolitle Theatre, Scream Theatre and The Palace (Los Angeles, Hollywood), Moore Theatre (Seattle), The Kitchen, The Palladium and The Limelight (New York), Opera House (Toronto), Park West Theatre (Chicago), Deutsches Schauspielhaus (Hamburg), Volksbuehne, Loft and E-Werk (Berlin), Teatro Verdi (Genoa), Teatro Miella (Trieste), Lucerna (Prague), Museum of Modern Art (Stockholm), Theatre Gorbunova (Moscow), Great Tivoli Hall (Ljubljana), Sports Hall (Zagreb), National Theatre (Sarajevo), etc.
18.00
EPICA 2009, presentation by Andrew Rawlins, President of Epica

MEDITERANEO HALL
10.00
MM LABs:
Interactive: led by Steve Vranakis, Creative Director, Partner VCCP, UK
Creativity in the post-digital era
We are now living in a post-digital era because digital is now mainstream. It’s no longer a niche nor ‘add-on’ but a fundamental part of how we do things everyday. And that means thinking differently about the way we approach ‘digital’ ideas.
11.00
Interactive round table moderated by Bram de Rooij, Creative Director, Euro RSCG 4D Amsterdam, and president of Golden Drum Interactive jury
14.30
AD-IN-ONE LAB
"7 ways software for ad agencies will help you bolster efficiencies,
maximize profits, and even survive a zombie outbreak"
Tim Addison, Senior Director, Ad-In-One.com

OTHER LOCATION
13.00 – 14.00, Sunset Restaurant
Culinary idea of the day
At the same table with …
9.30 – 12.30; 14.30 – 17.30 – Asteria, Hotel Histrion
LAB: Kodak – workshop with American director of photography Randy Tack dedicated to the creative community
20.00
Laibach concert in Auditorium Portorož
After Party in Auditorium Portorož
Saturday, October 9

KODAK HALL
9.30
Presentation: ADC*E 2010 winners for The CUP, presented by Franco Moretti, President of ADC*E
10.15
Screening: Studio Drum Bernardin 2010
Screening: Golden Drum finalists 2010
11.00
Creative Academy: Akira Kagami, Executive Adviser and Global Executive Creative Adviser, Dentsu Inc., Japan
“There’s big change in our industry & there’s new idea for living through this change.”
12.00
The Gunn Report – The link between creativity and effectiveness
presented by Donald Gunn and Emma Wilkie
21.00
Golden Drum New European Awards Ceremony – groups Film, Press, Outdoor, Radio, Archive Award for students, Best Act Awards, Brand Grand Prix Awards, Best Agency in Adiatic Region, Best Agency in Baltic Region, best Independent Agency, Golden Net Award, Golden Rose for the best New European Agency of the year
Golden Drum Gala party in Grand hotel Bernardin

EMERALD HALL
9.00
www.baff.fi – Best Advertising From Finland
presented by Tommi Laiho, SEK
9.30
Independence Day with independent agencies:
Ami Hasan, hasan&partnes, Finland
Vasily Lebedev, Red Keds, Russia
Eduard Böhler, Wien Nord, Austria
Marek Zoledziowski, Change Integrated, Poland,
Simon Zoltan, Cafe Creative, Hungary
Juraj Vaculik, Vaculik Advertising, Slovakia
11.00
Creative Academy: Paul Jackson, Board Member of World Federation of Advertisers:
Reconstructing the links between advertising and the consumer
15.00
Golden Drum FORUM led by Michael Conrad, Chairman of Berlin School of Creative Leadershipand his guests:
Akira Kagami, Executive Adviser and Global Executive Creative Adviser, Dentsu Inc.
Milka Pogliani, Chairman and Executive Creative Director McCann Worldgroup Italy; Chairman European Creative Council EMEA
Franco Moretti, President of Art Director’s Club of Europe
Charlie Stjernberg, Partner and Senior Consultant, Public Affairs Department, Prime Group
Olivier Altmann, Chief Creative Officer Publicis Worldwide
Yonathan Dominitz, founder of Mindscapes, Israel
Bram de Rooij, Creative Director, Euro RSCG 4D Amsterdam, The Netherlands
Eliza Rogalski, CEO of Tempo Creative Group, Romania
Paul Jackson, Board Member World Federation of Advertisers.
Pietro Leone, Chief Executive Officer, G2, EMEA
Tony Granger, Global Chief Creative Officer, Young & Rubicam
Ami Hasan, Founder, CEO and Chairman, hasan@partners

MEDITERANEO HALL
9.30
LAB: Upload Cinema: Messing with the Brand by Serge Fenenko, Managing Director, Novocortex, Netherlands
After Amsterdam, The Hague, Cannes and Kaiserslautern, Upload Cinema comes to Portorož. Upload Cinema is a film club that takes the best web videos to the big screen.
In Portorož, we will show you “Messing with the Brand” – one of the best programmes of Upload Cinema, screened on the Cannes Lions festival. The subject of “Messing with the Brand” is unauthorized, banned and spoof advertising. After the screening, you will better understand how ads become viral and how online videos can become advertising.
11.00
LAB: Co-creating experiences with consumers by Yonathan Dominitz, founder of Mindscapes, Israel

OTHER LOCATION
13.00 – 14.00, Sunset Restaurant
Culinary idea of the day
At the same table with …

Bucuresti, 21.09.2010

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