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Ford Begins Production of New Fiesta; Europe’s Best-Selling Small Car is Bolder, Greener and Smart

  • New Fiesta volume production begins at Ford’s assembly plant in Cologne, Germany, for delivery to dealerships across Europe
  • New Fiesta combines bold new exterior design with refined interior
  • Europe’s best-selling small car delivers SYNC, MyKey and Active City Stop; highly fuel efficient engine range includes award-winning 1.0-litre EcoBoost

Ford has started volume production of the new Ford Fiesta at its assembly plant in Cologne and the latest version of Europe’s best-selling small car will be in dealerships soon. 

The dynamically styled new version of the Fiesta features new smart technologies and a breakthrough powertrain line-up.

“The new Fiesta has seven powertrain options – both diesel and petrol – that deliver fuel economy of less than 100 grams of CO2 per kilometre,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.

Ford has sold more than 15 million Fiestas worldwide since the vehicle first went into production in 1976. More than 235,000 have been sold in Europe in the first three quarters of 2012, making it the best-selling small car in the region*.
Alongside a bold new exterior and an interior optimised for ergonomics and comfort, the new Fiesta debuts Ford MyKey in Europe – a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.

New Fiesta also features voice-activated in-car connectivity system SYNC; Active City Stop that helps drivers avoid low speed collisions; and SYNC Emergency Assistance that directly connects vehicle occupants to local emergency services operators after an accident.

Arriving in dealerships soon, new Fiesta is offered with 1.0-litre EcoBoost – the 2012 “International Engine of the Year”. An ECOnetic Technology version powered by a 1.6-litre Duratorq TDCi diesel engine achieves 87 g/km CO2**.

* JATO Dynamics results are based on information provided by JATO Consult, the company’s bespoke consulting service.  Figures are based on 30 European countries. For more info, please visit
** The stated fuel consumption and CO2 emissions are measured according to the technical requirements and specifications of the European Regulation (EC) 715/2007 as last amended. The results may differ from fuel economy figures in other regions of the world due to the different drive cycles and regulations used in those markets.

Cologne, Germany, 12.11.2012

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