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European pe buna dreptate

www.sunteuropean.ro

Claudiu Dobrita, Creative Director DraftFCB: "Contrabanda a scazut in ultimul an de la 36% la sub 15%. E o recuperare fantastica si o cifra care nu poate decat sa ne bucure si sa ne dea sperante. Pe deasupra, e un procent comparabil cu media europeana in context. Ni s-a parut, deci, firesc sa-l prezentam ca pe un rezultat de care putem sa fim mandri, un motiv – printre atatea altele – sa ne simtim europeni pe buna dreptate. E o campanie optimista, fara trimiteri intunecate, fara incrancenare, fara referinte de subsol, care pune problema intr-un mod interactiv, apeland la responsabilitate sociala si mandrie colectiva ca la valori care au facut Europa ceea ce ea este. Site-ul e deja bogat in referinte primite de la cei care au luat contact cu mesajul nostru si care ne impartasesc motivele lor de a se simti europeni in Romania".

Echipa DraftFCB : Vlad Tomei (copywriter), Catalin Rulea (Art Director) Radu Ghitescu ( Art Director), Alex Hariga (Digital Art Director), Claudiu Dobrita (Creative Director), Cristina Badea (Account Manager), Sorina Pirlea (BTL&PR Director)

Bucuresti, 11.10.2011

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By Liliana Kipper

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