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Effie 2009 si-a premiat castigatorii

Cea de-a sasea editie Effie Romania si-a desemnat castigatorii in cadrul Galei de Premiere ale carei gazde au fost, ca in fiecare an, International Advertising Association (IAA) şi Uniunea Agenţiilor de Publicitate din România (UAPR).

Brands & Bears, Leo Burnett & Target, GMP Advertising, Next Advertising, Papaya Advertising, Scala JWT, Lowe & Partners, CAP, Unilever, Graffiti BBDO, Propaganda, Publicis, Grey Romania, Odyssey Communication si Proximity sunt premiantii editiei 2009.

Cea mai de succes agentie a acestei editii a fost Papaya Advertising, care, la prima participare in competitie, a obtinut 6 premii, inclusiv trofeul Grand Effie. Campania “A Drop of Style in Your Life”, semnata de Papaya pentru brandul Cava D’Oro, a fost premiata cu Gold Effie la categoria Alcoholic Beverages si in sectiunea speciala David vs. Goliath. Urmatoarea clasata in topul agentiilor, Leo Burnett & Target, a castigat 4 trofee, iar Graffiti BBDO si Next Advertising, cate 3.
“EFFIE confirma pasiunea industriei in a identifica si premia ‘comunicarea ce functioneaza’.  Anul acesta, comitetul de organizare a aplicat in mod corespunzator deciziile luate in sedinta comuna a adunarilor generale IAA/ UAPR, integrate in cadrul regulilor globale EFFIE. Competitia a oferit cadrul in care mai multe campanii de comunicare (peste 60) au fost supuse jurizarii. Felicitari, inca o data, castigatorilor!”, a declarat Narcis Horhoianu, Presedintele Comitetului Effie 2009.
Scala JWT, Proximity si Brands & Bears, aflate si ele pentru prima oara in randul participantilor Effie, au obtinut Bronze Effie (campania “Campus – New Variants Launch”, categoria Non-alcoholic Beverages), Gold Effie (campania “The suitcase”, categoria Promotions Non-FMCG Services), respectiv Silver Effie (“Redd’s Launch Campaign”, sectiunea speciala New Product or Service Introduction).

“O editie normala intr-o tara in criza. Felicitari organizatorilor, juriului, participantilor si castigatorilor. Industria de marketing si comunicare isi demonstreaza nivelul european, pastrand accentul romanesc in creatie. Cealalta componenta, strategia, este tot mai viguroasa si devine suportul si stratul germinativ al creatiei de calitate; este vizibila aparitia unor idei de comunicare cu mare potential, in special in categoriile unde concurenta este maxima. Va doresc tuturor succes in pregatirea EFFIE 2010”, a mai adaugat  Mihail Vartosu, Presedintele Juriului Effie 2009.

Premiile Effie reprezinta un eveniment unde intreaga industrie de advertising se intalneste intr-un punct comun: cel al eficientei in materie de rezultate. Effie reuneste cele mai recunoscute agentii de publicitate, clientii si researcherii pentru a celebra eficienta colaborarii, tradusa in cifrele de vanzare.


Bucuresti, 29.05.2009

CATEGORY
FOOD PRODUCTS I

NOMINEES

Campaign Title: Sibiu Country
Brand: Pate Sibiu
Submitted by: Graffiti BBDO

Campaign Title: Telemea
Brand: Hochland
Submitted by: Bridge Communication

Campaign Title: How could you not love it?
Brand: Linco
Submitted by: CAP

Campaign Title: Matache Macelaru’
Brand: Matache Macelaru’
Submitted by: Next Advertising & CAP

Campaign Title: Long-forgotten tastes
Brand: Napolact
Submitted by: Propaganda

Campaign Title: Milk Goodies
Brand: Fulga
Submitted by: Publicis

Gold Effie
Campaign Title: Matache Macelaru’
Brand: Matache Macelaru’
Submitted by: Next Advertising & CAP

Silver Effie
Campaign Title: Long-forgotten tastes
Brand: Napolact
Submitted by: Propaganda
Silver Effie
Campaign Title: Sibiu Country
Brand: Pate Sibiu
Submitted by: Graffiti BBDO

Bronze Effie
Campaign Title: Milk Goodies
Brand: Fulga
Submitted by: Publicis

CATEGORY
FOOD PRODUCTS II

NOMINEES

Campaign Title: Urban Areena
Brand: Snickers
Submitted by: Graffiti BBDO

Campaign Title: I love you
Brand: Magura
Submitted by: McCann Erickson

Campaign Title: The Yacht
Brand: Rom
Submitted by: McCann Erickson

Silver Effie
Campaign Title: Urban Areena
Brand: Snickers
Submitted by: Graffiti BBDO

NON FOOD PRODUCTS

NOMINEES
Campaign Title: Orange
Brand: Peak WC
Submitted by: Bridge Communiation

Campaign Title: Spring Mood
Brand: Bonux 2in1 Natura
Submitted by: Leo Burnett & Target

Campaign Title: We Do It 5 Times Less Than English Women
Brand: Rexona
Submitted by: Lowe & Partners

Silver Effie
Campaign Title: Spring Mood
Brand: Bonux 2in1 Natura
Submitted by: Leo Burnett & Target

Bronze Effie
Campaign Title: We Do It 5 Times Less Than English Women
Brand: Rexona
Submitted by: Lowe & Partners

Category
ALCOHOLIC BEVERAGES

NOMINEES
Campaign Title: Beer evolution
Brand: Timisoreana
Submitted by: GMP Advertising

Campaign Title: A "Jolly Good Time" Wine
Brand: Babanu
Submitted by: Next Advertising & CAP

Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising

Campaign Title: Roadshow
Brand: Timisoreana
Submitted by: GMP Advertising

Gold Effie
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising

Silver Effie
Campaign Title: A "Jolly Good Time" Wine
Brand: Babanu
Submitted by: Next Advertising & CAP

Bronze Effie
Campaign Title: Beer evolution
Brand: Timisoreana
Submitted by: GMP Advertising

NON-ALCOHOLIC BEVERAGES

NOMINEES
Campaign Title: Campus – new variants launch
Brand: Jacobs 3in1
Submitted by: Scala JWT

Bronze Effie
Campaign Title: Campus – new variants launch
Brand: Jacobs 3in1
Submitted by: Scala JWT

CATEGORY
DURABLES

NOMINEES

Campaign Title: Play
Brand: Dacia Sandero
Submitted by: Graffiti BBDO

Silver Effie
Campaign Title: Play
Brand: Dacia Sandero
Submitted by: Graffiti BBDO

RETAIL
NOMINEES
Campaign Title: At Hand
Brand: Penny Market
Submitted by: GAV

No winner

CATEGORY
FINANCIAL SERVICES

NOMINEES
Campaign Title: The Box
Brand: Banca Romaneasca
Submitted by: McCann Erickson

Campaign Title: Bring your salary to ING
Brand: ING CARD CONTROL
Submitted by: CAP

Campaign Title: Kindergarten
Brand: Unicredit Tiriac Bank
Submitted by: Headvertising

Campaign Title: An upset fellow
Brand: Banca Transilvania
Submitted by: Next Advertising

Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising

Gold Effie
Campaign Title: Bring your salary to ING
Brand: ING CARD CONTROL
Submitted by: CAP

Gold Effie
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising

Silver Effie
Campaign Title: An upset fellow
Brand: Banca Transilvania
Submitted by: Next Advertising

CATEGORY
CORPORATE REPUTATION, IMAGE & IDENTITY

NOMINEES
Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target

Gold Effie
Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target

PROMOTIONS FMCG FOOD

NOMINEES
Campaign Title: Inspire Through Your Gesture
Brand: Tchibo Exclusive
Submitted by: Propaganda

Campaign Title: Coca-Cola Refreshes Romania
Brand: Coca-Cola
Submitted by: McCann Erickson

Gold Effie
Campaign Title: Inspire Through Your Gesture
Brand: Tchibo Exclusive
Submitted by: Propaganda

PROMOTIONS
FMCG NON-FOOD

NOMINEES
Campaign Title: Chance to life
Brand: Procter&Gamble – Multibrand Campaign
Submitted by: Leo Burnett & Target

Campaign Title: Dero Zodiac
Brand: Dero Surf
Submitted by: Unilever

Silver Effie
Campaign Title: Dero Zodiac
Brand: Dero Surf
Submitted by: Unilever

Bronze Effie
Campaign Title: Chance to life
Brand: Procter&Gamble – Multibrand Campaign
Submitted by: Leo Burnett & Target

CATEGORY
PROMOTIONS NON-FMCG SERVICES

NOMINEES

Campaign Title: The Suitcase
Brand: VODAFONE
Submitted by: Proximity

Campaign Title: Fresh Money Promotion
Brand: ING Card Cont’Rol
Submitted by: CAP

Campaign Title: Get a room
Brand: CEC Bank
Submitted by: Papaya Advertising

Campaign Title: The journey
Brand: Rompetrol
Submitted by: Odyssey Communication

Campaign Title: “Rain” Promotion
Brand: Romtelecom ClickNet
Submitted by: Grey Romania

Gold Effie
Campaign Title: The Suitcase
Brand: VODAFONE
Submitted by: Proximity

Silver Effie
Campaign Title: “Rain” Promotion
Brand: Romtelecom ClickNet
Submitted by: Grey Romania

Bronze Effie
Campaign Title: The journey
Brand: Rompetrol
Submitted by: Odyssey Communication

CATEGORY
PHARMACEUTICALS

NOMINEES
Campaign Title: No More Pretexts
Brand: CANESTEN GYN
Submitted by: Lowe & Partners

Gold Effie
Campaign Title: No More Pretexts
Brand: CANESTEN GYN
Submitted by: Lowe & Partners

CATEGORY
OTHERS

NOMINEES
Campaign Title: How about Teflon
Brand: Savana Teflon
Submitted by: Papaya Advertising

Gold Effie
Campaign Title: How about Teflon
Brand: Savana Teflon
Submitted by: Papaya Advertising

CATEGORY
DAVID VS. GOLIATH

NOMINEES
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising

Gold Effie
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising

CATEGORY
RENAISSANCE

NOMINEES
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising

Bronze Effie
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising

CATEGORY
NEW PRODUCT OR SERVICE INTRODUCTION

NOMINEES
Campaign Title: Redd’s Launch Campaign
Brand: Redd’s
Submitted by: Brands & Bears

Campaign Title: Doncafe Mixes Launch
Brand: Doncafe Mixes
Submitted by: Leo Burnett & Target

Gold Effie
Campaign Title: Doncafe Mixes Launch
Brand: Doncafe Mixes
Submitted by: Leo Burnett & Target

Silver Effie
Campaign Title: Redd’s Launch Campaign
Brand: Redd’s
Submitted by: Brands & Bears

GRAND EFFIE

Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising

GRAND EFFIE NOMINEES

Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising

Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target

Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising {mosloadposition user10}

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