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Cele mai bune reclame romanesti din ultimul deceniu au fost premiate

in cadrul galei “10 ani de creativitate romaneasca”

In cadrul Galei “10 ani de creativitate romaneasca”, care a avut loc pe 18 octombrie, la Opera Nationala Bucuresti, au fost aplaudate cele mai bune lucrari ale publicitatii romanesti din ultimii 10 ani.

Agentiile care au urcat pe scena sunt: Gavrilă&Asociaţii, GMP Advertising, Graffiti BBDO Bucharest, Grey-G2  România, Leo Burnett Group, Lowe&Partners, Next Advertising, Odyssey Communication, Ogilvy Group România, Papaya Advertising, Propaganda, Publicis, Right Media, Saatchi & Saatchi România si Webstyler.

In total, 15 agentii au obtinut 70 de premii.

Sectiunile de produse si servicii cu cei mai multi premianti sunt: Fast Moving Consumer Goods – Food & Drinks, cu 21 de premii, Art, Culture, Media & Entertainment, in care au fost premiate 17 lucrari si Fast Moving Consumer Goods – Cosmetics, Toiletries, Pharmacy & Household and pet care products cu 7 premii.

Cele mai importante premii ale serii au fost Best of Category – acordate pentru cele 6 categorii de concurs: la Integrated Campaigns, premiul a fost revendicat de Leo Burnett Group – „Ziua Barbatului 2007-2011” pentru brandul Bergenbier, la categoria Online, marele castigator a fost Propaganda cu „Prima piesa de teatru pe Facebook” pentru Undercloud, Best TV a plecat tot la Leo Burnett Group pentru Altex, cu spoturile „Batman” si „Starwars”, Best Radio a fost primit de Publicis pentru campania realizata pentru Politia Capitalei – „Text Kills”, Best OOH s-a dus la Leo Burnett Group pentru „Dinozaurii” – realizat pentru Muzeul National de Istorie Naturala Grigore Antipa, iar Best Print nu a fost acordat.

Premiile speciale pentru cele mai bune lucrari din 2011 sunt:
TV – Next Advertising pentru spoturile „Vitali” pentru Oskar si „Gelozia” si „Refuz” pentru IQads. Tot pentru TV a castigat si Propaganda cu spoturile „ Petrecerea” si „Pisica” pentru Rienergy si cu spoturile „Genul care ia de curiozitate ‘ca n-a mai mancat fix din aia’”, „Genul caruia ii pasa daca mai ai, da’ de fapt nu-i pasa” si „Genul care se da ocupat ca sa ia fara să ii poti zice nimic” pentru Covrigi de Buzau de la Boromir;
Radio – Publicis cu spotul „Text Kills” pentru Politia Capitalei.
Print – Propaganda cu printul „Femeia de serviciu” realizat pentru Rienergy;
OOH – tot Propaganda a primit doua premii pentru „Femeia de serviciu”- Rienergy si „In deriva – Diana” pentru serialul In Deriva;
Online – Odyssey Communication pentru campania „Concert la injectoare” pentru Rompetrol; Leo Burnett Group – „Redescopera Romania 2010” pentru brandul Petrom; Propaganda cu „Prima piesa de teatru pe Facebook” pentru Undercloud;
Integrated Campaigns – Graffiti BBDO Bucharest pentru campania „Pepsi Cola. Si ieri si azi.” si Propaganda pentru campania „Continua sa continui” pentru Rienergy.

Cele mai premiate branduri ale serii au fost: Altex, Antipa, Bergenbier, Bucegi, Furazolidon, Prigat, Rienergy, Timisoreana si Western Union.

In competitie au fost inscrise 23 de agentii si peste 600 de lucrari. Toate lucrarile participante vor fi incluse in prima arhiva a publicitatii romanesti, care va fi disponibila online pe siteul www.zeceani.ro in curand si se vor putea viziona si in cafeneaua Insitute, The Café, in perioada 20 octombrie – 1 noiembrie.

Premiile au fost acordate de un juriu format din: Adrian Preda – MRM, Alina Gavrilă-Borţun – Gavrilă si Asociaţii, Andrei Tripşa – Three, Bogdan Moraru – Propaganda, Bogdan Naumovici – 23 Communication Ideas, Carmen Tiderle – Leo Burnett & Target, Cătălin Rusu – Rusu+Borţun Brand Growers, Claudiu Dobriţă– DraftFCB Bucharest, Corina Băcanu – DDB Bucharest, Cristian Munteanu – TBWA, Dani Macarie – Ogilvy Group, Ema Prisca – Grey Worldwide Bucharest, Emilian Arsenoaiei – Arsenoaiei & Mătăşel, Liviu David – Next Advertising, Liviu Turcanu – Mercury 360, Mihai Fetcu – Lowe&Partners, Mihai Gongu- Graffiti BBDO, Octav Gheorghe – Gavrilă şi Asociaţii, Laura Iane – Saatchi&Saatchi, Răzvan Căpănescu – Publicis, Sorin Trâncă – Friends Advertising, Titus Dumitrescu – Ogilvy România, Vali Suciu – Odyssey Communication.

10 ani de creativitate romaneasca este un eveniment organizat de The Institute si Uniunea Agentiilor de Publicitate din Romania (UAPR), in colaborare cu Art Directors Club Romania (ADC*RO), pentru a marca zece ani de realizari in publicitatea romaneasca.

The Institute este o entitate de business a Millenium People, fondator al AdPrint, Internetics si Institute, THE magazine, organizator al Effie Awards, Scoala ADC si 10 ani de creativitate romaneasca.

Uniunea Agentiilor de Publicitate din Romania (UAPR) – este o organizatie profesionala fondata in anul 2000, care urmareste apararea intereselor agentiilor de publicitate, dezvoltarea si profesionalizarea industriei de advertising si ridicarea standardelor profesionale.

Art Directors Club Romania (ADCR*RO) este o asociatie non-profit, al carei obiectiv este acela de a promova excelenta in creativitate, punand in legatura profesionistii din industria de comunicare vizuala din Romania.

Best of 2011 – Integrated Campaigns

Lucrare: Pepsi Cola. Şi ieri şi azi.
Client, Brand: Pepsi Co România, Pepsi Cola
An: 2011
Agentie: Graffiti BBDO Bucharest
Echipa
Mihai Gongu (Creative Director)
Andreea Păun- Golban (Copywriter)
Andrei Fărcăşanu, Gelu Florea (Art Director)
Elena Hurjui (Account Manager)
Ştefan Chiriţescu (Head of Strategy)
Luiza Vrînceanu (Account Assistant)

Best of 2011 – Integrated Campaigns

Lucrare: Continuă să continui
Client, Brand: European Food, Rienergy
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Costin Milu, Daniel Dobrin, Marius Alexe (Copywriter)
Mihai Gheorghe (Art Director)

Best of 2011 – Magazine and Newspaper Print

Lucrare: Femeia de serviciu
Client, Brand: European Food, Rienergy
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Costin Milu, Daniel Dobrin (Copywriter)
Mihai Gheorghe (Art Director)
Daniel Gherghescu (Account Director)
Marcela Moldovan (Agency Producer)
Simina Leotescu (Head of Strategy)
Luciana Bodolan (Strategic Planner)

Best of 2011 – Online

Lucrare: Prima piesă de teatru pe Facebook
Client, Brand: Festival de teatru independent Undercloud, în parteneriat cu Vodafone, Undercloud
An: 2011
Agentie: Propaganda
Echipa
Bogdan Moraru (Creative Director)
Costin Milu (Creative Director)
Daniel Dobrin (Copywriter)
Mihai Gheorghe (Art Director)
Simina Leotescu (Head of Strategy)
Luciana Bodolan (Strategic Planner)
Daniel Gherghescu (Account Director)

Best of 2011 – Online

Lucrare: Redesoperă România 2010
Client, Brand: OMV Petrom SA, Petrom
An: 2010
Agentie: Leo Burnett Group
Echipa
Mugur Pătraşcu (Creative Director)
Codruţ Alexoaia (Art Director)
Marius Ilie (Programmer)

Best of 2011 – Online

Lucrare: Concert la Injectoare
Client, Brand: Rompetrol, Efix
An: 2010
Agentie: Odyssey Communication
Echipa
Valentin Suciu (Creative Director)
Costin Bogdan (Copywriter)
Florian Nestor (Art Director)

Best of 2011 – OOH

Lucrare: În Derivă Diana
Client, Brand: HBO, În Derivă
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Tudor Paşcanu, Vlad Tomei (Copywriter)
Bogdan Moraru (Art Director)
Sonia Panait (Account Director)

Best of 2011 – OOH

Lucrare: Femeia de serviciu
Client, Brand: European Food, Rienergy
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Costin Milu, Daniel Dobrin (Copywriter)
Mihai Gheorghe (Art Director)

Best of 2011 – Radio

Lucrare: text kills1, text kills 2
Client, Brand: Poliţia Capitalei, Poliţia Capitalei
An: 2010
Agentie: Publicis
Echipa
Răzvan Căpănescu (Creative Director)
Răzvan Soare (Copywriter)
Bogdan Voina (Account Manager)
Camelia Efrimov (AV Producer)
Andrei Petre-Tatu (Sound Engineer)

Best of 2011 – TV

Lucrare: Gelozia, Refuz
Client, Brand: IQads.ro, IQads.ro
An: 2011
Agentie: Next Advertising
Echipa
Liviu David (Creative Director)
Mihaela Ştefănica, Mihaela Neatu, Liviu David, Radu Olteanu, Semida Durigă (Copywriter)
Cătălin Baciu (Art Director)

Best of 2011 – TV

Lucrare: Vitali
Client, Brand: Deutek, Oskar
An: 2011
Agentie: Next Advertising
Echipa
Liviu David (Creative Director)
Mihaela Neatu (Copywriter)
Victor Barac (Art Director)
Ingrid Weber (Account Manager)
Petru Păun (Account Executive)
Sorin Popescu (Client Service Director)

Best of 2011 – TV

Lucrare: Genul care ia de curiozitate ‘că n-a mai mancat fix din aia’, Genul care se dă ocupat ca să ia fără să îi poţi zice nimic, Genul căruia îi pasă dacă mai ai, da’ de fapt nu-i pasă
Client, Brand: Boromir, Covrigi de Buzău
An: 2011
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Tudor Paşcanu, Vlad Tomei (Copywriter)
Bogdan Moraru (Art Director)
Mihaela Giurcă (Account Director)
Marcela Moldovan (Agency Producer)

Best of 2011 – TV

Lucrare: Petrecerea, Pisica
Client, Brand: European Food, Rienergy
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Costin Milu, Daniel Dobrin, Marius Alexe (Copywriter)
Mihai Gheorghe (Art Director)
Daniel Gherghescu (Account Director)
Simina Leotescu (Head of Strategy)
Marcela Moldovan (Agency Producer)
Luciana Bodolan (Strategic Planner)

TV
Art, Culture, Media & Entertainment

Lucrare: Balansoarul
Client, Brand: Academia Caţavencu, Academia Caţavencu
An: 2004
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Carmen Tiderle (Copywriter)
Ştefan Vasilachi (Art Director)

TV
Art, Culture, Media & Entertainment

Lucrare: Volanul
Client, Brand: Antena 1, Antena 1
An: 2003
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director & Copywriter)
Tudor Cuciuc (Art Director)

TV
Art, Culture, Media & Entertainment

Lucrare: Afacereza
Client, Brand: The Money Channel, The Money Channel
An: 2008
Agentie: Next Advertising
Echipa
Liviu David (Creative Director)
Bogdan Mureşanu, Mihaela Neatu (Copywriter)
Mircea Mocanu (Art Director)
Wanda Podgurschi (Client Service Director)
Ruxandra Munteanu (Media Planner)

TV
Art, Culture, Media & Entertainment

Lucrare: Mari Români – Ilie Năstase
Client, Brand: TVR, TVR1
An: 2005
Agentie: Gavrilă&Asociaţii
Echipa
Octav Gheorghe (Creative Director)
Dan Popov, Octav Gheorghe (Copywriter)
Octav Gheorghe (Art Director)

TV
Corporate

Lucrare: Masajul, Nimic, Vogatore
Client, Brand: eJobs, eJobs
An: 2007
Agentie: Leo Burnett Group
Echipa
Emilian Arsenoaiei (Creative Director)
Mihai Botărel (Copywriter)
Ghica Popa (Art Director)

TV
Durables and Other Consumer Goods

Lucrare: Cel mai mic preţ din România – Halatul
Client, Brand: Altex, Altex
An: 2005
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Claudiu Dobriţă, Mihnea Gheorghiu (Copywriter)
Ştefan Vasilachi (Art Director)

TV
Durables and Other Consumer Goods

Lucrare: Batman, Starwars
Client, Brand: Altex, Altex
An: 2006
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director & Copywriter)

TV
Durables and Other Consumer Goods

Lucrare: Bibeloul, Cămaşa
Client, Brand: Xella, Ytong
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Tudor Paşcanu, Vlad Tomei (Copywriter)
Bogdan Moraru (Art Director)
Daniel Gherghescu (Account Director)
Corina Iovan (Strategic Planner)

TV
FMCG – Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Salvaţi pădurea!
Client, Brand: Sintofarm, Saprosan
An: 2005
Agentie: GMP Advertising
Echipa
Emilian Arsenoaiei (Creative Director)
Andreea Bagita (Copywriter)
Emilian Arsenoaiei (Art Director)
Mirela Angelescu (Client Service Director)

TV
FMCG – Food & Drinks

Lucrare: Câinele
Client, Brand: Starbev, Bergenbier
An: 2005
Agentie: Leo Burnett Group
Echipa
Carmen Tiderle, Bogdan Naumovici (Creative Director)
Irina Becher (Copywriter)
Alexandru Icodin (Art Director)

TV
FMCG – Food & Drinks

Lucrare: Pana de curent
Client, Brand: Bucegi, Bucegi
An: 2002
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Lucian Urdea (Copywriter)
Petru Cuciuc (Art Director)

TV
FMCG- Food & Drinks

Lucrare: Piticarul
Client, Brand: Bucegi, Bucegi
An: 2002
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Lucian Urdea (Copywriter)
Petru Cuciuc (Art Director)

TV
FMCG- Food & Drinks

Lucrare: Francezii, Le Birt
Client, Brand: Alexandrion Group, Cava D’Oro
An: 2008
Agentie: Papaya Advertising
Echipa
Robert Tiderle (Creative Director & Copywriter)
Dan Samoilă (Art Director)

TV
FMCG- Food & Drinks

Lucrare: Pregăteşte-te să fii bogat! – Cheile, Bodyguard, Limuzina, Meniul
Client, Brand: Elite, Elite
An: 2002
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Emilian Arsenoaiei (Copywriter)
Tudor Cuciuc (Art Director)

TV
FMCG- Food & Drinks

Lucrare: Tovaraşa mea rusoaică
Client, Brand: Alexandrion Group, Kreskova
An: 2005
Agentie: Papaya Advertising
Echipa
Robert Tiderle (Creative Director & Copywriter)
Dan Samoilă (Art Director)

TV
Financial, Banking, Investments & Insurance Services

Lucrare: Ghidul
Client, Brand: Banca Românească, Creditul pentru casă
An: 2006
Agentie: Graffiti BBDO Bucharest
Echipa
Ema Prisca (Creative Director)
Adina Başag (Copywriter)
Diana Cristea (Art Director)

TV
Social

Lucrare: Războiul copiilor
Client, Brand: Ministerul de Interne, Ministerul de Interne
An: 2005
Agentie: Papaya Advertising
Echipa
Robert Tiderle (Creative Director & Copywriter)
Dan Samoilă (Art Director)

TV
Social

Lucrare: Constructor, Defrişarea, Vânătorul
Client, Brand: WWF, WWF
An: 2007
Agentie: Ogilvy Group România
Echipa
Răzvan Căpănescu (Creative Director)
Dragoş Ometita (Copywriter)
Cezar Panait (Art Director)

TV
Telecommmunication services

Lucrare: Zapp Share Free – Grupuri – Apă plată, Clanul, Frizeri, Politicieni
Client, Brand: Telemobil SA, Zapp
An: 2004
Agentie: Gavrilă&Asociaţii
Echipa
Alina Gavrilă, Octav Gheorghe (Creative Director)
Alina Gavrilă, Octav Gheorghe, Dan Popov (Copywriter)
Alina Gavrilă, Octav Gheorghe (Art Director)

Radio
Art, Culture, Media & Entertainment

Lucrare: Display
Client, Brand: Muzeul Naţional de Istorie Naturală Grigore Antipa, Muzeul Naţional de Istorie Naturală Grigore Antipa
An: 2006
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Ghica Popa (Copywriter)

Radio
Art, Culture, Media & Entertainment

Lucrare: Gasteropod, Pachiderm
Client, Brand: Muzeul Naţional de Istorie Naturală Grigore Antipa, Muzeul Naţional de Istorie Naturală Grigore Antipa
An: 2006
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Irina Subulică, Ghica Popa (Copywriter)

Radio
Fashion & Lifestyle

Lucrare: Jumătatea ta
Client, Brand: Delmar Spa & Fitness, Delmar Spa & Fitness
An: 2010
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Costin Milu, Vlad Tomei, Daniel Dobrin (Copywriter)
Miriam Ivanescu (Account Manager)

Radio
Financial, Banking, Investments & Insurance Services

Lucrare: Prevestiri din copilărie
Client, Brand: ING Bank, ING Bank
An: 2010
Agentie: Right Media
Echipa
Adina Casas (Creative Director)
Matei Oprina (Copywriter)
Horaţiu Casas (Producer)

Radio
Financial, Banking, Investments & Insurance Services

Lucrare: Stereo
Client, Brand: Western Union, Western Union
An: 2007
Agentie: Leo Burnett Group
Echipa
Emilian Arsenoaiei (Creative Director)
Mihai Costache (Copywriter)

Magazine and Newspaper Print
Art, Culture, Media & Entertainment

Lucrare: Iwo Jima, JFK, Tien An Men
Client, Brand: Pro Historia, Dosarele Istoriei
An: 2007
Agentie: Graffiti BBDO Bucharest
Echipa
Ema Prisca (Creative Director)
Mihai Gongu (Copywriter)
Alina Zăhărescu (Art Director)

Magazine and Newspaper Print
Automotive and automotive products

Lucrare: Neighbors
Client, Brand: Nissan, Nissan Tiida
An: 2007
Agentie: Publicis
Echipa
Răzvan Căpănescu (Creative Director)
Dan Frînculescu (Copywriter)
Bogdan Nestor (Art Director)

Magazine and Newspaper Print
Durables and Other Consumer Goods

Lucrare: Pullover, Waistcoat
Client, Brand: Riello, Beretta Centrale Termice
An: 2008
Agentie: Publicis
Echipa
Răzvan Căpănescu (Creative Director)
Mihai Ion (Copywriter)
Bogdan Nestor (Art Director)
Cosmin Gogu (Photographer)
Bogdan Nestor (Retouching)

Magazine and Newspaper Print
Fashion & Lifestyle

Lucrare: Eastpak Caught in the Act, Chicks, Graffiti, Punk
Client, Brand: Extreme Mk, Eastpak
An: 2009
Agentie: Grey-G2 România
Echipa
Claudiu Dobriţă (Creative Director)
Dragoş Raicu (Copywriter)
Vladimir Taroi (Art Director)
Octavian Toma (Head of Art Direction)
Saddo (Illustrator)

Magazine and Newspaper Print
FMCG– Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Grass, Ketchup, Mustard
Client, Brand: Procter & Gamble Egypt, Ariel
An: 2008
Agentie: Saatchi & Saatchi România
Echipa
Nick Hine (Creative Director)
Jorg Riommi (Copywriter)
Daniela Nedelschi (Art Director)
Liana Petraşcu (Account Executive)
Anca Luca (Account Manager)

Magazine and Newspaper Print
FMCG– Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Dulcolax
Client, Brand: Boehringer Ingelheim, Dulcolax
An: 2005
Agentie: Propaganda
Echipa
Dan Moldovan (Creative Director & Copywriter)
Vlad Bojan (Art Director)
Simina Leotescu (Head of Strategy)

Magazine and Newspaper Print
FMCG– Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Poveşti Stânjenitoare – Câinele, Hoţul
Client, Brand: Terapia Ranbaxy, Furazolidon
An: 2007
Agentie: Propaganda
Echipa
Dan Moldovan (Creative Director)
Adrian Albu, Paul Cioran (Copywriter)
Bogdan Moraru (Art Director)
Simina Leotescu (Head of Strategy)
Mihaela Giurcă (Account Director)

Magazine and Newspaper Print
FMCG– Food & Drinks

Lucrare: Mai mult fruct, mai multă energie – Scările
Client, Brand: Quadrant Amroq Beverages, Prigat
An: 2002
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Carmen Tiderle, Bogdan Naumovici (Copywriter)
Tudor Cuciuc (Art Director)

Magazine and Newspaper Print
Financial, Banking, Investments & Insurance Services

Lucrare: India, Sweden
Client, Brand: Western Union, Western Union
An: 2006
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Mihai Botărel (Copywriter)
Ghica Popa (Art Director)

Magazine and Newspaper Print
Telecommunications services

Lucrare: Clicknet Big Bang, Cinema, Comedy
Client, Brand: Romtelecom, Clicknet
An: 2008
Agentie: Grey-G2 România
Echipa
Claudiu Dobriţă (Creative Director)
Alex Strimbeanu (Copywriter)
Octavian Toma (Art Director)
Tzeno, Octavian Toma (Illustrator)

Magazine and Newspaper Print
Telecommunications services

Lucrare: Downtown, Harbour, Park
Client, Brand: Sony Ericsson Germany, Sony Ericsson Walkman
An: 2009
Agentie: Saatchi & Saatchi România
Echipa
Jorg Riommi (Creative Director)
Irina Popp (Copywriter)
Lucian Cernat (Art Director)
Daniela Nedelschi (Head of Art Direction)
Vitalie Brega (Producer)

OOH
Art, Culture, Media & Entertainment

Lucrare: Gun, Riots, Warming
Client, Brand: Guitar Shop, Fender
An: 2008
Agentie: Publicis
Echipa
Răzvan Căpănescu (Creative Director)
Cezar Panait (Copywriter)
Dragoş Ometita (Art Director)
Vali Petridean (Illustrator)

OOH
Art, Culture, Media & Entertainment

Lucrare: Dinozaurii
Client, Brand: Muzeul Naţional de Istorie Naturală Grigore Antipa, Muzeul Naţional de Istorie Naturală Grigore Antipa
An: 2008
Agentie: Leo Burnett Group
Echipa
Emilian Arsenoaiei (Creative Director)
Mihai Botărel (Copywriter)
Ghica Popa (Art Director)

OOH
FMCG– Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Avizier
Client, Brand: Terapia Ranbaxy, Aspacardin
An: 2007
Agentie: Propaganda
Echipa
Dan Moldovan (Creative Director)
Paul Cioran (Copywriter)
Mihai Gheorghe (Art Director)
Simina Leotescu (Head Of Strategy)
Sonia Panait (Account Director)

OOH
FMCG– Food & Drinks

Lucrare: Mai mult fruct, mai multă energie – Aer Condiţionat, Aspirator, Mixer, Robot de bucătărie
Client, Brand: Quadrant Amroq Beverages, Prigat
An: 2004
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director & Copywriter)
Tudor Cuciuc (Art Director)

OOH
FMCG– Food & Drinks

Lucrare: Pozitiv
Client, Brand: URBB, Guiness
An: 2003
Agentie: Graffiti BBDO Bucharest
Echipa
Adrian Preda (Creative Director)
Cosmin Ezaru (Art Director & Copywriter)

Online
FMCG– Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Poveşti Stânjenitoare
Client, Brand: Terapia Ranbaxy, Furazolidon
An: 2007
Agentie: Propaganda
Echipa
Dan Moldovan (Creative Director)
Adrian Albu (Copywriter)
Bogdan Moraru (Art Director)
Mihaela Giurcă (Account Director)
Simina Leotescu (Head of Strategy)

Online
FMCG– Food & Drinks

Lucrare: Mixuri
Client, Brand: Strauss România, Doncafe
An: 2008
Agentie: Leo Burnett Group
Echipa
Mugur Pătraşcu (Creative Director)
Cristi Şerban (Copywriter)
Bogdan Zavera (Art Director)
Cosmin Năstasă (Media Director)

Online
FMCG– Food & Drinks

Lucrare: Fotbal Adevărat
Client, Brand: Ursus Breweries, Timişoreana
An: 2010
Agentie: GMP Advertising & Webstyler
Echipa
Ştefan Vasilachi, Cosmin Niţu (Creative Director)
Ioana Munteanu, Iulian Bărbulescu (Copywriter)
Cosmin Ezaru, Horia Manolache (Art Director)
Irina Revnic-Dan (Account Director)
Ramona Sima (Account Manager)
Bogdan Niţu (Strategy Director)

Integrated Campaigns
Art, Culture, Media & Entertainment

Lucrare: Dakino
Client, Brand: Festivalul Internaţional de Film Dakino, Dakino
An: 2005
Agentie: Lowe&Partners
Echipa
Mihai Coliban (Creative Director)
Andreea Chirică (Copywriter)
Otilia Mihalcea (Art Director)

Integrated Campaigns
Art, Culture, Media & Entertainment

Lucrare: Greu de uitat
Client, Brand: Muzeul Naţional de Istorie Naturală Grigore Antipa, Muzeul Naţional de Istorie Naturală Grigore Antipa
An: 2004
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Mihai Gongu, Irina Subulică (Copywriter)
Ghica Popa, Petru Cuciuc (Art Director)

Integrated Campaigns
Art, Culture, Media & Entertainment

Lucrare: Antimitocanie
Client, Brand: Realitatea Media Group, Radio Guerrilla
An: 2009
Agentie: Propaganda
Echipa
Andrei Tripşa (Creative Director)
Dan Amariei (Copywriter)
Mihai Gheorghe (Art Director)
Mihaela Giurcă (Account Director)
Simina Leotescu (Head of Strategy)

Integrated Campaigns
Corporate

Lucrare: Hack-this-site.com and you’re hired
Client, Brand: Bitdefender, Bitdefender
An: 2008
Agentie: Publicis
Echipa
Răzvan Căpănescu (Creative Director)
Cezar Panait (Copywriter)
Dragoş Ometita (Art Director)
Loredana Popasav (Group Account Director)
Bogdan Voina (Account Manager)

Integrated Campaigns
FMCG– Food & Drinks

Lucrare: Ziua Bărbatului 2007-2011
Client, Brand: Starbev, Bergenbier
An: 2007
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici, Carmen Tiderle, Tudor Cuciuc (Creative Director)
Irina Becher, Claudiu Teohari, Corina Băcanu (Copywriter)
Alexandru Icodin, Theodor Sandu, Dinu Gojan, Florina Moisi (Art Director)

Integrated Campaigns
FMCG– Food & Drinks

Lucrare: Mai mult fruct, mai multă energie
Client, Brand: Quadrant Amroq Beverages, Prigat
An: 2002
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director)
Carmen Tiderle, Bogdan Costin, Ema Prisca, Laurenţiu Semeniuc (Copywriter)
Tudor Cuciuc, Petru Cuciuc, Ghica Popa, Cristian Moldovan (Art Director)

Integrated Campaigns
FMCG– Food & Drinks

Lucrare: Fotbal Adevărat
Client, Brand: Ursus Breweries, Timişoreana
An: 2010
Agentie: GMP Advertising & Webstyler
Echipa
Ştefan Vasilachi, Cosmin Niţu (Creative Director)
Ioana Munteanu, Iulian Bărbulescu (Copywriter)
Cosmin Ezaru, Horia Manolache (Art Director)
Irina Revnic-Dan (Account Director)
Ramona Sima (Account Manager)
Bogdan Niţu (Strategy Director)

Integrated Campaigns
Social

Lucrare: Nu tăia pădurea ca-n codru!
Client, Brand: Agenţia de Monitorizare a Presei, Agenţia de Monitorizare a Presei
An: 2007
Agentie: Grey-G2 România
Echipa
Stefan Vasilach, Claudiu Dobriţă (Creative Director)
Cristina Popescu, Arpad Fekete (Copywriter)
Alexandru Micu, Cosmin Nicolae (Art Director)

Integrated Campaigns
Social

Lucrare: 1din8 femei
Client, Brand: Avon Cosmetics România, Campania de luptă împotriva cancerului la sân
An: 2006
Agentie: Leo Burnett Group
Echipa
Corina Bernschutz (Creative Director)
Alexandru Pomană (Creative Planner)
Mircea Gheorghe (Internet Manager)
Cristina Barla (Account Manager)

BEST TV

Lucrare: Batman, Starwars
Client, Brand: Altex, Altex
An: 2006
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici (Creative Director & Copywriter)

BEST OOH

Lucrare: Dinozaurii
Client, Brand: Muzeul Naţional de Istorie Naturală Grigore Antipa, Muzeul Naţional de Istorie Naturală Grigore Antipa
An: 2008
Agentie: Leo Burnett Group
Echipa
Emilian Arsenoaiei (Creative Director)
Mihai Botărel (Copywriter)
Ghica Popa (Art Director)

BEST RADIO

Lucrare: text kills1, text kills 2
Client, Brand: Poliţia Capitalei, Poliţia Capitalei
An: 2010
Agentie: Publicis
Echipa
Răzvan Căpănescu (Creative Director)
Răzvan Soare (Copywriter)
Bogdan Voina (Account Manager)
Camelia Efrimov (AV Producer)
Andrei Petre-Tatu (Sound Engineer)

BEST ONLINE

Lucrare: Prima piesă de teatru pe Facebook
Client, Brand: Festival de teatru independent Undercloud, în parteneriat cu Vodafone,, Undercloud
An: 2011
Agentie: Propaganda
Echipa
Bogdan Moraru (Creative Director)
Costin Milu (Creative Director)
Daniel Dobrin (Copywriter)
Mihai Gheorghe (Art Director)
Simina Leotescu (Head of Strategy)
Luciana Bodolan (Strategic Planner)
Daniel Gherghescu (Account Director)

BEST INTEGRATED CAMPAIGNS

Lucrare: Ziua Bărbatului 2007-2011
Client, Brand: Starbev, Bergenbier
An: 2007
Agentie: Leo Burnett Group
Echipa
Bogdan Naumovici, Carmen Tiderle, Tudor Cuciuc (Creative Director)
Irina Becher, Claudiu Teohari, Corina Băcanu (Copywriter)
Alexandru Icodin, Theodor Sandu, Dinu Gojan, Florina Moisi (Art Director)


Bucuresti, 19.10.2011

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