Case Studies

Rebranding of Skoda

Case Studies
Introduction The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes?What do you call a Skoda with a sun-roof? Answer: A skipWhy does a Skoda have a heated rear windscreen? Answer: To keep your hands warm when you push itWhat do you call a Skoda with twin exhaust pipes? Answer: A wheelbarrowCritics of the Skoda would be surprised to hear the Skoda is now one of the fastest-growing car brands in the UK motor industry. The Czech car company boosted its sales in the UK in 2001 by 24% as opposed to the average market growth of 10.7%. This built on growth of 34% in 2000. How has this been achieved? BackgroundSkoda had a monopoly in car manufacturing in Czechoslovakia until the 1989 'Velvet Revolution'. Aft...

Medicover sustine performanta

Case Studies
Programul "Medicover sustine performanta" pleaca de la premisa ca efortul intelectual trebuie sustinut printr-o buna pregatire psihologica si forma fizica. Desfasurat in mai multe etape, programul social “Medicover sustine performanta” lansat in vara anului trecut, este un program pilot in Romania prin care sunt sprijiniti copiii cu performante deosebite la marile concursuri de gen din strainatate, oferindu-le abonamente de sanatate care acopera toata gama de servicii medicale. Si nu doar atat. Astfel, prin Medicover, fiecare olimpic va avea de acum inainte medicul sau personal. In a doua etapa a acestui program desfasurata la Busteni in perioada 30 iunie – 2 iulie, olimpicii lotului de matematica au beneficiat de consiliere psihologica. Pregatiti de catre un p...
Case Studies
Campanie de Promovare a Drepturilor Omului www.gandestedrept.ro Lipsa unei formari educative adecvate pentru drepturile omului se resimte acut in societatea romaneasca, rezultatele fiind dintre cele mai grave, si mergand de la neimplicarea tinerilor in ceea ce se intampla in microuniversul lor scolar pana la neimplicarea in viata publica, in cea politica, lipsa de participare in alegeri, sau chiar optiunea pentru forme de extremism. Grupul tinta al campaniei este compus din tinerii cu varste intre 15 si 22 de ani. De obicei ei cauta succesul financiar facil obtinut cu minimum de efort, dar, paradoxal, au si un acut simt al dreptatii si echitatii sociale, sesizand usor nedreptatea. Au timpul, energia, si uneori determinarea de a urmari o cauza pana la capat. Majoritatea nu stiu exact car...