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Campania «Pepsi – Today. Same as yesterday» a castigat Grand Effie Romania 2012

Câştigătorii celei de-a noua ediţii a Effie Awards România au fost premiaţi în cadrul Galei Effie România 2012, care a avut loc pe 4 iunie, la Ateneul Român.

În cadrul festivităţii de premiere au fost acordate 42 de trofee, dintre care un Grand Effie, şase trofee de aur, 15 de argint şi 20 de bronz.

20 de agenţii de comunicare şi companii au fost premiate: 23 Communication Ideas, Arsenoaiei & Mătăşel, McCann  World Group, CAP, Cohn & Jansen JWT, GMP Advertising, Graffiti BBDO, Grey-G2 România, Headvertising, Leo Burnett & Target, Ogilvy & Mather România, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Sister & Co, Tempo Advertising, The Geeks, Unilever South Central Europe şi Webstyler.

Graffiti BBDO a plecat acasă cu cele mai multe premii, opt la număr, urmată de Leo Burnett & Target, care a câştigat şase premii, McCann World Group care a câştigat patru trofee şi Grey-G2 România, Ogilvy & Mather România şi Publicis, cu câte trei premii.

Graffiti BBDO a câştigat Grand Effie cu campania “Pepsi, Today. Same as yesterday”, campanie care a câştigat şi aurul la categoria Non-alcoholic beverages, patru trofee de argint pentru campaniile “Crazy refreshment” (Prigat), “Just Live” (Dacia Sandero), “How long could you wait?” (Salvează Vieţi) şi “Doctor, you are a hero” (Petrom), dar şi două trofee de bronz.

Trofeele de aur au fost oferite la următoarele categorii: Food products II – campania “Romanians are smart” (ROM), semnată de MCCann World Group; Alcoholic beverages – Beers & Wines – “Achieving leadership – it’s not all about the money”, campania Bucegi a celor de la Sister & Co; Non-alcoholic beverages – „Today. Same as yesterday”, Graffiti BBDO pentru Pepsi; Financial services – campania „ING Bank For Grown-ups”, semnată de CAP; Corporate Reputation, Image & Identity – campania “Time to listen”, realizată de Papaya Advertising pentru Cosmote; Telecommunications Voice offers – campania Cosmote – “Smiley’s Garage”, semnată de Ogilvy & Mather România.

Premiile Effie recompensează eficienţa în comunicare, premiind campanii care au obţinut rezultate excelente bazându-se pe idei creative şi strategii inovatoare. În competiţia din acest an au concurat 80 de campanii, înscrise de către 27 de agenţii şi companii.

Juriul competiţiei, condus de Dl Mihail Vârtosu, Preşedintele de onoare al IAA România, a fost format din 46 de reprezentanţi ai industriei de marketing şi comunicare din România, seniori ai industriei pe care o reprezintă. Aceştia au evaluat campaniile din perspectiva rezultatelor de vânzări şi a obiectivelor de comunicare atinse şi depăşite.

Lista completă a câştigătorilor Effie Romania 2012


FOOD PRODUCTS I

NOMINEESS

Campaign: Family Therapy
Brand: Pate Bucegi
Company: Scandia Food
Submitted by: Graffiti BBDO
Media agency: Media Direction

Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

Campaign: Tribute to the Barbeque Cook
Brand: LaMinut
Company: Orkla Foods
Submitted by: Propaganda
Media agency: Zenith Media

Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Borţun
Second agency: Image PR
Media agency: Mindshare

BRONZE

Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Borţun
Second agency: Image PR
Media agency: Mindshare

FOOD PRODUCTS II

NOMINEES

Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather România

Campaign: Joe Big "For men"
Brand: Joe Big
Company: Nestle România
Submitted by: McCann Worldgroup
Media agency: Zenith Media

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide România
Media agency: UM România

Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack România
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

BRONZE

Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather România

SILVER

Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack România
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

GOLD

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide România
Media agency: UM România

NON-FOOD PRODUCTS

NOMINEESS

Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: Throne
Brand: Peak
Company: Interstar Chim
Submitted by: Brandtailors
Media agency: Zenith Media

Campaign: BIOCARPET Revives the charm of your carpet
Brand: Biocarpet
Company: Interstar Chim
Submitted by: Tempo Advertising
Second agency: Rogalski Grigoriu Public Relations
Media agency: Zenith Media

Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

Campaign: The Revival of The Bear Icon
Brand: Coccolino
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe

BRONZE

Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

SILVER

Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

ALCOHOLIC BEVERAGES – BEERS & WINES

NOMINEESS

Campaign: Timişoreana On Holidays
Brand: Timişoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

Campaign: Launching Golden Brau Non-Alcohol
Brand: Golden Brau Non-Alcohol
Company: Heineken România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: Universal McCann

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

Campaign: The Strong and Bitterish Campaign
Brand: Neumarkt
Company: Heineken România
Submitted by: B.V. McCann Erickson
Media agency: Universal McCann

Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken România
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

Campaign: Achieving leadership – it’s not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

BRONZE

Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken România
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

SILVER

Campaign: Timişoreana On Holidays
Brand: Timişoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

GOLD

Campaign: Achieving leadership – it’s not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann

NON-ALCOHOLIC BEVERAGES

NOMINEESS

Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

Campaign: Return to purity
Brand: Aqua Carpatica
Company: Valvis Holding
Submitted by: Cohn&Jansen JWT
Media agency: The Group

Campaign: Vote anti-boredom!
Brand: Nescafé 3 în 1
Company: Nestle România
Submitted by: B.V. McCann Erickson
Media agency: Zenith Media

Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC România

Campaign: The Coolest Gang
Brand: Jacobs 3 în 1
Company: KRAFTS FOODS
Submitted by: Cohn&Jansen JWT

Campaign: BURN Relaunch Campaign
Brand: BURN
Company: Coca-Cola România
Submitted by: McCann WorldGroup
Media agency: Universal McCann

BRONZE

Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC România

SILVER

Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

GOLD

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

DURABLES

NOMINEESS

Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD România

Campaign: Dacia Avantaj
Brand: Dacia Logan
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Media agency: OMD România

SILVER

Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD România

FINANCIAL SERVICES

NOMINEESS

Campaign: Bancpost Bravo
Brand: Bancpost
Company: Bancpost
Submitted by: Grey-G2 România
Media agency: Media Direction

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Campaign: Smart Mobile – banking at one "touch" away
Brand: Raiffeisen Bank
Company: Raiffeisen Bank
Submitted by: Saatchi & Saatchi

GOLD

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

MEDIA & ENTERTAINMENT

NOMINEE
Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom România
Submitted by: Graffiti BBDO

BRONZE

Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom România
Submitted by: Graffiti BBDO

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

NOMINEES

Campaign: The Chase
Brand: SMURD
Company: Fundaţia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

Campaign: The Warming Hanger
Brand: Samusocial
Company: Samusocial
Submitted by: Mercury360

Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF – World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

Campaign: How long could you wait?
Brand: Salvează Vieţi
Company: Salvează Vieţi
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

BRONZE

Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF – World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

SILVER

Campaign: The Chase
Brand: SMURD
Company: Fundaţia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

Campaign: How long could you wait?
Brand: Salvează Vieţi
Company: Salvează Vieţi
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

CORPORATE REPUTATION, IMAGE & IDENTITY

NOMINEES

Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

Campaign: Rebranding CMU-Euroclinic
Brand: Regina Maria
Company: Regina Maria
Submitted by: Marks

Campaign: Time to listen
Brand: Cosmote
Company: Cosmote România
Submitted by: Papaya Advertising
Media agency: Media Investment

SILVER

Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

GOLD

Campaign: Time to listen
Brand: Cosmote
Company: Cosmote România
Submitted by: Papaya Advertising
Media agency: Media Investment

TELECOMMUNICATIONS VOICE OFFERS

NOMINEES
Campaign: Smiley’s Garage
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 – Maximia TV
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: OMD România

BRONZE

Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 – Maximia TV
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: OMD România

GOLD

Campaign: Smiley’s Garage
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

TELECOMMUNICATIONS INTERNET & DATA

NOMINEES

Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom România
Submitted by: GMP Advertising & Webstyler

Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom România
Submitted by: Graffiti BBDO

Campaign: UPC Multiplay
Brand: UPC Multiplay
Company: UPC România
Submitted by: McCann Erickson
Media agency: Next Advertising

BRONZE

Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom România
Submitted by: Graffiti BBDO

SILVER

Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom România
Submitted by: GMP Advertising & Webstyler

OTHERS

NOMINEE

Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

BRONZE

Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

DAVID VS. GOLIATH

NOMINEES

Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target

Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Mătăşel

SILVER

Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Mătăşel

RENAISSANCE

NOMINEE

Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

BRONZE

Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

NEW PRODUCT OR SERVICE INTRODUCTIONS

NOMINEES

Campaign: Frog – The Challenger
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

Campaign: Little Prices
Brand: LeRoy Merlin
Company: Leroy Merlin
Submitted by: Bridge Communication

BRONZE

Campaign: Frog – The Challenger
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

SUSTAINED SUCCESS

NOMINEE

Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

SILVER

Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

SHOPPER MARKETING

NOMINEESS

Campaign: Carrefour Baby Of The Year 2011
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

Campaign: What you want to remember from this summer?
Brand: Nivea Sun
Company: Beiersdorf România
Submitted by: Grup Şapte

Campaign: Caravans
Brand: Vodafone
Company: Vodafone România
Submitted by: Grey-G2 România

Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

BRONZE

Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

SILVER

Campaign: Caravans
Brand: Vodafone
Company: Vodafone România
Submitted by: Grey-G2 România

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

MEDIA EFFICIENCY

NOMINEES

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM România
Second agency: McCann WorldGroup
Media agency: UM România

Campaign: Doncafé Coffee Taster
Brand: Doncafé
Company: Strauss România
Submitted by: The Geeks
Media agency: Mediaedge: cia

Campaign: Unfiltered vs. Fresh
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

BRONZE

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM România
Second agency: McCann WorldGroup
Media agency: UM România

Campaign: Doncafé Coffee Taster
Brand: Doncafé
Company: Strauss România
Submitted by: The Geeks
Media agency: Mediaedge: cia

GRAND EFFIE

NOMINEES

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide România
Media agency: UM România

Campaign: Achieving leadership – it’s not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Campaign: Time to listen
Brand: Cosmote
Company: Cosmote România
Submitted by: Papaya Advertising
Media agency: Media Investment

Campaign: Smiley’s Garage
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

WINNER

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Bucuresti, 05.06.2012

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