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Businessul ca spectacol

Atunci cand cineva cumpara un serviciu, achizitioneaza un set de activitati intangibile.

Atunci cand cineva cumpara o experienta, plateste ca sa participe personal la o serie de evenimente memorabile puse in scena de o companie.

Experienta este cea de-a patra oferta economica, la fel de diferita fata de servicii precum sunt serviciile fata de bunuri.

"Economia experientei de Joseph Pine si James Gilmore expune un model pe care multi se tem inca sa il aplice. Dar nu cei care ezita construiesc companii de referinta, ci cei care au curajul, energia si viziunea de a pune in scena un business precum un spectacol". Ioana Mucenic, Managing Partner Pastel Group

Economia experientei este realizata in parteneriat cu Revista BIZ si sustinuta de Pastel Group.

Bucuresti, 15.04.2010

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By Liliana Kipper

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