Beat The Drum For Change Competition Announces The Winners

In partnership of DDB Budapest and Golden Drum Festival, the first edition of »Beat the Drum for Change« competition for Young Creatives announces its finalists. The winner will be announced during the Golden Drum Premiere Award Ceremony, on October 9, 2013, Portorož, Slovenia.

The finalists are:
· »With ideas in blood« by Roman Davydyuk, Provid, Ukraine
· »Mothers – Dixie Bogutsky, Vibeke Droga, Paula Serpa« by Ekaterina Ganina, Alexey Pushkarev, Slava agency, Russia
· »Behind every great campaign – Let me…, Believe me…, Trust me…« by Razvan Pascu, Roxana Cozaru, Ioana Enescu, Friends Advertising, Romania

"Change is an essential component in our business. We, at DDB, are supporting day by day our clients to be on the forefront of change. We help brands to lead the change and turn brand communication into a meaningful dialog with consumers. Our industry is also changing with the speed of light: digital technology, data, social media are shaping the way we think and work.

But we, at DDB also believe that one thing will never change in the advertising business: it is about the people, about their talent. So when we came up with the idea of "Make space for the girls" we wanted to highlight the importance of female creativity.

We hope that the high number of entries is proving that this is an important topic and we really started to change something« said Peter Tordai, Executive Creative Director of DDB Budapest.

Barbara Krajnc, Executive Director of the Golden Drum Festival and Jury President of this competition added »that competitions like this continue great tradition of the Golden Drum festival in offering many opportunities for young creatives to get challenged, inspired and rewarded. I am particularly pleased that DDB Budapest recognized this partnership project as a great value and opportunity and I thank the whole team for collaboration«.

The competition

Bill Bernbach, the legendary founder of Doyle Dane Bernbach, ignited the creative revolution and changed the world of communications and business forever. We at Golden Drum also believe that in our industry we have a lot of opportunities at our hands to change things for the better. That is why we partnered with DDB Budapest.

We know that young creatives are the goldmine of engaging ideas, so we ask them to create ideas that make a change in our industry, that truly Beat the Drum for Change.

The 2013 Challenge was simple: to make space for the girls.
Although the majority of consumer decision makers are women, the ratio of female creative leaders in the ad industry is dramatically low. (In the USA only 3% of the creative directors are woman and the male dominance is obvious in our region too.)

Young Creatives got the task to create a poster that will demonstrate to the advertising professionals of the Festival how beneficial it would be to have more female creative directors in place. Seriously, we should realize the potential of female insights, perspectives and creativity for our industry.

A total of 177 entries competed for the awards.

The Jury

Beat the Drum for Change Jury was led by Barbara Krajnc, Executive Director of the Golden Drum Festival, Slovenia, with the help of Jury members Iva Macků, Creative Group Head, DDB Czech Republic, Tanja Šoštarić, Art Director, Innovo DDB, Zagreb, Croatia, Magdalena Drozdowska, Senior Art Director, DDB Warsaw, Poland, Alexandra Pakhomova, Creative Group Head Copywriter, DDB Moscow, Russia, Eva Juhasz, Creative Group Head, DDB Budapest, Hungary and Dorka Békefi, Copywriter, DDB Budapest, Hungary.

Additional information is available at www.goldendrum.com.

Today, 9 October 2013, at 20.30 (GMT+1) at the Premiere Awards Ceremony the Golden Drum’s Single Channel and Multi Channel Juries announced the first winners of the 20th Golden Drum festival. A total of 21 Silver Drums, 13 Golden Drums and 7 Grand Prix Awards were presented to the best works in groups D, G, H, N, S, T, R and U.

Golden Drum Competition

This year’s competition is divided in two sections named Single Channel and Multi Channel, judged by two international juries. Single Channel jury was led by Jakub Korolczuk, Executive Creative Director, Grey Group Poland with the help of jury members Andrew Kontra, Creative Director, BBDO Proximity, Russia, Anže Jereb, Creative Director, Kaffeine Communications, Ukraine, Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Catalin Dobre, Executive Creative Director, McCann Bucharest, Romania, Dieter De Ridder, Copywriter, Duval Guillaume, Belgium, Dušan Drakalski, Regional Creative Director, New Moment New Ideas Company, Macedonia, Gregor Žakelj, Founder and Art Director, VBG, Slovenia, Martin Charvát, Creative Director, Konektor, Czech Republic, Peter Ižo, Creative Director, Made by Vaculik, Slovakia and Wojciech Dagiel, Chief Creative Officer, Havas Poland, Poland. Jaime Mandelbaum, Chief Creative Director of Y&R Central & Eastern Europe, Czech Republic, led the Multi Channel Jury with the help from members Alexandra Doroguntsova, Creative Director, Ogilvy Ukraine, Ukraine, Andrey Gubaydullin, Creative Director, Voshod, Russia, Davor Runje, Co-founder, Drap, Croatia, Márton Jedlicska, Creative Director, Kirowski Isobar, Hungary, Matevž Klanjšek, Co-founder and Chief Product Officer, Celtra, Slovenia, Maxim Kolyshev, Creative Director, TBWA\Moscow, Russia, Pia Grahn, MD McCann Relations, Sweden, Selim Ünlüsoy, Associate Creative Director, Leo Burnett Moscow, Russia, Verena Panholzer, Designer and Art Director, Wortwerk, Austria and Vesa Tujunen, Creative Director, DDB Helsinki, Finland.

Good future predictions despite of challenging times

Competition Council of the Golden Drum Festival has come to a conclusion that Golden Drum Awards remains exceptionally attractive to entrants, but entrants are giving more and more attention to what they choose to enter in advertising festivals. Compared with the last year’s 333 entrants (and 265 entrants the year before), this year 307 entrants have entered their work in Golden Drum competition. The total number of entries is a bit lower this year at 1395 entries (3% lower than last year’s 1438) which still remains within the annual average. It is interesting that almost a third of the entries (421 from 1395 total) come from independent agencies which compete for the Tartini Award. The biggest growth in number of entries can be found in the Single Channel section as the groups H. Mobile (18% more) and G. Digital (8% more) show biggest growth in number. The biggest growth in number of entries in Multi Channel section is most obvious in groups R. Direct Campaigns (100% more) and U. Events (40% more). Biggest interest to enter the Golden Drum Festival this year was shown in Turkey (last year 77, this year 143), Bulgaria (last 23, this 44), Macedonia (last 14, this 27), Greece (last 4, this 16), Estonia (last 3, this 16) and Latvia (last 9, this 15). Among countries which stayed within the similar number of entries as last year are Russia (last 311, this 312), Serbia (last 51, this 42) and Ukraine (last 96, this 84). Slovenia has this year entered fewer entries than last year (last 48, this 31) and thus joined other countries with fewer entries than last year: Austria (last 92, this 71), Lithuania (last 28, this 19), Lebanon (last 24, this 17), Kazakhstan (last 23, this 14) and Belorussia (last 13, this 2).

Number of entries by countries of New Europe (2012 and 2013)

Number of entries in groups (2012 and 2013)