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A doua editie PR Tea – Creativitatea in PR

De cele mai multe ori cand cineva aduce vorba despre creativitate, automat gandurile ni se indreapta catre domeniul publicitatii. S-a creat deja un stereotip care asociaza creativitatea doar cu anumite domenii bine definite. David Ogilvy spunea "If it doesn't sell, it isn't creative.", insa a fi creativ inseamna doar atat?  In acest caz, este sau nu e PR-ul creativ?
 
Daca vrei sa afli raspunsul la intrebare si ce gramaj din fiecare ingredient este necesar intr-o campanie de PR  te asteptam pentru a discuta cu Gabriela Lungu( The Practice) si Andrei Bortun (Millenium Communications) la cea de-a doua editie PR Tea, cu tema Creativitatea in PR, ce va avea loc la  Ceainaria Carturesti(Str. Arthur Verona, nr 13), joi, 21 iunie, ora 19.00.
 
Evenimentul PR Tea este organizat de PRIME Romania, Asociatia Studentilor la Relatii Publice si Comunicare cu sprijinul Carturesti, Cotidianul, 24-FUN, PRwave, Studentie.ro si RFI Romania.

Bucuresti, 19.06.2007

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By Violeta-Loredana Pascal

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