In 2014 the Intercontinental Advertising Cup, a godchild of Michael Conrad, will check the charms of Belgrade, as the jury session, the Intercontinental Creative Summit and the global Premiere of the CUP Awards will all take place there in mid-April.
Michael Conrad, former President and Chief Creative Officer of Leo Burnett Worldwide, and then founder and President of the Berlin School of Creative Leadership, nurtured The Cup all the way from its beginning to this year’s 7th edition.
And it is in its 7th edition that Michael Conrad will for the first time personally chair the prestigious intercontinental jury. Previous Cups’ presidents were Piyush Pandey, Milka Pogliani, Celso Loducca, Satoshi Takamatsu and Amir Kassaei, while the very first Cup jury in Valencia 2007 did not have a formal president.
The Intercontinental Advertising Cup has a very special judging system in which only the best of the best get to compete; it judges only awarded and short-listed entries at participating continental festivals. The Cup jury therefore judges the shortest and at the same time probably the strongest selection of locally inspired creativity from all over the world.
Genius loci, the spirit of the place,
from the Balkans to Australia and Brazil,
from Adfest, Fiap, ADC*E and the Golden Drum.
Nine jury members from four continents will judge the super-selection of four festivals from April 13 to 16 in Belgrade.
And to top it all there is the 7th Intercontinental Cup Creative Summit, a whole day event with jury members and special guests on the stage that is just unmissable for all creative near or far!
April 17, 2014 – the Crowne Plaza Hotel Belgrade.
www.thecupawards.com
www.media-marketing.com
